Gymnasium (school) Audience in Germany
Gymnasium (school) has an estimated audience of 482,089 people in Germany. 59.5% are female, 40.5% are male, average age 30.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Tagesschau, Western Union, Real property, Free University of Berlin.
The average Gymnasium (school) fan in Germany is 30.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Tagesschau, Western Union, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Gymnasium (school) audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Touchpoint · Subtype: Education
Demographics of Gymnasium (school) fans
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 30.8 |
| Estimated audience size | 482,089 |
Audience persona
The typical Gymnasium (school) fan in Germany is more female, around 30.8 years old, with strong Pet Ownership tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 113,699 | 1.08× |
| Bayern | 100,947 | 1.3× |
| Baden-Württemberg | 70,448 | 1.07× |
| Niedersachsen | 43,644 | 0.93× |
| Hessen | 36,743 | 1× |
| Berlin | 32,085 | 1.49× |
| Sachsen | 25,398 | 1.07× |
| Rheinland-Pfalz | 22,378 | 0.93× |
| Brandenburg | 16,396 | 1.1× |
| Hamburg | 15,295 | 1.4× |
| Schleswig-Holstein | 15,088 | 0.87× |
| Sachsen-Anhalt | 10,767 | 0.86× |
| Thüringen | 9,509 | 0.77× |
| Mecklenburg-Vorpommern | 7,243 | 0.79× |
| Bremen | 3,337 | 0.81× |
| Saarland | 3,148 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Tagesschau | 2.43× | Movies & TV |
| Western Union | 4.45× | Business & Career |
| Real property | 4.95× | Home & Garden |
| Free University of Berlin | 12.26× | Business & Career |
| Lieferando.de | 2.33× | Food & Beverages |
| Pets | 1.71× | Pets & Animals |
| Netto Marken-Discount | 2.05× | Shopping |
| TikTok | 1.65× | Internet & Social Media |
| University of Hamburg | 12.26× | Business & Career |
| Pitbull (rapper) | 10.89× | Music & Radio |
| Indeed.com | 2.56× | Business & Career |
| Nelly | 9.57× | Music & Radio |
| Automobiles | 1.69× | Cars & Mobility |
| Focus | 2.88× | News |
| University of Augsburg | 12.26× | Business & Career |
| University of Bonn | 12.26× | Business & Career |
| University of Regensburg | 12.26× | Business & Career |
| Spiegel Online | 1.7× | News |
| House music | 2.06× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.41 |
| LGBTQ+ Identity | OPEN | 1.3 |
| Sustainability | BALANCE | 1.28 |
| Healthy Lifestyle | BALANCE | 1.22 |
| Early Adopter Mentality | POWER | 1.21 |
| Need for Security | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 8.0% |
| Ukraine | 7.6% |
| Colombia | 6.5% |
See Gymnasium (school) audiences in other countries
More Education audiences in Germany
- School (9,765,167)
- Kindergarten (6,165,719)
- Pre-kindergarten (5,158,121)
- Private school (2,562,863)
- Primary school (2,547,784)
Frequently asked questions
How many fans does Gymnasium (school) have in Germany?
Gymnasium (school) has an estimated audience of 482,089 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gymnasium (school) fans?
59.5% of Gymnasium (school) fans are female, 40.5% are male, with an average age of 30.8 years.
Which brands do Gymnasium (school) fans like most?
Gymnasium (school) fans show strongest brand affinity for Jotex (78.71×), Tagesschau (2.43×), and Western Union (4.45×) over the country average.
Where do Gymnasium (school) fans live in Germany?
Gymnasium (school) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 113,699), Bayern (reach 100,947), and Baden-Württemberg (reach 70,448). These three regions account for the largest share of the active audience.
What other brands do Gymnasium (school) fans also like?
Beyond Gymnasium (school) itself, the audience over-indexes on Tagesschau (2.43×), Western Union (4.45×), Real property (4.95×), and Free University of Berlin (12.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gymnasium (school). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.