Wilhelm.tel Audience in Germany
Wilhelm.tel has an estimated audience of 273,822 people in Germany. 44.3% are female, 55.7% are male, average age 41.1. Top regions: Schleswig-Holstein, Hamburg, Niedersachsen. Top brand affinities: Progressive rock, Cocktail, Pillow, Hostelworld, Stradivarius.
The average Wilhelm.tel fan in Germany is 41.1 years old, more male, and lives primarily in Schleswig-Holstein. The audience is concentrated in Schleswig-Holstein, Hamburg, Niedersachsen. Top brand affinities include Progressive rock, Cocktail, Pillow, with strongest over-indexing on Progressive rock (2.68× the country average). Demographically, the Wilhelm.tel audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Convenience Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Internet service provider
Demographics of Wilhelm.tel fans
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 41.1 |
| Estimated audience size | 273,822 |
Audience persona
The typical Wilhelm.tel fan in Germany is more male, around 41.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Schleswig-Holstein | 68,688 | 6.99× |
| Hamburg | 49,928 | 8.07× |
| Niedersachsen | 4,381 | 0.16× |
| Nordrhein-Westfalen | 3,757 | 0.06× |
| Hessen | 2,076 | 0.1× |
| Bayern | 1,906 | 0.04× |
| Baden-Württemberg | 1,403 | 0.04× |
| Berlin | 1,091 | 0.09× |
| Mecklenburg-Vorpommern | 730 | 0.14× |
| Sachsen | 408 | 0.03× |
| Rheinland-Pfalz | 346 | 0.03× |
| Brandenburg | 320 | 0.04× |
| Bremen | 314 | 0.13× |
| Thüringen | 219 | 0.03× |
| Sachsen-Anhalt | 187 | 0.03× |
| Saarland | 78 | 0.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.68× | Music & Radio |
| Cocktail | 1.52× | Food & Beverages |
| Pillow | 1.69× | Home & Garden |
| Hostelworld | 6.53× | Travel & Leisure |
| Stradivarius | 1.63× | Shopping |
| VfL Wolfsburg | 1.66× | Sports |
| Motion Picture Association of America | 7.54× | Movies & TV |
| Natural rubber | 1.95× | Cars & Mobility |
| Home Delivery | 2.04× | Food & Beverages |
| Corfu (regional unit) | 2.01× | Travel & Leisure |
| Preacher (comics) | 3.19× | Literature |
| Jesse Plemons | 1.52× | Movies & TV |
| Jaguar F-Pace | 2.85× | Cars & Mobility |
| Esra Erol | 2.39× | Movies & TV |
| Matala, Crete | 4.13× | Travel & Leisure |
| Theocracy | 4.37× | Music & Radio |
| Emperor Entertainment Group | 1.6× | Business & Career |
| Justice | 1.58× | Politics & Society |
| Carrie (novel) | 2.41× | Literature |
| Headhunters (film) | 1.91× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.37 |
| Need for Security | CONSERVATISM | 1.33 |
| Indulgence | JOY | 1.22 |
| Individualism | JOY | 1.21 |
| Community Orientation | OPEN | 1.19 |
| Family Orientation | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.4% |
| Switzerland | 0.8% |
| China | 0.7% |
See Wilhelm.tel audiences in other countries
More Internet service provider audiences in Germany
- Starlink (2,752,715)
- NetCologne (942,365)
- Netze BW (680,709)
- Osnatel (456,055)
- EWE NETZ (294,456)
Frequently asked questions
How many fans does Wilhelm.tel have in Germany?
Wilhelm.tel has an estimated audience of 273,822 people in Germany, concentrated in Schleswig-Holstein and Hamburg.
What is the gender split and age of Wilhelm.tel fans?
44.3% of Wilhelm.tel fans are female, 55.7% are male, with an average age of 41.1 years.
Which brands do Wilhelm.tel fans like most?
Wilhelm.tel fans show strongest brand affinity for Progressive rock (2.68×), Cocktail (1.52×), and Pillow (1.69×) over the country average.
Where do Wilhelm.tel fans live in Germany?
Wilhelm.tel fans in Germany are most concentrated in Schleswig-Holstein (reach 68,688), Hamburg (reach 49,928), and Niedersachsen (reach 4,381). These three regions account for the largest share of the active audience.
What other brands do Wilhelm.tel fans also like?
Beyond Wilhelm.tel itself, the audience over-indexes on Cocktail (1.52×), Pillow (1.69×), Hostelworld (6.53×), and Stradivarius (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wilhelm.tel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.