Gudrun Sjödén Audience in Germany
Gudrun Sjödén has an estimated audience of 903,417 people in Germany. 100.0% are female, 0.0% are male, average age 51.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ulla Popken, Tchibo, Obi (store), Bonprix, Birkenstock.
The average Gudrun Sjödén fan in Germany is 51.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ulla Popken, Tchibo, Obi (store), with strongest over-indexing on Ulla Popken (5.76× the country average). Demographically, the Gudrun Sjödén audience skews more female with an average age of 51.9, and over-indexes on personality traits such as Sustainability, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Fashion designer
Demographics of Gudrun Sjödén fans
| Metric | Value |
|---|---|
| Female | 100.0% |
| Male | 0.0% |
| Average age | 51.9 |
| Estimated audience size | 903,417 |
Audience persona
The typical Gudrun Sjödén fan in Germany is more female, around 51.9 years old, with strong Sustainability tendencies and a notable affinity for Ulla Popken.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 208,321 | 1.05× |
| Bayern | 164,142 | 1.13× |
| Baden-Württemberg | 116,485 | 0.95× |
| Niedersachsen | 96,865 | 1.1× |
| Hessen | 51,382 | 0.75× |
| Sachsen | 48,826 | 1.1× |
| Berlin | 45,617 | 1.13× |
| Rheinland-Pfalz | 43,101 | 0.95× |
| Schleswig-Holstein | 34,825 | 1.07× |
| Brandenburg | 26,392 | 0.94× |
| Thüringen | 22,318 | 0.97× |
| Hamburg | 19,937 | 0.98× |
| Mecklenburg-Vorpommern | 18,690 | 1.08× |
| Sachsen-Anhalt | 18,275 | 0.78× |
| Bremen | 9,846 | 1.27× |
| Saarland | 8,175 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ulla Popken | 5.76× | Fashion & Accessoires |
| Tchibo | 2.65× | Shopping |
| Obi (store) | 1.76× | Shopping |
| Bonprix | 2.5× | Shopping |
| Birkenstock | 3.6× | Fashion & Accessoires |
| Arthritis awareness | 5.51× | Health |
| Fair trade | 2.75× | Business & Career |
| QVC | 2.23× | Movies & TV |
| Anna Loos | 4.54× | Movies & TV |
| Fressnapf | 2.09× | Shopping |
| Garden furniture | 2.23× | Home & Garden |
| Organic farming | 1.73× | Food & Beverages |
| Cholesterol | 3.13× | Food & Beverages |
| Etsy | 1.77× | Fashion & Accessoires |
| Ernsting's family | 1.88× | Shopping |
| Garden centre | 1.94× | Home & Garden |
| C&A | 1.5× | Shopping |
| Thermomix | 2.02× | Home & Garden |
| Art exhibition | 1.87× | Arts & Culture |
| Peter Maffay | 2.39× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.67 |
| Community Orientation | OPEN | 1.43 |
| Mindfulness | BALANCE | 1.37 |
| Tradition | CONSERVATISM | 1.31 |
| Family Orientation | CONSERVATISM | 1.25 |
| Pet Ownership | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 47.0% |
| Sweden | 16.1% |
| United States | 9.3% |
See Gudrun Sjödén audiences in other countries
More Fashion designer audiences in Germany
- Harald Glööckler (3,122,937)
- Jean Paul Gaultier (1,492,705)
- Karl Lagerfeld (1,389,702)
- Tom Ford (1,211,175)
- Vivienne Westwood (914,066)
Frequently asked questions
How many fans does Gudrun Sjödén have in Germany?
Gudrun Sjödén has an estimated audience of 903,417 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gudrun Sjödén fans?
100.0% of Gudrun Sjödén fans are female, 0.0% are male, with an average age of 51.9 years.
Which brands do Gudrun Sjödén fans like most?
Gudrun Sjödén fans show strongest brand affinity for Ulla Popken (5.76×), Tchibo (2.65×), and Obi (store) (1.76×) over the country average.
Where do Gudrun Sjödén fans live in Germany?
Gudrun Sjödén fans in Germany are most concentrated in Nordrhein-Westfalen (reach 208,321), Bayern (reach 164,142), and Baden-Württemberg (reach 116,485). These three regions account for the largest share of the active audience.
What other brands do Gudrun Sjödén fans also like?
Beyond Gudrun Sjödén itself, the audience over-indexes on Tchibo (2.65×), Obi (store) (1.76×), Bonprix (2.5×), and Birkenstock (3.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gudrun Sjödén. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.