Rascasse Audience Intelligence

Electroclash Audience in Germany

A data profile of the people who buy, follow and care about Electroclash in Germany — modelled from more than twelve digital signal sources. Electroclash has an estimated audience of 1,620,505 people in Germany.

#95among Musical genre in Germany#2283among Topic in Germany#369in Music & Radio

The average Electroclash fan in Germany is 31.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Luxury goods, Robert Redford, Livemusic, with strongest over-indexing on Luxury goods (2.25× the country average).

Demographically, the Electroclash audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Spirituality, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Electroclash fan in Germany is more male, around 31.8 years old, with strong Spirituality tendencies and a notable affinity for Luxury goods.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electroclash profile in Germany.

Audience size
1.6M
in Germany
Gender
38.8%♀
61.2% male
Age
31.8
average years
Country rank
#4145
Topic in Germany
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electroclash fans

38.8% are female, 61.2% are male, average age 31.8.

Fig. 02

Gender split

38.8%
Female
61.2%
Male
Demographic split for Electroclash audience in Germany
MetricValue
Female38.8%
Male61.2%
Average age31.8
Estimated audience size1,620,505
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Electroclash audience in Germany
Age bracketShare%
16-1933%
20-2928%
30-3922%
40-4912%
50+5%
Fig. 04

Worldwide distribution

8.9%

of the worldwide Electroclash audience comes from Germany.

Worldwide audience distribution share by country for Electroclash
CountryShare
United States15.9%
Germany8.9%
China7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electroclash audience in Germany is strongest.

Fig. 05

Top regions by affinity

Electroclash fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.49×
02Berlin~100K1.45×
03Saarland~20K1.24×
04Mecklenburg-Vorpommern~40K1.15×
05Sachsen-Anhalt~40K1.05×
06Thüringen~40K1.05×
07Brandenburg~50K0.97×
08Hamburg~30K0.95×
09Schleswig-Holstein~50K0.93×
10Rheinland-Pfalz~70K0.90×
11Sachsen~70K0.89×
12Niedersachsen~100K0.81×
13Hessen~100K0.80×
14Baden-Württemberg~200K0.77×
15Bayern~200K0.75×
16Nordrhein-Westfalen~200K0.69×
Fig. 06

Affinity by region

Affinity by region — Electroclash, Germany
0.69×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electroclash audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electroclash audience
#·InterestCategoryAffinity×
01Art BaselArts & Culture5.16×
02Black Mirror (TV series)Movies & TV4.46×
03Zumba DanceSports4.39×
04Robert RedfordMovies & TV4.23×
05Travel BloggerTravel & Leisure3.74×
06ReggaetonMusic & Radio3.64×
07Dexter (TV series)Movies & TV3.51×
08Red wineFood & Beverages3.44×
09LivemusicMusic & Radio2.78×
10BanksyArts & Culture2.76×
11Sarah LombardiMusic & Radio2.71×
12Car washCars & Mobility2.61×
13Catholic ChurchPolitics & Society2.29×
14Luxury goodsFashion & Accessoires2.25×
15Track and fieldSports2.22×
16Wine tastingFood & Beverages2.10×
17Dance musicMusic & Radio2.04×
18Non-fiction booksLiterature2.04×
19Modern architectureArts & Culture1.81×
20NightclubsMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electroclash audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electroclash audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.79×
TravellingTHRILL1.67×
Early Adopter MentalityPOWER1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electroclash audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.60×
Need for SecurityCONSERVATISM0.64×
Price SensitivityPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electroclash have in Germany?

Electroclash has an estimated audience of 1,620,505 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Electroclash fans?

38.8% of Electroclash fans are female, 61.2% are male, with an average age of 31.8 years.

03

Which brands do Electroclash fans like most?

Electroclash fans show strongest brand affinity for Luxury goods (2.25×), Robert Redford (4.23×), and Livemusic (2.78×) over the country average.

04

Where do Electroclash fans live in Germany?

Electroclash fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Electroclash fans also like?

Beyond Electroclash itself, the audience over-indexes on Robert Redford (4.23×), Livemusic (2.78×), Reggaeton (3.64×), and Red wine (3.44×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See Electroclash audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Electroclash. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →