Rascasse Audience Intelligence

Extinction Audience in United States

A data profile of the people who buy, follow and care about Extinction in United States — modelled from more than twelve digital signal sources. Extinction has an estimated audience of 8,117,395 people in United States.

#99among Movie / TV Show / Series in United States#356in Movies & TV

The average Extinction fan in United States is 43.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Chuck Norris, Radio, Stitch!, with strongest over-indexing on Chuck Norris (3.1× the country average).

Demographically, the Extinction audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Extinction fan in United States is more female, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Chuck Norris.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Extinction profile in United States.

Audience size
8.1M
in United States
Gender
60.5%♀
39.5% male
Age
43.1
average years
Country rank
#4379
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-75%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Extinction viewers

60.5% are female, 39.5% are male, average age 43.1.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Extinction audience in United States
MetricValue
Female60.5%
Male39.5%
Average age43.1
Estimated audience size8,117,395
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Extinction audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3918%
40-4924%
50+30%
Fig. 04

Worldwide distribution

38.0%

of the worldwide Extinction audience comes from United States.

Worldwide audience distribution share by country for Extinction
CountryShare
United States38.0%
United Kingdom8.5%
Italy5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Extinction audience in United States is strongest.

Fig. 05

Top regions by affinity

Extinction fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~30K1.37×
02Mississippi~90K1.27×
03Oregon~100K1.25×
04New Mexico~50K1.24×
05Arizona~200K1.20×
06Montana~30K1.20×
07Oklahoma~100K1.16×
08Idaho~50K1.16×
09Arkansas~80K1.15×
10Washington~200K1.10×
11Alabama~100K1.09×
12West Virginia~40K1.09×
13Maine~30K1.08×
14Florida~600K1.07×
15Tennessee~200K1.04×
16Michigan~200K1.03×
17Missouri~100K1.02×
18Hawaii~40K1.02×
19North Dakota~20K1.02×
20Louisiana~100K1.01×
21Kansas~70K1.01×
22Texas~800K1.00×
23South Dakota~20K1.00×
24Kentucky~100K0.98×
25New Hampshire~30K0.98×
26California~900K0.97×
27Indiana~200K0.97×
28Utah~80K0.97×
29Colorado~100K0.96×
30Nebraska~40K0.96×
31North Carolina~200K0.95×
32South Carolina~100K0.95×
33Nevada~80K0.95×
34Maryland~100K0.94×
35Iowa~70K0.93×
36Georgia~200K0.92×
37Ohio~200K0.92×
38Virginia~200K0.92×
39Wisconsin~100K0.91×
40Vermont~10K0.91×
41Minnesota~100K0.89×
42Pennsylvania~300K0.88×
43Rhode Island~20K0.88×
44Delaware~20K0.87×
45Connecticut~70K0.82×
46Illinois~200K0.81×
47New Jersey~200K0.80×
48Massachusetts~100K0.80×
49Washington, District of Columbia~20K0.80×
50New York~400K0.78×
Fig. 06

Affinity by region

Affinity by region — Extinction, United States
0.78×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Extinction audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Extinction audience
#·InterestCategoryAffinity×
01Turkish AirlinesTravel & Leisure5.33×
02Stitch!Movies & TV5.22×
03Animal testingPolitics & Society3.93×
04BuddhismHealth3.50×
05Chuck NorrisMovies & TV3.10×
06Obsessed (2009 film)Movies & TV2.45×
07Microwave ovenHome & Garden2.32×
08RadioTechnology & Electronics2.21×
09Real propertyHome & Garden2.19×
10FedExBusiness & Career2.14×
11Veterinary medicineBusiness & Career2.07×
12InnovationBusiness & Career2.06×
13Renewable energyBusiness & Career2.05×
14GeneticsKids & Family2.03×
15Made in USABusiness & Career1.90×
16Britney SpearsMusic & Radio1.88×
17High schoolBusiness & Career1.83×
18NostalgiaHome & Garden1.76×
19Subscription business modelShopping1.75×
20Nonprofit organizationPolitics & Society1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Extinction audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Extinction audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.28×
SpiritualityBALANCE1.88×
IndividualismJOY1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Extinction audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Social Media UsageJOY0.92×
Sports ActivityPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Extinction have in United States?

Extinction has an estimated audience of 8,117,395 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Extinction viewers?

60.5% of Extinction fans are female, 39.5% are male, with an average age of 43.1 years.

03

Which brands do Extinction fans like most?

Extinction fans show strongest brand affinity for Chuck Norris (3.1×), Radio (2.21×), and Stitch! (5.22×) over the country average.

04

Where do Extinction fans live in United States?

Extinction fans in United States are most concentrated in California (reach ~900K), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Extinction fans also like?

Beyond Extinction itself, the audience over-indexes on Radio (2.21×), Stitch! (5.22×), Genetics (2.03×), and Real property (2.19×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Extinction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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