A data profile of the people who buy, follow and care about Extinction in Germany — modelled from more than twelve digital signal sources. Extinction has an estimated audience of 936,746 people in Germany.
The average Extinction fan in Germany is 43.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Müller (company), Paul Schockemöhle, Tagesschau, with strongest over-indexing on Müller (company) (3.11× the country average).
Demographically, the Extinction audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Pet Ownership, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Extinction fan in Germany is more female, around 43.9 years old, with strong Pet Ownership tendencies and a notable affinity for Müller (company).
The key figures that characterise the Extinction profile in Germany.
67.9% are female, 32.1% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 43.9 |
| Estimated audience size | 936,746 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 29% | |
| 50+ | 27% |
of the worldwide Extinction audience comes from Germany.
| Country | Share |
|---|---|
| United States | 38.0% |
| United Kingdom | 8.5% |
| Italy | 5.2% |
Where the Extinction audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~200K | 1.21× | |
| 02 | Sachsen-Anhalt | ~30K | 1.07× | |
| 03 | Nordrhein-Westfalen | ~200K | 1.06× | |
| 04 | Hessen | ~80K | 1.06× | |
| 05 | Bremen | ~9K | 1.06× | |
| 06 | Berlin | ~50K | 1.05× | |
| 07 | Brandenburg | ~30K | 1.05× | |
| 08 | Niedersachsen | ~90K | 1.00× | |
| 09 | Sachsen | ~50K | 1.00× | |
| 10 | Rheinland-Pfalz | ~50K | 0.99× | |
| 11 | Thüringen | ~20K | 0.99× | |
| 12 | Hamburg | ~20K | 0.96× | |
| 13 | Saarland | ~10K | 0.96× | |
| 14 | Schleswig-Holstein | ~30K | 0.95× | |
| 15 | Mecklenburg-Vorpommern | ~20K | 0.93× | |
| 16 | Bayern | ~100K | 0.88× |
The strongest cross-interests of the Extinction audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Paul Schockemöhle | Sports | 12.45× | ||
| 02 | Cowboy boot | Fashion & Accessoires | 12.45× | ||
| 03 | Patti Smith | Music & Radio | 12.45× | ||
| 04 | Christian Ahlmann | Sports | 12.45× | ||
| 05 | Kate Bush | Music & Radio | 10.92× | ||
| 06 | Krämer Pferdesport | Sports | 7.23× | ||
| 07 | Norwegian Forest cat | Pets & Animals | 6.88× | ||
| 08 | Italo disco | Music & Radio | 6.24× | ||
| 09 | Arabian horse | Pets & Animals | 5.47× | ||
| 10 | VIER PFOTEN | Pets & Animals | 4.81× | ||
| 11 | Dieter Bohlen | Music & Radio | 4.11× | ||
| 12 | RTL Television | Movies & TV | 3.83× | ||
| 13 | Satire | Literature | 3.64× | ||
| 14 | Veterinary medicine | Business & Career | 3.32× | ||
| 15 | Müller (company) | Food & Beverages | 3.11× | ||
| 16 | Fressnapf | Shopping | 2.97× | ||
| 17 | Tagesschau | Movies & TV | 2.36× | ||
| 18 | Politics | Politics & Society | 1.91× | ||
| 19 | Pets | Pets & Animals | 1.83× | ||
| 20 | Netto Marken-Discount | Shopping | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.81× | |
| Extroversion | THRILL | 1.67× | |
| Individualism | JOY | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.61× | |
| Price Sensitivity | PREMIUM | 0.67× | |
| Sports Activity | POWER | 0.84× |
Extinction has an estimated audience of 936,746 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
67.9% of Extinction fans are female, 32.1% are male, with an average age of 43.9 years.
Extinction fans show strongest brand affinity for Müller (company) (3.11×), Paul Schockemöhle (12.45×), and Tagesschau (2.36×) over the country average.
Extinction fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~200K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Extinction itself, the audience over-indexes on Paul Schockemöhle (12.45×), Tagesschau (2.36×), RTL Television (3.83×), and Kate Bush (10.92×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Extinction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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