Electroclash Audience in Germany
Electroclash has an estimated audience of 1,620,505 people in Germany. 38.8% are female, 61.2% are male, average age 31.8. Top regions: Berlin, Nordrhein-Westfalen, Bayern. Top brand affinities: Livemusic, Spiegel Online, Natural foods, Do it yourself (DIY), Red wine.
The average Electroclash fan in Germany is 31.8 years old, more male, and lives primarily in Berlin. The audience is concentrated in Berlin, Nordrhein-Westfalen, Bayern. Top brand affinities include Livemusic, Spiegel Online, Natural foods, with strongest over-indexing on Livemusic (3.32× the country average). Demographically, the Electroclash audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Travelling, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Electroclash fans
| Metric | Value |
|---|---|
| Female | 38.8% |
| Male | 61.2% |
| Average age | 31.8 |
| Estimated audience size | 1,620,505 |
Audience persona
The typical Electroclash fan in Germany is more male, around 31.8 years old, with strong Travelling tendencies and a notable affinity for Livemusic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 125,537 | 1.73× |
| Nordrhein-Westfalen | 95,740 | 0.27× |
| Bayern | 57,410 | 0.22× |
| Baden-Württemberg | 52,986 | 0.24× |
| Sachsen-Anhalt | 52,908 | 1.26× |
| Thüringen | 52,001 | 1.26× |
| Rheinland-Pfalz | 48,318 | 0.6× |
| Mecklenburg-Vorpommern | 47,138 | 1.52× |
| Brandenburg | 46,809 | 0.93× |
| Hessen | 45,825 | 0.37× |
| Niedersachsen | 44,271 | 0.28× |
| Bremen | 44,020 | 3.18× |
| Saarland | 42,894 | 2.16× |
| Sachsen | 42,043 | 0.53× |
| Schleswig-Holstein | 41,382 | 0.71× |
| Hamburg | 27,231 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 3.32× | Music & Radio |
| Spiegel Online | 2.11× | News |
| Natural foods | 3.14× | Food & Beverages |
| Do it yourself (DIY) | 1.53× | Home & Garden |
| Red wine | 3.9× | Food & Beverages |
| Airbnb | 1.5× | Travel & Leisure |
| Travel Blogger | 4.2× | Travel & Leisure |
| Dance music | 2.26× | Music & Radio |
| Nike | 1.71× | Fashion & Accessoires |
| Streetwear | 1.75× | Fashion & Accessoires |
| Pet store | 1.88× | Pets & Animals |
| Car wash | 2.86× | Cars & Mobility |
| Art exhibition | 2.06× | Arts & Culture |
| Contemporary art | 1.68× | Arts & Culture |
| Nightlife | 2.18× | Arts & Culture |
| Fine art | 1.81× | Business & Career |
| Nightclubs | 1.6× | Music & Radio |
| Fortnite | 1.73× | Games |
| Vintage clothing | 1.54× | Fashion & Accessoires |
| League of Legends | 1.8× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.8 |
| LGBTQ+ Identity | OPEN | 1.71 |
| Extroversion | THRILL | 1.6 |
| Mindfulness | BALANCE | 1.52 |
| Early Adopter Mentality | POWER | 1.35 |
| Sustainability | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.9% |
| Germany | 8.9% |
| China | 7.8% |
See Electroclash audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Electroclash have in Germany?
Electroclash has an estimated audience of 1,620,505 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.
What is the gender split and age of Electroclash fans?
38.8% of Electroclash fans are female, 61.2% are male, with an average age of 31.8 years.
Which brands do Electroclash fans like most?
Electroclash fans show strongest brand affinity for Livemusic (3.32×), Spiegel Online (2.11×), and Natural foods (3.14×) over the country average.
Where do Electroclash fans live in Germany?
Electroclash fans in Germany are most concentrated in Berlin (reach 125,537), Nordrhein-Westfalen (reach 95,740), and Bayern (reach 57,410). These three regions account for the largest share of the active audience.
What other brands do Electroclash fans also like?
Beyond Electroclash itself, the audience over-indexes on Spiegel Online (2.11×), Natural foods (3.14×), Do it yourself (DIY) (1.53×), and Red wine (3.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Electroclash. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.