Rascasse Audience Intelligence

Hartz und herzlich Audience in Germany

A data profile of the people who buy, follow and care about Hartz und herzlich in Germany — modelled from more than twelve digital signal sources. Hartz und herzlich has an estimated audience of 1,497,780 people in Germany.

#60among TV series in Germany#126among Movie / TV Show / Series in Germany#425in Movies & TV

The average Hartz und herzlich fan in Germany is 37.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Nature, RTL Television, Tagesschau, with strongest over-indexing on Nature (2.06× the country average).

Demographically, the Hartz und herzlich audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hartz und herzlich fan in Germany is more female, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for Nature.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hartz und herzlich profile in Germany.

Audience size
1.5M
in Germany
Gender
60.4%♀
39.6% male
Age
37.3
average years
Country rank
#4464
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-61%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hartz und herzlich viewers

60.4% are female, 39.6% are male, average age 37.3.

Fig. 02

Gender split

60.4%
Female
39.6%
Male
Demographic split for Hartz und herzlich audience in Germany
MetricValue
Female60.4%
Male39.6%
Average age37.3
Estimated audience size1,497,780
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Hartz und herzlich audience in Germany
Age bracketShare%
16-1924%
20-2920%
30-3920%
40-4919%
50+16%
Fig. 04

Worldwide distribution

94.3%

of the worldwide Hartz und herzlich audience comes from Germany.

Worldwide audience distribution share by country for Hartz und herzlich
CountryShare
Germany94.3%
Austria3.0%
Switzerland1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hartz und herzlich audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hartz und herzlich fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~70K2.22×
02Sachsen-Anhalt~80K1.73×
03Sachsen~100K1.40×
04Brandenburg~70K1.29×
05Thüringen~50K1.09×
06Saarland~20K0.98×
07Rheinland-Pfalz~80K0.90×
08Schleswig-Holstein~50K0.90×
09Niedersachsen~100K0.85×
10Nordrhein-Westfalen~300K0.84×
11Bremen~10K0.82×
12Berlin~60K0.77×
13Hamburg~30K0.72×
14Hessen~70K0.56×
15Baden-Württemberg~100K0.54×
16Bayern~100K0.46×
Fig. 06

Affinity by region

Affinity by region — Hartz und herzlich, Germany
0.46×1.00×2.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hartz und herzlich audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hartz und herzlich audience
#·InterestCategoryAffinity×
01Dieter BohlenMusic & Radio3.42×
02Scooby-DooMovies & TV3.23×
03RTL TelevisionMovies & TV2.81×
04Alles was zähltMovies & TV2.68×
05BeetlejuiceMovies & TV2.57×
06Let's Dance (German TV series)Movies & TV2.36×
07Roland KaiserMusic & Radio2.22×
08PromiFlashInternet & Social Media2.17×
09NatureHome & Garden2.06×
10VolunteeringPolitics & Society2.00×
11VacationsTravel & Leisure1.89×
12Wetter.comHome & Garden1.89×
13FocusNews1.85×
14Gute Zeiten, schlechte ZeitenMovies & TV1.73×
15FamilyKids & Family1.63×
16TagesschauMovies & TV1.60×
17Müller (company)Food & Beverages1.60×
18Helene FischerMusic & Radio1.60×
19TransfermarktSports1.58×
20AirbnbTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hartz und herzlich audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hartz und herzlich audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.33×
Community OrientationOPEN1.23×
ExtroversionTHRILL1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hartz und herzlich audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.86×
Sports ActivityPOWER0.88×
Urban LifestyleOPEN0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hartz und herzlich have in Germany?

Hartz und herzlich has an estimated audience of 1,497,780 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Hartz und herzlich viewers?

60.4% of Hartz und herzlich fans are female, 39.6% are male, with an average age of 37.3 years.

03

Which brands do Hartz und herzlich fans like most?

Hartz und herzlich fans show strongest brand affinity for Nature (2.06×), RTL Television (2.81×), and Tagesschau (1.6×) over the country average.

04

Where do Hartz und herzlich fans live in Germany?

Hartz und herzlich fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Niedersachsen (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hartz und herzlich fans also like?

Beyond Hartz und herzlich itself, the audience over-indexes on RTL Television (2.81×), Tagesschau (1.6×), Family (1.63×), and Dieter Bohlen (3.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See Hartz und herzlich audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hartz und herzlich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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