Rascasse Audience Intelligence

HDI Versicherung Target Market in Germany

A data profile of the people who buy, follow and care about HDI Versicherung in Germany — modelled from more than twelve digital signal sources. HDI Versicherung has an estimated audience of 257,266 people in Germany.

#2455among Brand in Germany#1284in Business & Career

The average HDI Versicherung fan in Germany is 41.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Home insurance, Property insurance, Health insurance, with strongest over-indexing on Home insurance (142.12× the country average).

Demographically, the HDI Versicherung audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical HDI Versicherung fan in Germany is balanced, around 41.6 years old, with strong Need for Security tendencies and a notable affinity for Home insurance.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the HDI Versicherung profile in Germany.

Audience size
257K
in Germany
Gender
46.7%♀
53.3% male
Age
41.6
average years
Country rank
#19285
Brand in Germany
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of HDI Versicherung

46.7% are female, 53.3% are male, average age 41.6.

Fig. 02

Gender split

46.7%
Female
53.3%
Male
Demographic split for HDI Versicherung audience in Germany
MetricValue
Female46.7%
Male53.3%
Average age41.6
Estimated audience size257,266
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the HDI Versicherung audience in Germany
Age bracketShare%
16-1914%
20-2917%
30-3922%
40-4925%
50+23%
Fig. 04

Worldwide distribution

77.6%

of the worldwide HDI Versicherung audience comes from Germany.

Worldwide audience distribution share by country for HDI Versicherung
CountryShare
Germany77.6%
Austria19.6%
Switzerland0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the HDI Versicherung audience in Germany is strongest.

Fig. 05

Top regions by affinity

HDI Versicherung customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~80K1.44×
02Saarland~4K1.35×
03Hessen~20K1.18×
04Baden-Württemberg~40K1.14×
05Hamburg~6K1.12×
06Niedersachsen~30K1.06×
07Rheinland-Pfalz~10K1.06×
08Bremen~2K1.04×
09Bayern~40K1.02×
10Berlin~10K0.97×
11Schleswig-Holstein~8K0.94×
12Sachsen~10K0.85×
13Thüringen~5K0.81×
14Brandenburg~6K0.78×
15Sachsen-Anhalt~5K0.74×
16Mecklenburg-Vorpommern~4K0.74×
Fig. 06

Affinity by region

Affinity by region — HDI Versicherung, Germany
0.74×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the HDI Versicherung audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for HDI Versicherung audience
#·InterestCategoryAffinity×
01Home insuranceBusiness & Career142.12×
02Property insuranceHome & Garden57.29×
03Mobile bankingBusiness & Career30.73×
04Liability insuranceBusiness & Career23.94×
05Health insuranceBusiness & Career23.15×
06National health insuranceBusiness & Career15.18×
07Life insuranceBusiness & Career12.87×
08Kitchen gardenHome & Garden11.08×
09General practitionerHealth10.05×
10TinderInternet & Social Media9.01×
11Debit cardBusiness & Career7.01×
12Credit (finance)Business & Career5.06×
13Online bankingBusiness & Career4.68×
14Vehicle insuranceCars & Mobility4.35×
15Bedroom furnitureHome & Garden3.75×
16InsuranceBusiness & Career3.22×
17CommerzbankBusiness & Career2.97×
18Efficient energy useTechnology & Electronics2.96×
19BankingBusiness & Career2.34×
20TagesschauMovies & TV1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the HDI Versicherung audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by HDI Versicherung audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.85×
Career OrientationPOWER1.59×
Family OrientationCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by HDI Versicherung audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
Price SensitivityPREMIUM0.77×
CreativityOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is HDI Versicherung's target market in Germany?

HDI Versicherung's target market in Germany covers an estimated 257,266 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of HDI Versicherung customers?

46.7% of the HDI Versicherung audience are female, 53.3% are male, with an average age of 41.6 years.

03

Which brands do HDI Versicherung fans like most?

HDI Versicherung fans show strongest brand affinity for Home insurance (142.12×), Property insurance (57.29×), and Health insurance (23.15×) over the country average.

04

Where do HDI Versicherung fans live in Germany?

HDI Versicherung fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do HDI Versicherung fans also like?

Beyond HDI Versicherung itself, the audience over-indexes on Property insurance (57.29×), Health insurance (23.15×), Mobile banking (30.73×), and Liability insurance (23.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See HDI Versicherung audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for HDI Versicherung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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