Rascasse Audience Intelligence

Fashion week Audience in Germany

A data profile of the people who buy, follow and care about Fashion week in Germany — modelled from more than twelve digital signal sources. Fashion week has an estimated audience of 1,971,600 people in Germany.

#91among Touchpoint in Germany#189in Fashion & Accessoires

The average Fashion week fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Luxury goods, Travel Blogger, Robert Redford, with strongest over-indexing on Luxury goods (3.3× the country average).

Demographically, the Fashion week audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Design Affinity, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fashion week fan in Germany is more female, around 36.5 years old, with strong Design Affinity tendencies and a notable affinity for Luxury goods.

Category: Fashion & Accessoires · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fashion week profile in Germany.

Audience size
2M
in Germany
Gender
68.1%♀
31.9% male
Age
36.5
average years
Country rank
#3409
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fashion week fans

68.1% are female, 31.9% are male, average age 36.5.

Fig. 02

Gender split

68.1%
Female
31.9%
Male
Demographic split for Fashion week audience in Germany
MetricValue
Female68.1%
Male31.9%
Average age36.5
Estimated audience size1,971,600
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Fashion week audience in Germany
Age bracketShare%
16-1925%
20-2922%
30-3920%
40-4918%
50+15%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Fashion week audience comes from Germany.

Worldwide audience distribution share by country for Fashion week
CountryShare
United States13.1%
China10.2%
Japan10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fashion week audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fashion week fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.81×
02Brandenburg~70K1.14×
03Hamburg~50K1.14×
04Bremen~20K1.03×
05Hessen~200K1.00×
06Nordrhein-Westfalen~400K0.98×
07Bayern~300K0.96×
08Schleswig-Holstein~70K0.96×
09Baden-Württemberg~300K0.94×
10Niedersachsen~200K0.94×
11Thüringen~50K0.92×
12Saarland~20K0.91×
13Sachsen~90K0.89×
14Sachsen-Anhalt~50K0.89×
15Rheinland-Pfalz~90K0.88×
16Mecklenburg-Vorpommern~30K0.88×
Fig. 06

Affinity by region

Affinity by region — Fashion week, Germany
0.88×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fashion week audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fashion week audience
#·InterestCategoryAffinity×
01Travel BloggerTravel & Leisure8.15×
02Office suppliesBusiness & Career5.85×
03ReggaetonMusic & Radio4.94×
04Robert RedfordMovies & TV4.41×
05Designer clothingFashion & Accessoires3.75×
06PastryFood & Beverages3.71×
07Fashion showFashion & Accessoires3.55×
08Luxury goodsFashion & Accessoires3.30×
09Digital photographyBusiness & Career2.91×
10Louis VuittonFashion & Accessoires2.48×
11PrimarkShopping2.46×
12BreuningerFashion & Accessoires2.46×
13LivemusicMusic & Radio2.36×
14HermèsFashion & Accessoires2.32×
15Interior designBusiness & Career2.29×
16AirbnbTravel & Leisure2.23×
17BatmanMovies & TV2.15×
18Do it yourself (DIY)Home & Garden1.79×
19H&MShopping1.69×
20IKEAHome & Garden1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fashion week audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fashion week audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.01×
TravellingTHRILL1.92×
Luxury OrientationPREMIUM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fashion week audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.84×
Need for SecurityCONSERVATISM0.85×
Convenience OrientationPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fashion week have in Germany?

Fashion week has an estimated audience of 1,971,600 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fashion week fans?

68.1% of Fashion week fans are female, 31.9% are male, with an average age of 36.5 years.

03

Which brands do Fashion week fans like most?

Fashion week fans show strongest brand affinity for Luxury goods (3.3×), Travel Blogger (8.15×), and Robert Redford (4.41×) over the country average.

04

Where do Fashion week fans live in Germany?

Fashion week fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Fashion week fans also like?

Beyond Fashion week itself, the audience over-indexes on Travel Blogger (8.15×), Robert Redford (4.41×), Pastry (3.71×), and Airbnb (2.23×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Fashion week audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fashion week. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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