Rascasse Audience Intelligence

First-class cricket Audience in Germany

A data profile of the people who buy, follow and care about First-class cricket in Germany — modelled from more than twelve digital signal sources. First-class cricket has an estimated audience of 1,752,553 people in Germany.

#2148among Topic in Germany#344in Sports

The average First-class cricket fan in Germany is 43.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Elle Fanning, Beck, Aegean Airlines, with strongest over-indexing on Elle Fanning (7.67× the country average).

Demographically, the First-class cricket audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical First-class cricket fan in Germany is balanced, around 43.2 years old, with strong Need for Security tendencies and a notable affinity for Elle Fanning.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the First-class cricket profile in Germany.

Audience size
1.8M
in Germany
Gender
45.5%♀
54.5% male
Age
43.2
average years
Country rank
#3835
Topic in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of First-class cricket fans

45.5% are female, 54.5% are male, average age 43.2.

Fig. 02

Gender split

45.5%
Female
54.5%
Male
Demographic split for First-class cricket audience in Germany
MetricValue
Female45.5%
Male54.5%
Average age43.2
Estimated audience size1,752,553
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the First-class cricket audience in Germany
Age bracketShare%
16-198%
20-2917%
30-3923%
40-4928%
50+24%
Fig. 04

Worldwide distribution

39.1%

of the worldwide First-class cricket audience comes from Germany.

Worldwide audience distribution share by country for First-class cricket
CountryShare
Germany39.1%
Iraq8.5%
Austria5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the First-class cricket audience in Germany is strongest.

Fig. 05

Top regions by affinity

First-class cricket fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~50K1.04×
02Berlin~80K1.03×
03Baden-Württemberg~200K1.02×
04Brandenburg~60K1.02×
05Bayern~300K1.01×
06Hamburg~40K1.01×
07Hessen~100K1.00×
08Rheinland-Pfalz~90K1.00×
09Schleswig-Holstein~60K1.00×
10Saarland~20K1.00×
11Niedersachsen~200K0.99×
12Sachsen~90K0.99×
13Nordrhein-Westfalen~400K0.97×
14Sachsen-Anhalt0.00×
15Mecklenburg-Vorpommern0.00×
16Bremen0.00×
Fig. 06

Affinity by region

Affinity by region — First-class cricket, Germany
0.97×1.00×1.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the First-class cricket audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for First-class cricket audience
#·InterestCategoryAffinity×
01BeckMusic & Radio8.26×
02Aegean AirlinesTravel & Leisure7.90×
03Elle FanningMovies & TV7.67×
04c't magazinTechnology & Electronics7.35×
05Bank accountBusiness & Career7.18×
06Kate BushMusic & Radio6.56×
07Cillian MurphyMovies & TV5.16×
08Controlled-access highwayTravel & Leisure5.14×
09SixtCars & Mobility4.40×
10AllgäuTravel & Leisure3.94×
11Real propertyHome & Garden3.63×
12Western UnionBusiness & Career3.30×
13Singer-songwriterMusic & Radio2.45×
14ADACCars & Mobility2.09×
15CHECK24Business & Career2.04×
16Müller (company)Food & Beverages1.93×
17NatureHome & Garden1.80×
18VacationsTravel & Leisure1.76×
19CommerzbankBusiness & Career1.60×
20FamilyKids & Family1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the First-class cricket audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by First-class cricket audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.64×
Quality AwarenessPREMIUM1.31×
TravellingTHRILL1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by First-class cricket audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
CreativityOPEN0.85×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does First-class cricket have in Germany?

First-class cricket has an estimated audience of 1,752,553 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of First-class cricket fans?

45.5% of First-class cricket fans are female, 54.5% are male, with an average age of 43.2 years.

03

Which brands do First-class cricket fans like most?

First-class cricket fans show strongest brand affinity for Elle Fanning (7.67×), Beck (8.26×), and Aegean Airlines (7.9×) over the country average.

04

Where do First-class cricket fans live in Germany?

First-class cricket fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do First-class cricket fans also like?

Beyond First-class cricket itself, the audience over-indexes on Beck (8.26×), Aegean Airlines (7.9×), Müller (company) (1.93×), and Western Union (3.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See First-class cricket audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for First-class cricket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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