Rascasse Audience Intelligence

Germanisches Nationalmuseum Audience in Germany

A data profile of the people who buy, follow and care about Germanisches Nationalmuseum in Germany — modelled from more than twelve digital signal sources. Germanisches Nationalmuseum has an estimated audience of 461,788 people in Germany.

#20among Museum in Germany#1069among POI in Germany#140in Arts & Culture

The average Germanisches Nationalmuseum fan in Germany is 40.8 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Tipico, Tagesschau, Germany, with strongest over-indexing on Tipico (3.58× the country average).

Demographically, the Germanisches Nationalmuseum audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Germanisches Nationalmuseum fan in Germany is balanced, around 40.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Tipico.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Germanisches Nationalmuseum profile in Germany.

Audience size
462K
in Germany
Gender
52.4%♀
47.6% male
Age
40.8
average years
Country rank
#12517
POI in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Germanisches Nationalmuseum fans

52.4% are female, 47.6% are male, average age 40.8.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Germanisches Nationalmuseum audience in Germany
MetricValue
Female52.4%
Male47.6%
Average age40.8
Estimated audience size461,788
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Germanisches Nationalmuseum audience in Germany
Age bracketShare%
16-1916%
20-2917%
30-3921%
40-4924%
50+22%
Fig. 04

Worldwide distribution

91.3%

of the worldwide Germanisches Nationalmuseum audience comes from Germany.

Worldwide audience distribution share by country for Germanisches Nationalmuseum
CountryShare
Germany91.3%
United States1.5%
Italy0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Germanisches Nationalmuseum audience in Germany is strongest.

Fig. 05

Top regions by affinity

Germanisches Nationalmuseum fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~300K11.82×
02Bremen~3K0.74×
03Saarland~4K0.68×
04Thüringen~7K0.63×
05Mecklenburg-Vorpommern~5K0.60×
06Sachsen-Anhalt~6K0.53×
07Baden-Württemberg~30K0.49×
08Hessen~20K0.49×
09Brandenburg~7K0.49×
10Sachsen~10K0.46×
11Schleswig-Holstein~8K0.46×
12Berlin~9K0.45×
13Hamburg~5K0.45×
14Rheinland-Pfalz~10K0.42×
15Niedersachsen~10K0.31×
16Nordrhein-Westfalen~30K0.26×
Fig. 06

Affinity by region

Affinity by region — Germanisches Nationalmuseum, Germany
0.26×1.00×11.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Germanisches Nationalmuseum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Germanisches Nationalmuseum audience
#·InterestCategoryAffinity×
01TipicoGames3.58×
02Leon GoretzkaSports3.56×
03Online gamblingGames3.54×
04FIFA (video game series)Games2.74×
05Der TagesspiegelNews2.35×
06Robert RedfordMovies & TV2.28×
07TagesschauMovies & TV2.03×
08Artificial intelligenceTechnology & Electronics1.86×
09French BulldogPets & Animals1.85×
10TransfermarktSports1.82×
11Labrador RetrieverPets & Animals1.79×
12InnovationBusiness & Career1.68×
13Müller (company)Food & Beverages1.67×
14MuseumArts & Culture1.65×
15KitchenHome & Garden1.62×
16PostbankBusiness & Career1.58×
17PetsPets & Animals1.55×
18GermanyTravel & Leisure1.53×
19FestivalMusic & Radio1.51×
20Netto Marken-DiscountShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Germanisches Nationalmuseum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Germanisches Nationalmuseum audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.38×
PatriotismCONSERVATISM1.36×
MindfulnessBALANCE1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Germanisches Nationalmuseum audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.89×
Price SensitivityPREMIUM0.91×
DIY MentalityTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Germanisches Nationalmuseum have in Germany?

Germanisches Nationalmuseum has an estimated audience of 461,788 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Germanisches Nationalmuseum fans?

52.4% of Germanisches Nationalmuseum fans are female, 47.6% are male, with an average age of 40.8 years.

03

Which brands do Germanisches Nationalmuseum fans like most?

Germanisches Nationalmuseum fans show strongest brand affinity for Tipico (3.58×), Tagesschau (2.03×), and Germany (1.53×) over the country average.

04

Where do Germanisches Nationalmuseum fans live in Germany?

Germanisches Nationalmuseum fans in Germany are most concentrated in Bayern (reach ~300K), Baden-Württemberg (reach ~30K), and Nordrhein-Westfalen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Germanisches Nationalmuseum fans also like?

Beyond Germanisches Nationalmuseum itself, the audience over-indexes on Tagesschau (2.03×), Germany (1.53×), Pets (1.55×), and Müller (company) (1.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Museum audiences in Germany

See Germanisches Nationalmuseum audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Germanisches Nationalmuseum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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