EWE NETZ Audience in Germany
EWE NETZ has an estimated audience of 294,455 people in Germany. 41.1% are female, 58.9% are male, average age 42.1. Top regions: Niedersachsen, Nordrhein-Westfalen, Hamburg. Top brand affinities: Unique Gifts, Stradivarius, Haberler, Birthday Gifts, Hostelworld.
The average EWE NETZ fan in Germany is 42.1 years old, more male, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Hamburg. Top brand affinities include Unique Gifts, Stradivarius, Haberler, with strongest over-indexing on Unique Gifts (1.85× the country average). Demographically, the EWE NETZ audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Need for Security, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Internet service provider
Demographics of EWE NETZ fans
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 42.1 |
| Estimated audience size | 294,455 |
Audience persona
The typical EWE NETZ fan in Germany is more male, around 42.1 years old, with strong Need for Security tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 220,842 | 8.48× |
| Nordrhein-Westfalen | 23,615 | 0.37× |
| Hamburg | 10,785 | 1.62× |
| Bremen | 6,901 | 2.74× |
| Brandenburg | 6,663 | 0.73× |
| Hessen | 6,018 | 0.27× |
| Bayern | 4,895 | 0.1× |
| Berlin | 4,592 | 0.35× |
| Baden-Württemberg | 4,255 | 0.11× |
| Schleswig-Holstein | 3,645 | 0.34× |
| Rheinland-Pfalz | 1,873 | 0.13× |
| Mecklenburg-Vorpommern | 1,753 | 0.31× |
| Sachsen | 1,630 | 0.11× |
| Sachsen-Anhalt | 1,210 | 0.16× |
| Thüringen | 928 | 0.12× |
| Saarland | 218 | 0.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 1.85× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Haberler | 1.55× | News |
| Birthday Gifts | 1.86× | Kids & Family |
| Hostelworld | 5.27× | Travel & Leisure |
| Home Delivery | 1.98× | Food & Beverages |
| Corfu (regional unit) | 2.26× | Travel & Leisure |
| Headhunters (film) | 3.34× | Movies & TV |
| Esra Erol | 3.88× | Movies & TV |
| ILE (singer) | 7.04× | Music & Radio |
| Golem | 1.67× | Technology & Electronics |
| Jaguar F-Pace | 2.81× | Cars & Mobility |
| Motion Picture Association of America | 3.31× | Movies & TV |
| Figure painting (hobby) | 1.66× | Arts & Culture |
| Volvo V60 | 1.83× | Cars & Mobility |
| Vocal harmony | 2.89× | Music & Radio |
| Standing rib roast | 2.94× | Food & Beverages |
| Vijesti.ba | 1.52× | News |
| Viator | 2.26× | Travel & Leisure |
| Samanyolu Haber | 1.59× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.2 |
| Indulgence | JOY | 1.18 |
| DIY Mentality | THRILL | 1.06 |
| Sports Activity | POWER | 1.06 |
| Patriotism | CONSERVATISM | 1.05 |
| Healthy Lifestyle | BALANCE | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.5% |
| China | 0.4% |
| Netherlands | 0.2% |
See EWE NETZ audiences in other countries
More Internet service provider audiences in Germany
- Starlink (2,752,715)
- NetCologne (942,365)
- Netze BW (680,709)
- Osnatel (456,055)
- Wilhelm.tel (273,823)
Frequently asked questions
How many fans does EWE NETZ have in Germany?
EWE NETZ has an estimated audience of 294,455 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of EWE NETZ fans?
41.1% of EWE NETZ fans are female, 58.9% are male, with an average age of 42.1 years.
Which brands do EWE NETZ fans like most?
EWE NETZ fans show strongest brand affinity for Unique Gifts (1.85×), Stradivarius (1.97×), and Haberler (1.55×) over the country average.
Where do EWE NETZ fans live in Germany?
EWE NETZ fans in Germany are most concentrated in Niedersachsen (reach 220,842), Nordrhein-Westfalen (reach 23,615), and Hamburg (reach 10,785). These three regions account for the largest share of the active audience.
What other brands do EWE NETZ fans also like?
Beyond EWE NETZ itself, the audience over-indexes on Stradivarius (1.97×), Haberler (1.55×), Birthday Gifts (1.86×), and Hostelworld (5.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for EWE NETZ. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.