Rascasse Audience Intelligence

EWE NETZ Target Market in Germany

A data profile of the people who buy, follow and care about EWE NETZ in Germany — modelled from more than twelve digital signal sources. EWE NETZ has an estimated audience of 295,824 people in Germany.

#5among Internet service provider in Germany#2239among Brand in Germany#684in Technology & Electronics

The average EWE NETZ fan in Germany is 40.5 years old, balanced, and lives primarily in Niedersachsen.

The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Hamburg.

Top brand affinities include Google Maps, SV Werder Bremen, Internet service provider, with strongest over-indexing on Google Maps (3.42× the country average).

Demographically, the EWE NETZ audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical EWE NETZ fan in Germany is balanced, around 40.5 years old, with strong Need for Security tendencies and a notable affinity for Google Maps.

Category: Technology & Electronics · Type: Brand · Subtype: Internet service provider

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the EWE NETZ profile in Germany.

Audience size
296K
in Germany
Gender
45.8%♀
54.2% male
Age
40.5
average years
Country rank
#17515
Brand in Germany
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of EWE NETZ

45.8% are female, 54.2% are male, average age 40.5.

Fig. 02

Gender split

45.8%
Female
54.2%
Male
Demographic split for EWE NETZ audience in Germany
MetricValue
Female45.8%
Male54.2%
Average age40.5
Estimated audience size295,824
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the EWE NETZ audience in Germany
Age bracketShare%
16-1917%
20-2917%
30-3921%
40-4925%
50+20%
Fig. 04

Worldwide distribution

97.3%

of the worldwide EWE NETZ audience comes from Germany.

Worldwide audience distribution share by country for EWE NETZ
CountryShare
Germany97.3%
China0.5%
Netherlands0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the EWE NETZ audience in Germany is strongest.

Fig. 05

Top regions by affinity

EWE NETZ customers by region in Germany
#RegionReachAffinity×
01Niedersachsen~200K8.39×
02Bremen~6K2.73×
03Hamburg~9K1.50×
04Brandenburg~7K0.79×
05Saarland~3K0.75×
06Mecklenburg-Vorpommern~3K0.52×
07Thüringen~4K0.50×
08Sachsen-Anhalt~3K0.47×
09Schleswig-Holstein~4K0.42×
10Berlin~5K0.40×
11Nordrhein-Westfalen~20K0.39×
12Rheinland-Pfalz~5K0.35×
13Sachsen~5K0.34×
14Hessen~6K0.30×
15Baden-Württemberg~8K0.21×
16Bayern~9K0.20×
Fig. 06

Affinity by region

Affinity by region — EWE NETZ, Germany
0.20×1.00×8.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the EWE NETZ audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for EWE NETZ audience
#·InterestCategoryAffinity×
01UniFiTechnology & Electronics17.06×
02Cécile de FranceMovies & TV14.47×
03Internet service providerTechnology & Electronics5.27×
04SAP SETechnology & Electronics4.67×
05CongstarTechnology & Electronics3.67×
06SixtCars & Mobility3.64×
07Python (programming language)Technology & Electronics3.53×
08Google MapsInternet & Social Media3.42×
09SV Werder BremenSports2.75×
10MSNNews2.63×
11RefrigeratorHome & Garden2.55×
12VolunteeringPolitics & Society2.40×
13SteamGames2.37×
14Netto Marken-DiscountShopping2.30×
15KauflandShopping1.81×
16NatureHome & Garden1.63×
17WhatsAppInternet & Social Media1.58×
18CommerzbankBusiness & Career1.58×
19Müller (company)Food & Beverages1.55×
20TagesschauMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the EWE NETZ audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by EWE NETZ audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.68×
PatriotismCONSERVATISM1.50×
Convenience OrientationPREMIUM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by EWE NETZ audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
Design AffinityPREMIUM0.72×
Sports ActivityPOWER0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is EWE NETZ's target market in Germany?

EWE NETZ's target market in Germany covers an estimated 295,824 people, concentrated in Niedersachsen and Nordrhein-Westfalen.

02

What is the gender split and age of EWE NETZ customers?

45.8% of the EWE NETZ audience are female, 54.2% are male, with an average age of 40.5 years.

03

Which brands do EWE NETZ fans like most?

EWE NETZ fans show strongest brand affinity for Google Maps (3.42×), SV Werder Bremen (2.75×), and Internet service provider (5.27×) over the country average.

04

Where do EWE NETZ fans live in Germany?

EWE NETZ fans in Germany are most concentrated in Niedersachsen (reach ~200K), Nordrhein-Westfalen (reach ~20K), and Hamburg (reach ~9K). These three regions account for the largest share of the active audience.

05

What other brands do EWE NETZ fans also like?

Beyond EWE NETZ itself, the audience over-indexes on SV Werder Bremen (2.75×), Internet service provider (5.27×), Netto Marken-Discount (2.3×), and UniFi (17.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet service provider audiences in Germany

See EWE NETZ audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for EWE NETZ. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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