Rascasse Audience Intelligence

Wilhelm.tel Target Market in Germany

A data profile of the people who buy, follow and care about Wilhelm.tel in Germany — modelled from more than twelve digital signal sources. Wilhelm.tel has an estimated audience of 293,244 people in Germany.

#6among Internet service provider in Germany#2251among Brand in Germany#687in Technology & Electronics

The average Wilhelm.tel fan in Germany is 41.4 years old, more male, and lives primarily in Schleswig-Holstein.

The audience is concentrated in Schleswig-Holstein, Hamburg, Baden-Württemberg.

Top brand affinities include Broadband, Google Maps, Google Drive, with strongest over-indexing on Broadband (12.95× the country average).

Demographically, the Wilhelm.tel audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wilhelm.tel fan in Germany is more male, around 41.4 years old, with strong Need for Security tendencies and a notable affinity for Broadband.

Category: Technology & Electronics · Type: Brand · Subtype: Internet service provider

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wilhelm.tel profile in Germany.

Audience size
293K
in Germany
Gender
42.5%♀
57.5% male
Age
41.4
average years
Country rank
#17625
Brand in Germany
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Wilhelm.tel

42.5% are female, 57.5% are male, average age 41.4.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for Wilhelm.tel audience in Germany
MetricValue
Female42.5%
Male57.5%
Average age41.4
Estimated audience size293,244
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Wilhelm.tel audience in Germany
Age bracketShare%
16-1913%
20-2918%
30-3922%
40-4925%
50+22%
Fig. 04

Worldwide distribution

95.7%

of the worldwide Wilhelm.tel audience comes from Germany.

Worldwide audience distribution share by country for Wilhelm.tel
CountryShare
Germany95.7%
Switzerland0.7%
China0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wilhelm.tel audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wilhelm.tel customers by region in Germany
#RegionReachAffinity×
01Hamburg~50K7.95×
02Schleswig-Holstein~70K7.06×
03Saarland~3K0.75×
04Sachsen-Anhalt~4K0.60×
05Thüringen~4K0.58×
06Bremen~1K0.52×
07Rheinland-Pfalz~6K0.46×
08Brandenburg~4K0.46×
09Sachsen~5K0.37×
10Mecklenburg-Vorpommern~2K0.37×
11Berlin~3K0.21×
12Niedersachsen~6K0.20×
13Baden-Württemberg~7K0.19×
14Hessen~4K0.17×
15Bayern~7K0.15×
16Nordrhein-Westfalen~7K0.12×
Fig. 06

Affinity by region

Affinity by region — Wilhelm.tel, Germany
0.12×1.00×7.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wilhelm.tel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wilhelm.tel audience
#·InterestCategoryAffinity×
01BroadbandTechnology & Electronics12.95×
02UniFiTechnology & Electronics10.97×
03Window blindHome & Garden4.48×
04Non-alcoholic beverageFood & Beverages4.06×
05Google DriveTechnology & Electronics3.46×
06Office 365Technology & Electronics3.41×
07Google MapsInternet & Social Media2.61×
08Public transportCars & Mobility2.33×
09SteamGames2.30×
10TipicoGames2.28×
11Hamburger SVSports2.13×
12Solar energyHome & Garden2.01×
13PostbankBusiness & Career1.92×
14FRITZ!BoxTechnology & Electronics1.92×
15Online newspaperNews1.81×
16TransfermarktSports1.74×
17NatureHome & Garden1.60×
18RyanairTravel & Leisure1.60×
19CommerzbankBusiness & Career1.58×
20Netto Marken-DiscountShopping1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wilhelm.tel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wilhelm.tel audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.65×
Convenience OrientationPREMIUM1.56×
Community OrientationOPEN1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wilhelm.tel audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.79×
Design AffinityPREMIUM0.79×
Price SensitivityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Wilhelm.tel's target market in Germany?

Wilhelm.tel's target market in Germany covers an estimated 293,244 people, concentrated in Schleswig-Holstein and Hamburg.

02

What is the gender split and age of Wilhelm.tel customers?

42.5% of the Wilhelm.tel audience are female, 57.5% are male, with an average age of 41.4 years.

03

Which brands do Wilhelm.tel fans like most?

Wilhelm.tel fans show strongest brand affinity for Broadband (12.95×), Google Maps (2.61×), and Google Drive (3.46×) over the country average.

04

Where do Wilhelm.tel fans live in Germany?

Wilhelm.tel fans in Germany are most concentrated in Schleswig-Holstein (reach ~70K), Hamburg (reach ~50K), and Baden-Württemberg (reach ~7K). These three regions account for the largest share of the active audience.

05

What other brands do Wilhelm.tel fans also like?

Beyond Wilhelm.tel itself, the audience over-indexes on Google Maps (2.61×), Google Drive (3.46×), Nature (1.6×), and Tipico (2.28×) compared to the Germany average.

Appendix

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See Wilhelm.tel audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wilhelm.tel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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