Osnatel Audience in Germany
Osnatel has an estimated audience of 237,936 people in Germany. 41.5% are female, 58.5% are male, average age 41.5. Top regions: Niedersachsen, Nordrhein-Westfalen, Hessen. Top brand affinities: Unique Gifts, Haberler, Birthday Gifts, Stradivarius, Home Delivery.
The average Osnatel fan in Germany is 41.5 years old, more male, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Hessen. Top brand affinities include Unique Gifts, Haberler, Birthday Gifts, with strongest over-indexing on Unique Gifts (2.02× the country average). Demographically, the Osnatel audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Indulgence, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Internet service provider
Demographics of Osnatel fans
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 41.5 |
| Estimated audience size | 237,936 |
Audience persona
The typical Osnatel fan in Germany is more male, around 41.5 years old, with strong Indulgence tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 342,041 | 11.75× |
| Nordrhein-Westfalen | 205,628 | 2.06× |
| Hessen | 6,618 | 0.19× |
| Bayern | 6,337 | 0.09× |
| Baden-Württemberg | 5,185 | 0.08× |
| Schleswig-Holstein | 4,980 | 0.3× |
| Hamburg | 3,094 | 0.3× |
| Berlin | 3,025 | 0.15× |
| Rheinland-Pfalz | 1,969 | 0.09× |
| Bremen | 1,766 | 0.45× |
| Mecklenburg-Vorpommern | 1,746 | 0.2× |
| Sachsen | 1,270 | 0.06× |
| Sachsen-Anhalt | 944 | 0.08× |
| Brandenburg | 943 | 0.07× |
| Thüringen | 573 | 0.05× |
| Saarland | 445 | 0.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 2.02× | Shopping |
| Haberler | 1.53× | News |
| Birthday Gifts | 1.94× | Kids & Family |
| Stradivarius | 1.78× | Shopping |
| Home Delivery | 1.9× | Food & Beverages |
| Icon (magazine) | 1.64× | Arts & Culture |
| Esra Erol | 3.34× | Movies & TV |
| Corfu (regional unit) | 1.9× | Travel & Leisure |
| Mülheim | 1.93× | Travel & Leisure |
| Hostelworld | 3.16× | Travel & Leisure |
| Headhunters (film) | 2.27× | Movies & TV |
| Metamorphoses | 1.5× | Literature |
| Video izle | 1.51× | |
| Keeper (password manager) | 1.8× | Technology & Electronics |
| Volvo V60 | 1.96× | Cars & Mobility |
| Motion Picture Association of America | 3.31× | Movies & TV |
| Coworking | 1.66× | Business & Career |
| Jaguar F-Pace | 2.59× | Cars & Mobility |
| Figure painting (hobby) | 1.58× | Arts & Culture |
| ILE (singer) | 4.19× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.25 |
| Need for Security | CONSERVATISM | 1.13 |
| Sports Activity | POWER | 1.07 |
| Family Orientation | CONSERVATISM | 1.07 |
| Healthy Lifestyle | BALANCE | 1.05 |
| DIY Mentality | THRILL | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.0% |
| China | 1.1% |
| Austria | 0.2% |
See Osnatel audiences in other countries
More Internet service provider audiences in Germany
- Starlink (2,752,715)
- NetCologne (942,365)
- Netze BW (680,709)
- EWE NETZ (294,456)
- Wilhelm.tel (273,823)
Frequently asked questions
How many fans does Osnatel have in Germany?
Osnatel has an estimated audience of 237,936 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Osnatel fans?
41.5% of Osnatel fans are female, 58.5% are male, with an average age of 41.5 years.
Which brands do Osnatel fans like most?
Osnatel fans show strongest brand affinity for Unique Gifts (2.02×), Haberler (1.53×), and Birthday Gifts (1.94×) over the country average.
Where do Osnatel fans live in Germany?
Osnatel fans in Germany are most concentrated in Niedersachsen (reach 342,041), Nordrhein-Westfalen (reach 205,628), and Hessen (reach 6,618). These three regions account for the largest share of the active audience.
What other brands do Osnatel fans also like?
Beyond Osnatel itself, the audience over-indexes on Haberler (1.53×), Birthday Gifts (1.94×), Stradivarius (1.78×), and Home Delivery (1.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Osnatel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.