Fashion week Audience in Germany
Fashion week has an estimated audience of 1,971,600 people in Germany. 68.1% are female, 31.9% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Product design, Cachorro, Bank account, Ireen Sheer, Information sensitivity.
The average Fashion week fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Product design, Cachorro, Bank account, with strongest over-indexing on Product design (1.72× the country average). Demographically, the Fashion week audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Touchpoint
Demographics of Fashion week fans
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 36.5 |
| Estimated audience size | 1,971,600 |
Audience persona
The typical Fashion week fan in Germany is more female, around 36.5 years old, with strong Sustainability tendencies and a notable affinity for Product design.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 449,082 | 1.04× |
| Bayern | 304,323 | 0.96× |
| Baden-Württemberg | 258,980 | 0.96× |
| Niedersachsen | 186,173 | 0.97× |
| Berlin | 161,565 | 1.83× |
| Hessen | 155,953 | 1.04× |
| Rheinland-Pfalz | 86,507 | 0.88× |
| Sachsen | 78,118 | 0.81× |
| Brandenburg | 72,112 | 1.18× |
| Schleswig-Holstein | 68,921 | 0.97× |
| Hamburg | 51,589 | 1.16× |
| Thüringen | 42,491 | 0.85× |
| Sachsen-Anhalt | 39,953 | 0.78× |
| Mecklenburg-Vorpommern | 29,360 | 0.78× |
| Saarland | 19,075 | 0.79× |
| Bremen | 16,914 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 1.72× | Business & Career |
| Cachorro | 3.12× | Pets & Animals |
| Bank account | 2.28× | Business & Career |
| Ireen Sheer | 1.83× | Music & Radio |
| Information sensitivity | 3.31× | Technology & Electronics |
| Jason Clarke (actor) | 2.85× | Movies & TV |
| Icon (magazine) | 1.51× | Arts & Culture |
| Ipekyol | 1.86× | Shopping |
| Janitor | 2.76× | Home & Garden |
| Jaguar F-Pace | 2.84× | Cars & Mobility |
| Mülheim | 1.55× | Travel & Leisure |
| John Frusciante | 4.09× | Music & Radio |
| Pleural effusion | 1.55× | Health |
| Hostelworld | 2.58× | Travel & Leisure |
| Timo Hildebrand | 3.81× | Sports |
| Kippah | 1.99× | Fashion & Accessoires |
| Staycation | 1.53× | Home & Garden |
| Scratching post | 2.35× | Pets & Animals |
| Wolverine (comics) | 2.21× | Literature |
| The Hunt (2012 film) | 1.71× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.48 |
| Early Adopter Mentality | POWER | 1.45 |
| Design Affinity | PREMIUM | 1.45 |
| Sports Activity | POWER | 1.38 |
| DIY Mentality | THRILL | 1.37 |
| Luxury Orientation | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.1% |
| China | 10.2% |
| Japan | 10.1% |
See Fashion week audiences in other countries
More Fashion & Accessoires audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Fashion week have in Germany?
Fashion week has an estimated audience of 1,971,600 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fashion week fans?
68.1% of Fashion week fans are female, 31.9% are male, with an average age of 36.5 years.
Which brands do Fashion week fans like most?
Fashion week fans show strongest brand affinity for Product design (1.72×), Cachorro (3.12×), and Bank account (2.28×) over the country average.
Where do Fashion week fans live in Germany?
Fashion week fans in Germany are most concentrated in Nordrhein-Westfalen (reach 449,082), Bayern (reach 304,323), and Baden-Württemberg (reach 258,980). These three regions account for the largest share of the active audience.
What other brands do Fashion week fans also like?
Beyond Fashion week itself, the audience over-indexes on Cachorro (3.12×), Bank account (2.28×), Ireen Sheer (1.83×), and Information sensitivity (3.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fashion week. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.