Fashion week Audience in United States

Fashion week logo

Fashion week has an estimated audience of 7,995,746 people in United States. 71.7% are female, 28.3% are male, average age 35.0. Top regions: California, Texas, New York. Top brand affinities: Bank account, Home equity, Home construction, Lulu 黃路梓茵, Combat sport.

The average Fashion week fan in United States is 35.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Bank account, Home equity, Home construction, with strongest over-indexing on Bank account (3.84× the country average). Demographically, the Fashion week audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Touchpoint

Demographics of Fashion week fans

Demographic split for Fashion week audience in United States
MetricValue
Female71.7%
Male28.3%
Average age35.0
Estimated audience size7,995,746

Audience persona

The typical Fashion week fan in United States is more female, around 35.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Fashion week in United States
RegionReachAffinity
California1,241,2481.41×
Texas853,5471.24×
New York802,5331.8×
Florida665,8161.23×
Georgia289,5571.18×
Pennsylvania282,8761.05×
New Jersey276,5781.36×
Illinois272,8161.02×
North Carolina259,8101.08×
Ohio229,4170.93×
Virginia222,7431.14×
Michigan199,1760.95×
Washington183,9671.15×
Arizona176,8031.08×
Maryland164,9091.2×
Massachusetts156,8731×
Tennessee150,0570.94×
Indiana137,6280.94×
Missouri125,7440.98×
Colorado119,9110.95×
South Carolina119,6660.99×
Minnesota112,3320.98×
Wisconsin106,2020.88×
Kentucky105,0881.05×
Louisiana99,8930.97×
Nevada95,5641.24×
Connecticut94,1941.17×
Alabama93,8300.84×
Oregon90,5710.99×
Oklahoma83,4120.94×
Utah78,5551.1×
Mississippi59,5800.9×
Kansas59,1900.94×
Arkansas58,6760.89×
Iowa55,4530.84×
Hawaii41,4061.2×
New Mexico36,7710.92×
West Virginia35,6950.96×
Nebraska35,6030.89×
Idaho35,5580.89×
Rhode Island25,2690.99×
Maine24,1370.84×
New Hampshire24,0850.76×
Delaware21,6280.98×
Washington, District of Columbia20,3880.85×
Alaska15,4260.9×
South Dakota15,2040.82×
Montana13,2030.6×
North Dakota12,2190.74×
Vermont8,7980.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fashion week audience
BrandAffinityCategory
Bank account3.84×Business & Career
Home equity2.19×Home & Garden
Home construction1.54×Home & Garden
Lulu 黃路梓茵2.83×Movies & TV
Combat sport1.68×Sports
Staycation3.06×Home & Garden
Elsword12.5×Games
Mothercare2.23×Kids & Family
JDSU2.08×Business & Career
Regional styles of Mexican music1.76×Music & Radio
Iowa Lottery6.07×Games
Electrolyte2.3×Health
Stamp collecting2.29×Home & Garden
Tierra Cali3.58×Travel & Leisure
Home staging2.45×Home & Garden
Grammarly2.14×Business & Career
Sub Zero (Official)4.4×Literature
Girolando cattle11.87×Pets & Animals
Roger Federer2.95×Sports
John Havlicek6.72×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fashion week audience
TraitClusterScore
Luxury OrientationPREMIUM3.49
LGBTQ+ IdentityOPEN2.07
Risk AppetiteTHRILL1.86
Design AffinityPREMIUM1.77
SustainabilityBALANCE1.68
DIY MentalityTHRILL1.39

Worldwide distribution

Worldwide audience distribution share by country for Fashion week
CountryShare
United States13.1%
China10.2%
Japan10.1%

See Fashion week audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Fashion week have in United States?

Fashion week has an estimated audience of 7,995,746 people in United States, concentrated in California and Texas.

What is the gender split and age of Fashion week fans?

71.7% of Fashion week fans are female, 28.3% are male, with an average age of 35.0 years.

Which brands do Fashion week fans like most?

Fashion week fans show strongest brand affinity for Bank account (3.84×), Home equity (2.19×), and Home construction (1.54×) over the country average.

Where do Fashion week fans live in United States?

Fashion week fans in United States are most concentrated in California (reach 1,241,248), Texas (reach 853,547), and New York (reach 802,533). These three regions account for the largest share of the active audience.

What other brands do Fashion week fans also like?

Beyond Fashion week itself, the audience over-indexes on Home equity (2.19×), Home construction (1.54×), Lulu 黃路梓茵 (2.83×), and Combat sport (1.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fashion week. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.