Hartz und herzlich Audience in Germany
Hartz und herzlich has an estimated audience of 1,603,127 people in Germany. 57.4% are female, 42.6% are male, average age 36.0. Top regions: Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, Stradivarius, Progressive rock, Time (magazine).
The average Hartz und herzlich fan in Germany is 36.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, Stradivarius, with strongest over-indexing on Rossmann (1.73× the country average). Demographically, the Hartz und herzlich audience skews more female with an average age of 36.0, and over-indexes on personality traits such as LGBTQ+ Identity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Hartz und herzlich fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 36.0 |
| Estimated audience size | 1,603,127 |
Audience persona
The typical Hartz und herzlich fan in Germany is more female, around 36.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 314,767 | 0.9× |
| Niedersachsen | 133,320 | 0.86× |
| Baden-Württemberg | 126,897 | 0.58× |
| Bayern | 123,797 | 0.48× |
| Sachsen | 112,568 | 1.43× |
| Rheinland-Pfalz | 76,002 | 0.95× |
| Sachsen-Anhalt | 72,333 | 1.74× |
| Hessen | 70,344 | 0.58× |
| Brandenburg | 61,955 | 1.25× |
| Mecklenburg-Vorpommern | 60,136 | 1.96× |
| Berlin | 58,624 | 0.82× |
| Schleswig-Holstein | 51,529 | 0.9× |
| Thüringen | 44,557 | 1.09× |
| Hamburg | 26,535 | 0.73× |
| Saarland | 18,744 | 0.95× |
| Bremen | 10,853 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.73× | Shopping |
| Home Office | 2.03× | Business & Career |
| Stradivarius | 1.87× | Shopping |
| Progressive rock | 1.73× | Music & Radio |
| Time (magazine) | 1.91× | News |
| Snow White (Fables) | 1.89× | Literature |
| Škoda Kodiaq | 1.67× | Cars & Mobility |
| Loincloth | 2.32× | Fashion & Accessoires |
| Home Delivery | 1.85× | Food & Beverages |
| Zagreb | 2.18× | Travel & Leisure |
| Volvo V60 | 2.54× | Cars & Mobility |
| Corfu (regional unit) | 1.7× | Travel & Leisure |
| Bank account | 1.55× | Business & Career |
| Huizen | 3.17× | Travel & Leisure |
| Keeper (password manager) | 2.24× | Technology & Electronics |
| Figure painting (hobby) | 1.89× | Arts & Culture |
| Mohamed Salah | 1.67× | Sports |
| Theocracy | 4.49× | Music & Radio |
| Preacher (comics) | 2.97× | Literature |
| Competitive dance | 2.26× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.28 |
| DIY Mentality | THRILL | 1.09 |
| Sports Activity | POWER | 1.07 |
| Price Sensitivity | PREMIUM | 1.05 |
| Patriotism | CONSERVATISM | 1.02 |
| Family Orientation | CONSERVATISM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 94.3% |
| Austria | 2.9% |
| Switzerland | 1.1% |
See Hartz und herzlich audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Hartz und herzlich have in Germany?
Hartz und herzlich has an estimated audience of 1,603,127 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Hartz und herzlich fans?
57.4% of Hartz und herzlich fans are female, 42.6% are male, with an average age of 36.0 years.
Which brands do Hartz und herzlich fans like most?
Hartz und herzlich fans show strongest brand affinity for Rossmann (1.73×), Home Office (2.03×), and Stradivarius (1.87×) over the country average.
Where do Hartz und herzlich fans live in Germany?
Hartz und herzlich fans in Germany are most concentrated in Nordrhein-Westfalen (reach 314,767), Niedersachsen (reach 133,320), and Baden-Württemberg (reach 126,897). These three regions account for the largest share of the active audience.
What other brands do Hartz und herzlich fans also like?
Beyond Hartz und herzlich itself, the audience over-indexes on Home Office (2.03×), Stradivarius (1.87×), Progressive rock (1.73×), and Time (magazine) (1.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hartz und herzlich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.