FIFA Ultimate Team Audience in Germany
FIFA Ultimate Team has an estimated audience of 459,857 people in Germany. 17.6% are female, 82.4% are male, average age 25.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Newcastle United F.C., Vincent Kompany, SV Werder Bremen, Transfermarkt.
The average FIFA Ultimate Team fan in Germany is 25.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Newcastle United F.C., Vincent Kompany, with strongest over-indexing on Borussia Dortmund (3.93× the country average). Demographically, the FIFA Ultimate Team audience skews more male with an average age of 25.4, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game
Demographics of FIFA Ultimate Team fans
| Metric | Value |
|---|---|
| Female | 17.6% |
| Male | 82.4% |
| Average age | 25.4 |
| Estimated audience size | 459,857 |
Audience persona
The typical FIFA Ultimate Team fan in Germany is more male, around 25.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 121,929 | 1.21× |
| Bayern | 77,615 | 1.05× |
| Baden-Württemberg | 60,985 | 0.97× |
| Niedersachsen | 47,720 | 1.07× |
| Hessen | 38,597 | 1.1× |
| Rheinland-Pfalz | 23,834 | 1.03× |
| Berlin | 20,745 | 1.01× |
| Sachsen | 17,667 | 0.78× |
| Schleswig-Holstein | 16,885 | 1.02× |
| Sachsen-Anhalt | 10,765 | 0.9× |
| Hamburg | 10,282 | 0.99× |
| Brandenburg | 9,407 | 0.66× |
| Thüringen | 8,550 | 0.73× |
| Saarland | 7,260 | 1.29× |
| Mecklenburg-Vorpommern | 6,762 | 0.77× |
| Bremen | 5,542 | 1.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 3.93× | Sports |
| Newcastle United F.C. | 19.62× | Sports |
| Vincent Kompany | 12.65× | Sports |
| SV Werder Bremen | 4.12× | Sports |
| Transfermarkt | 4.54× | Sports |
| RB Leipzig | 5.48× | Sports |
| FIFA World Cup | 3.19× | Sports |
| FC Schalke 04 | 4.95× | Sports |
| Bolton Wanderers F.C. | 22.37× | Sports |
| Tipico | 4.58× | Games |
| UEFA Champions League | 3.04× | Sports |
| FC Bayern Munich | 2.57× | Sports |
| VfL Bochum | 6.22× | Sports |
| Western Union | 5.17× | Business & Career |
| Paris Saint-Germain | 6.15× | Sports |
| Harry Kane | 6.19× | Sports |
| Sport Bild | 4.38× | Sports |
| Chelsea F.C. | 6× | Sports |
| Sportschau | 3.19× | Sports |
| Sports | 1.91× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.88 |
| Patriotism | CONSERVATISM | 1.39 |
| Social Media Usage | JOY | 1.06 |
| Sports Activity | POWER | 1.06 |
| Healthy Lifestyle | BALANCE | 1.03 |
| Spirituality | BALANCE | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 56.5% |
| United States | 23.1% |
| Brazil | 4.6% |
See FIFA Ultimate Team audiences in other countries
More Games audiences in Germany
- Pokémon (5,142,430)
- Fortnite (4,903,747)
- Ultimate Fighting Championship (video game) (4,903,167)
- League of Legends (4,444,214)
- World of Warcraft (4,431,017)
Frequently asked questions
How many fans does FIFA Ultimate Team have in Germany?
FIFA Ultimate Team has an estimated audience of 459,857 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of FIFA Ultimate Team fans?
17.6% of FIFA Ultimate Team fans are female, 82.4% are male, with an average age of 25.4 years.
Which brands do FIFA Ultimate Team fans like most?
FIFA Ultimate Team fans show strongest brand affinity for Borussia Dortmund (3.93×), Newcastle United F.C. (19.62×), and Vincent Kompany (12.65×) over the country average.
Where do FIFA Ultimate Team fans live in Germany?
FIFA Ultimate Team fans in Germany are most concentrated in Nordrhein-Westfalen (reach 121,929), Bayern (reach 77,615), and Baden-Württemberg (reach 60,985). These three regions account for the largest share of the active audience.
What other brands do FIFA Ultimate Team fans also like?
Beyond FIFA Ultimate Team itself, the audience over-indexes on Newcastle United F.C. (19.62×), Vincent Kompany (12.65×), SV Werder Bremen (4.12×), and Transfermarkt (4.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for FIFA Ultimate Team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.