First-class cricket Audience in Germany
First-class cricket has an estimated audience of 1,752,553 people in Germany. 45.5% are female, 54.5% are male, average age 43.2. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Gudrun Sjödén, Goes, Progressive rock, Stradivarius, Esra Erol.
The average First-class cricket fan in Germany is 43.2 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Gudrun Sjödén, Goes, Progressive rock, with strongest over-indexing on Gudrun Sjödén (8.26× the country average). Demographically, the First-class cricket audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Need for Security, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of First-class cricket fans
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 43.2 |
| Estimated audience size | 1,752,553 |
Audience persona
The typical First-class cricket fan in Germany is balanced, around 43.2 years old, with strong Need for Security tendencies and a notable affinity for Gudrun Sjödén.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 326,206 | 1.16× |
| Baden-Württemberg | 306,540 | 1.28× |
| Nordrhein-Westfalen | 259,636 | 0.68× |
| Niedersachsen | 152,454 | 0.9× |
| Hessen | 137,126 | 1.03× |
| Berlin | 122,406 | 1.56× |
| Thüringen | 107,445 | 2.41× |
| Rheinland-Pfalz | 99,834 | 1.14× |
| Brandenburg | 96,716 | 1.78× |
| Schleswig-Holstein | 57,003 | 0.91× |
| Hamburg | 56,265 | 1.42× |
| Saarland | 30,412 | 1.41× |
| Sachsen | 28,957 | 0.34× |
| Mecklenburg-Vorpommern | None× | |
| Bremen | None× | |
| Sachsen-Anhalt | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gudrun Sjödén | 8.26× | Fashion & Accessoires |
| Goes | 2.45× | Travel & Leisure |
| Progressive rock | 2.7× | Music & Radio |
| Stradivarius | 1.83× | Shopping |
| Esra Erol | 6.07× | Movies & TV |
| Snow White (Fables) | 2.04× | Literature |
| KLIX (AM) | 2.25× | Music & Radio |
| Kurt Weill | 8.26× | Music & Radio |
| Loincloth | 2.43× | Fashion & Accessoires |
| Israel | 1.62× | Travel & Leisure |
| Elīna Garanča | 4.99× | Music & Radio |
| Home Delivery | 1.71× | Food & Beverages |
| Metamorphoses | 1.78× | Literature |
| Corfu (regional unit) | 1.63× | Travel & Leisure |
| Coworking | 1.89× | Business & Career |
| Harvey Mudd College | 8.26× | Business & Career |
| Emperor Entertainment Group | 1.69× | Business & Career |
| Free University of Berlin | 1.62× | Business & Career |
| Neon Genesis Evangelion (manga) | 2.75× | Literature |
| Huck (magazine) | 3.88× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.28 |
| Indulgence | JOY | 1.21 |
| Travelling | THRILL | 1.15 |
| Sports Activity | POWER | 1.15 |
| Community Orientation | OPEN | 1.14 |
| Career Orientation | POWER | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 39.1% |
| Iraq | 8.5% |
| Austria | 5.1% |
See First-class cricket audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does First-class cricket have in Germany?
First-class cricket has an estimated audience of 1,752,553 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of First-class cricket fans?
45.5% of First-class cricket fans are female, 54.5% are male, with an average age of 43.2 years.
Which brands do First-class cricket fans like most?
First-class cricket fans show strongest brand affinity for Gudrun Sjödén (8.26×), Goes (2.45×), and Progressive rock (2.7×) over the country average.
Where do First-class cricket fans live in Germany?
First-class cricket fans in Germany are most concentrated in Bayern (reach 326,206), Baden-Württemberg (reach 306,540), and Nordrhein-Westfalen (reach 259,636). These three regions account for the largest share of the active audience.
What other brands do First-class cricket fans also like?
Beyond First-class cricket itself, the audience over-indexes on Goes (2.45×), Progressive rock (2.7×), Stradivarius (1.83×), and Esra Erol (6.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for First-class cricket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.