Florian Homm Audience in Germany
Florian Homm has an estimated audience of 374,414 people in Germany. 51.0% are female, 49.0% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home insurance, Jotex, MarketWatch, Tagesschau, Ariana Grande.
The average Florian Homm fan in Germany is 41.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home insurance, Jotex, MarketWatch, with strongest over-indexing on Home insurance (16.13× the country average). Demographically, the Florian Homm audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Person · Subtype: Activist
Demographics of Florian Homm fans
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 41.3 |
| Estimated audience size | 374,414 |
Audience persona
The typical Florian Homm fan in Germany is balanced, around 41.3 years old, with strong Risk Appetite tendencies and a notable affinity for Home insurance.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 94,237 | 1.15× |
| Bayern | 73,675 | 1.22× |
| Baden-Württemberg | 58,172 | 1.14× |
| Hessen | 43,040 | 1.51× |
| Niedersachsen | 35,689 | 0.98× |
| Berlin | 18,205 | 1.09× |
| Rheinland-Pfalz | 18,054 | 0.96× |
| Sachsen | 17,597 | 0.96× |
| Schleswig-Holstein | 12,634 | 0.94× |
| Hamburg | 10,664 | 1.26× |
| Brandenburg | 9,877 | 0.85× |
| Thüringen | 7,705 | 0.81× |
| Sachsen-Anhalt | 7,105 | 0.73× |
| Mecklenburg-Vorpommern | 5,207 | 0.73× |
| Saarland | 3,767 | 0.82× |
| Bremen | 2,724 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home insurance | 16.13× | Business & Career |
| Jotex | 39.6× | Shopping |
| MarketWatch | 18.7× | Business & Career |
| Tagesschau | 2.15× | Movies & TV |
| Ariana Grande | 4.72× | Music & Radio |
| Pets | 1.61× | Pets & Animals |
| Transfermarkt | 2.46× | Sports |
| Real property | 3.94× | Home & Garden |
| Automobiles | 1.63× | Cars & Mobility |
| Podcast | 2.16× | Music & Radio |
| Spiegel Online | 1.67× | News |
| Westdeutscher Rundfunk | 2.58× | Movies & TV |
| Western Union | 2.84× | Business & Career |
| 1.51× | Internet & Social Media | |
| North Rhine-Westphalia | 1.74× | Travel & Leisure |
| Google Drive | 2.71× | Technology & Electronics |
| Radio broadcasting | 2.57× | Music & Radio |
| Indeed.com | 1.92× | Business & Career |
| Stock market | 3.43× | Business & Career |
| Batman | 1.6× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.61 |
| Early Adopter Mentality | POWER | 1.68 |
| Sustainability | BALANCE | 1.36 |
| Indulgence | JOY | 1.28 |
| LGBTQ+ Identity | OPEN | 1.27 |
| Social Media Usage | JOY | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 79.0% |
| Austria | 6.1% |
| Switzerland | 6.0% |
See Florian Homm audiences in other countries
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Frequently asked questions
How many fans does Florian Homm have in Germany?
Florian Homm has an estimated audience of 374,414 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Florian Homm fans?
51.0% of Florian Homm fans are female, 49.0% are male, with an average age of 41.3 years.
Which brands do Florian Homm fans like most?
Florian Homm fans show strongest brand affinity for Home insurance (16.13×), Jotex (39.6×), and MarketWatch (18.7×) over the country average.
Where do Florian Homm fans live in Germany?
Florian Homm fans in Germany are most concentrated in Nordrhein-Westfalen (reach 94,237), Bayern (reach 73,675), and Baden-Württemberg (reach 58,172). These three regions account for the largest share of the active audience.
What other brands do Florian Homm fans also like?
Beyond Florian Homm itself, the audience over-indexes on Jotex (39.6×), MarketWatch (18.7×), Tagesschau (2.15×), and Ariana Grande (4.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Florian Homm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.