Rascasse Audience Intelligence

FIFA Ultimate Team Audience in Germany

A data profile of the people who buy, follow and care about FIFA Ultimate Team in Germany — modelled from more than twelve digital signal sources. FIFA Ultimate Team has an estimated audience of 460,508 people in Germany.

#123among Video / Board Game in Germany#288in Games

The average FIFA Ultimate Team fan in Germany is 25.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Vincent Kompany, Newcastle United F.C., Borussia Dortmund, with strongest over-indexing on Vincent Kompany (12.65× the country average).

Demographically, the FIFA Ultimate Team audience skews more male with an average age of 25.4, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical FIFA Ultimate Team fan in Germany is more male, around 25.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Vincent Kompany.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FIFA Ultimate Team profile in Germany.

Audience size
461K
in Germany
Gender
17.6%♀
82.4% male
Age
25.4
average years
Country rank
#12542
Video / Board Game in Germany
Fig. 01

Search interest · 12-month trend

+475%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FIFA Ultimate Team fans

17.6% are female, 82.4% are male, average age 25.4.

Fig. 02

Gender split

17.6%
Female
82.4%
Male
Demographic split for FIFA Ultimate Team audience in Germany
MetricValue
Female17.6%
Male82.4%
Average age25.4
Estimated audience size460,508
Fig. 03

Age distribution

Ø 25.4
average years
Age distribution of the FIFA Ultimate Team audience in Germany
Age bracketShare%
16-1965%
20-2919%
30-398%
40-496%
50+3%
Fig. 04

Worldwide distribution

53.6%

of the worldwide FIFA Ultimate Team audience comes from Germany.

Worldwide audience distribution share by country for FIFA Ultimate Team
CountryShare
Germany53.6%
United States21.9%
Brazil4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FIFA Ultimate Team audience in Germany is strongest.

Fig. 05

Top regions by affinity

FIFA Ultimate Team fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~20K1.62×
02Rheinland-Pfalz~30K1.18×
03Nordrhein-Westfalen~100K1.15×
04Hessen~40K1.12×
05Niedersachsen~50K1.06×
06Sachsen-Anhalt~10K1.05×
07Schleswig-Holstein~20K1.03×
08Bremen~4K1.02×
09Bayern~70K1.00×
10Saarland~6K0.98×
11Baden-Württemberg~60K0.96×
12Sachsen~20K0.96×
13Thüringen~10K0.89×
14Hamburg~9K0.88×
15Mecklenburg-Vorpommern~7K0.85×
16Berlin~20K0.82×
Fig. 06

Affinity by region

Affinity by region — FIFA Ultimate Team, Germany
0.82×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FIFA Ultimate Team audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FIFA Ultimate Team audience
#·InterestCategoryAffinity×
01Gianni InfantinoSports25.07×
02Bolton Wanderers F.C.Sports22.37×
03Newcastle United F.C.Sports19.62×
04Vincent KompanySports12.65×
05VfL BochumSports6.22×
06Harry KaneSports6.19×
07Paris Saint-GermainSports6.15×
08Chelsea F.C.Sports6.00×
09RB LeipzigSports5.48×
10Western UnionBusiness & Career5.17×
11FC Schalke 04Sports4.95×
12TipicoGames4.58×
13TransfermarktSports4.54×
14SV Werder BremenSports4.12×
15Borussia DortmundSports3.93×
16Borussia MönchengladbachSports3.90×
17FIFA World CupSports3.19×
18SportschauSports3.19×
19UEFA Champions LeagueSports3.04×
20FC Bayern MunichSports2.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FIFA Ultimate Team audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FIFA Ultimate Team audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.38×
Need for SecurityCONSERVATISM1.28×
Career OrientationPOWER1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FIFA Ultimate Team audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.47×
TraditionCONSERVATISM0.48×
CreativityOPEN0.49×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FIFA Ultimate Team have in Germany?

FIFA Ultimate Team has an estimated audience of 460,508 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of FIFA Ultimate Team fans?

17.6% of FIFA Ultimate Team fans are female, 82.4% are male, with an average age of 25.4 years.

03

Which brands do FIFA Ultimate Team fans like most?

FIFA Ultimate Team fans show strongest brand affinity for Vincent Kompany (12.65×), Newcastle United F.C. (19.62×), and Borussia Dortmund (3.93×) over the country average.

04

Where do FIFA Ultimate Team fans live in Germany?

FIFA Ultimate Team fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do FIFA Ultimate Team fans also like?

Beyond FIFA Ultimate Team itself, the audience over-indexes on Newcastle United F.C. (19.62×), Borussia Dortmund (3.93×), FIFA World Cup (3.19×), and SV Werder Bremen (4.12×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in Germany

See FIFA Ultimate Team audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for FIFA Ultimate Team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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