Extinction Audience in United States

Extinction has an estimated audience of 8,776,859 people in United States. 60.5% are female, 39.5% are male, average age 43.1. Top regions: California, Texas, Florida. Top brand affinities: AccuWeather, StubHub, Pet insurance, Horoscope, DocuSign.

The average Extinction fan in United States is 43.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include AccuWeather, StubHub, Pet insurance, with strongest over-indexing on AccuWeather (15.97× the country average). Demographically, the Extinction audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Extinction fans

Demographic split for Extinction audience in United States
MetricValue
Female60.5%
Male39.5%
Average age43.1
Estimated audience size8,776,859

Audience persona

The typical Extinction fan in United States is more female, around 43.1 years old, with strong Risk Appetite tendencies and a notable affinity for AccuWeather.

Top regions in United States

Top regions ranked by reach for Extinction in United States
RegionReachAffinity
California980,4421.02×
Texas804,5601.07×
Florida641,1671.08×
New York403,5760.82×
Pennsylvania268,8140.91×
North Carolina261,5880.99×
Georgia258,5660.96×
Ohio256,9080.95×
Illinois248,1030.85×
Michigan244,0431.06×
Arizona219,9671.23×
Virginia202,8750.95×
Washington201,0361.14×
Tennessee185,8001.06×
New Jersey183,3590.82×
Indiana160,9801×
Missouri147,9571.05×
Maryland141,9550.94×
Massachusetts140,9920.82×
Colorado137,0940.99×
Alabama134,1891.09×
Oregon129,0981.28×
South Carolina127,9260.97×
Wisconsin121,2820.92×
Oklahoma116,4961.2×
Louisiana113,9831.01×
Minnesota113,6430.9×
Kentucky109,5031×
Mississippi91,6971.27×
Arkansas83,8521.16×
Nevada81,5390.96×
Utah76,9460.98×
Connecticut70,9500.81×
Kansas70,4101.02×
Iowa66,0090.91×
New Mexico54,2251.23×
Idaho51,4531.17×
West Virginia42,9251.05×
Nebraska41,0310.93×
Hawaii38,0531.01×
Maine33,2071.06×
New Hampshire32,7550.95×
Montana29,0641.19×
Alaska26,2711.4×
Rhode Island20,9460.75×
Delaware18,5320.77×
Washington, District of Columbia18,1130.69×
South Dakota18,0660.89×
North Dakota16,8830.94×
Wyoming13,2571.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Extinction audience
BrandAffinityCategory
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
Pet insurance23.85×Pets & Animals
Horoscope13.08×Health
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.59×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.6×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Rebecca Ferguson16.65×Movies & TV
Indeed.com4.48×Business & Career
GoDaddy14.24×Technology & Electronics
Capital One4.34×Business & Career
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Extinction audience
TraitClusterScore
Risk AppetiteTHRILL2.16
PatriotismCONSERVATISM1.64
Luxury OrientationPREMIUM1.64
SpiritualityBALANCE1.5
SustainabilityBALANCE1.28
CreativityOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for Extinction
CountryShare
United States49.5%
United Kingdom10.2%
Brazil5.9%

See Extinction audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Extinction have in United States?

Extinction has an estimated audience of 8,776,859 people in United States, concentrated in California and Texas.

What is the gender split and age of Extinction fans?

60.5% of Extinction fans are female, 39.5% are male, with an average age of 43.1 years.

Which brands do Extinction fans like most?

Extinction fans show strongest brand affinity for AccuWeather (15.97×), StubHub (15.69×), and Pet insurance (23.85×) over the country average.

Where do Extinction fans live in United States?

Extinction fans in United States are most concentrated in California (reach 980,442), Texas (reach 804,560), and Florida (reach 641,167). These three regions account for the largest share of the active audience.

What other brands do Extinction fans also like?

Beyond Extinction itself, the audience over-indexes on StubHub (15.69×), Pet insurance (23.85×), Horoscope (13.08×), and DocuSign (15.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Extinction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.