Filow Audience in Germany
Filow has an estimated audience of 329,630 people in Germany. 76.9% are female, 23.1% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Nuts (film), Handmade Gifts, Progressive rock, 3D printing, CAC 40.
The average Filow fan in Germany is 37.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Nuts (film), Handmade Gifts, Progressive rock, with strongest over-indexing on Nuts (film) (40.62× the country average). Demographically, the Filow audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Social Media Usage, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Person · Subtype: Social media influencer
Demographics of Filow fans
| Metric | Value |
|---|---|
| Female | 76.9% |
| Male | 23.1% |
| Average age | 37.4 |
| Estimated audience size | 329,630 |
Audience persona
The typical Filow fan in Germany is more female, around 37.4 years old, with strong Social Media Usage tendencies and a notable affinity for Nuts (film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 89,971 | 1.04× |
| Bayern | 52,570 | 0.83× |
| Niedersachsen | 47,359 | 1.24× |
| Baden-Württemberg | 42,974 | 0.8× |
| Hessen | 27,918 | 0.93× |
| Sachsen | 25,042 | 1.3× |
| Berlin | 21,466 | 1.22× |
| Brandenburg | 15,656 | 1.28× |
| Rheinland-Pfalz | 15,443 | 0.78× |
| Schleswig-Holstein | 15,396 | 1.09× |
| Sachsen-Anhalt | 11,231 | 1.1× |
| Thüringen | 10,540 | 1.05× |
| Hamburg | 10,411 | 1.17× |
| Saarland | 3,839 | 0.79× |
| Mecklenburg-Vorpommern | 3,802 | 0.51× |
| Bremen | 2,960 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nuts (film) | 40.62× | Movies & TV |
| Handmade Gifts | 15.74× | Kids & Family |
| Progressive rock | 2.65× | Music & Radio |
| 3D printing | 3.03× | Technology & Electronics |
| CAC 40 | 1.78× | Business & Career |
| Staycation | 4.48× | Home & Garden |
| Nipsey Hussle | 10.63× | Music & Radio |
| N'Golo Kanté | 4.43× | Sports |
| Goon | 4.62× | Movies & TV |
| Kozy | 16.28× | Travel & Leisure |
| Figure painting (hobby) | 2.52× | Arts & Culture |
| Kozarac | 16.27× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 2.6× | Music & Radio |
| Edvard Grieg | 4.48× | Literature |
| Fitz Roy | 3.51× | |
| Building insulation | 2.28× | Home & Garden |
| Headhunters (film) | 2.42× | Movies & TV |
| Information sensitivity | 2.66× | Technology & Electronics |
| Jason Clarke (actor) | 2.34× | Movies & TV |
| Alaska | 1.76× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.86 |
| LGBTQ+ Identity | OPEN | 1.57 |
| Risk Appetite | THRILL | 1.05 |
| Sports Activity | POWER | 1.03 |
| Early Adopter Mentality | POWER | 1 |
| Urban Lifestyle | OPEN | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 85.5% |
| Austria | 3.3% |
| Switzerland | 2.6% |
See Filow audiences in other countries
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Frequently asked questions
How many fans does Filow have in Germany?
Filow has an estimated audience of 329,630 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Filow fans?
76.9% of Filow fans are female, 23.1% are male, with an average age of 37.4 years.
Which brands do Filow fans like most?
Filow fans show strongest brand affinity for Nuts (film) (40.62×), Handmade Gifts (15.74×), and Progressive rock (2.65×) over the country average.
Where do Filow fans live in Germany?
Filow fans in Germany are most concentrated in Nordrhein-Westfalen (reach 89,971), Bayern (reach 52,570), and Niedersachsen (reach 47,359). These three regions account for the largest share of the active audience.
What other brands do Filow fans also like?
Beyond Filow itself, the audience over-indexes on Handmade Gifts (15.74×), Progressive rock (2.65×), 3D printing (3.03×), and CAC 40 (1.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Filow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.