A data profile of the people who buy, follow and care about Electroclash in United States — modelled from more than twelve digital signal sources. Electroclash has an estimated audience of 2,890,420 people in United States.
The average Electroclash fan in United States is 30.8 years old, more female, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include Innovation, Dance music, Vintage clothing, with strongest over-indexing on Innovation (2.09× the country average).
Demographically, the Electroclash audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Electroclash fan in United States is more female, around 30.8 years old, with strong Design Affinity tendencies and a notable affinity for Innovation.
The key figures that characterise the Electroclash profile in United States.
56.5% are female, 43.5% are male, average age 30.8.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 30.8 |
| Estimated audience size | 2,890,420 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 30% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 5% |
of the worldwide Electroclash audience comes from United States.
| Country | Share |
|---|---|
| United States | 15.9% |
| Germany | 8.9% |
| China | 7.8% |
Where the Electroclash audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vermont | ~7K | 1.43× | |
| 02 | New York | ~200K | 1.28× | |
| 03 | Alaska | ~8K | 1.27× | |
| 04 | South Dakota | ~8K | 1.26× | |
| 05 | California | ~400K | 1.23× | |
| 06 | North Dakota | ~7K | 1.18× | |
| 07 | Montana | ~9K | 1.15× | |
| 08 | Rhode Island | ~10K | 1.11× | |
| 09 | Delaware | ~9K | 1.09× | |
| 10 | West Virginia | ~10K | 1.07× | |
| 11 | Maine | ~10K | 1.07× | |
| 12 | Washington | ~60K | 1.06× | |
| 13 | New Hampshire | ~10K | 1.06× | |
| 14 | Washington, District of Columbia | ~9K | 1.06× | |
| 15 | Oregon | ~30K | 1.05× | |
| 16 | Hawaii | ~10K | 1.05× | |
| 17 | Idaho | ~10K | 1.01× | |
| 18 | New Mexico | ~10K | 1.00× | |
| 19 | Massachusetts | ~60K | 0.99× | |
| 20 | Nebraska | ~10K | 0.99× | |
| 21 | Mississippi | ~20K | 0.98× | |
| 22 | Arkansas | ~20K | 0.96× | |
| 23 | Connecticut | ~30K | 0.94× | |
| 24 | Nevada | ~30K | 0.94× | |
| 25 | Kansas | ~20K | 0.94× | |
| 26 | Iowa | ~20K | 0.93× | |
| 27 | Oklahoma | ~30K | 0.92× | |
| 28 | Louisiana | ~30K | 0.91× | |
| 29 | Kentucky | ~30K | 0.91× | |
| 30 | Utah | ~20K | 0.91× | |
| 31 | Colorado | ~40K | 0.89× | |
| 32 | Minnesota | ~40K | 0.89× | |
| 33 | Alabama | ~40K | 0.89× | |
| 34 | Maryland | ~40K | 0.88× | |
| 35 | South Carolina | ~40K | 0.88× | |
| 36 | Pennsylvania | ~90K | 0.87× | |
| 37 | Illinois | ~80K | 0.87× | |
| 38 | Virginia | ~60K | 0.87× | |
| 39 | Missouri | ~40K | 0.87× | |
| 40 | Wisconsin | ~40K | 0.87× | |
| 41 | Tennessee | ~50K | 0.86× | |
| 42 | Indiana | ~50K | 0.86× | |
| 43 | New Jersey | ~60K | 0.84× | |
| 44 | Arizona | ~50K | 0.84× | |
| 45 | Michigan | ~60K | 0.82× | |
| 46 | Georgia | ~70K | 0.81× | |
| 47 | North Carolina | ~70K | 0.81× | |
| 48 | Ohio | ~70K | 0.79× | |
| 49 | Florida | ~100K | 0.76× | |
| 50 | Texas | ~200K | 0.74× |
The strongest cross-interests of the Electroclash audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Martin Garrix | Music & Radio | 9.91× | ||
| 02 | Primark | Shopping | 3.01× | ||
| 03 | Graffiti | Arts & Culture | 2.56× | ||
| 04 | Aerobics | Sports | 2.41× | ||
| 05 | Teyana Taylor | Movies & TV | 2.38× | ||
| 06 | Uniqlo | Shopping | 2.35× | ||
| 07 | Balenciaga | Fashion & Accessoires | 2.35× | ||
| 08 | Innovation | Business & Career | 2.09× | ||
| 09 | Art exhibition | Arts & Culture | 2.06× | ||
| 10 | Dance music | Music & Radio | 1.97× | ||
| 11 | Manchester United F.C. | Sports | 1.86× | ||
| 12 | Vintage clothing | Fashion & Accessoires | 1.84× | ||
| 13 | Handmade jewelry | Fashion & Accessoires | 1.74× | ||
| 14 | Contemporary art | Arts & Culture | 1.73× | ||
| 15 | UEFA Champions League | Sports | 1.69× | ||
| 16 | Nightlife | Arts & Culture | 1.67× | ||
| 17 | Eyewear | Fashion & Accessoires | 1.66× | ||
| 18 | Apple Music | Music & Radio | 1.57× | ||
| 19 | Internet celebrity | Internet & Social Media | 1.53× | ||
| 20 | Streetwear | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.69× | |
| Luxury Orientation | PREMIUM | 1.47× | |
| Extroversion | THRILL | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.50× | |
| Family Orientation | CONSERVATISM | 0.63× | |
| Price Sensitivity | PREMIUM | 0.69× |
Electroclash has an estimated audience of 2,890,420 people in United States, concentrated in California and New York.
56.5% of Electroclash fans are female, 43.5% are male, with an average age of 30.8 years.
Electroclash fans show strongest brand affinity for Innovation (2.09×), Dance music (1.97×), and Vintage clothing (1.84×) over the country average.
Electroclash fans in United States are most concentrated in California (reach ~400K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Electroclash itself, the audience over-indexes on Dance music (1.97×), Vintage clothing (1.84×), Graffiti (2.56×), and Art exhibition (2.06×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Electroclash. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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