HDI Versicherung Audience in Germany
HDI Versicherung has an estimated audience of 251,012 people in Germany. 45.8% are female, 54.2% are male, average age 41.6. Top brand affinities: Home insurance, Property insurance, Mobile banking, Health insurance, Liability insurance.
Top brand affinities include Home insurance, Property insurance, Mobile banking, with strongest over-indexing on Home insurance (152.2× the country average). Demographically, the HDI Versicherung audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Need for Security, Career Orientation.
Category: Business & Career · Type: Brand · Subtype: Insurance
Demographics of HDI Versicherung fans
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 41.6 |
| Estimated audience size | 251,012 |
Audience persona
The typical HDI Versicherung fan in Germany is balanced, around 41.6 years old, with strong Need for Security tendencies and a notable affinity for Home insurance.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home insurance | 152.2× | Business & Career |
| Property insurance | 44.11× | Home & Garden |
| Mobile banking | 35.74× | Business & Career |
| Health insurance | 17.03× | Business & Career |
| Liability insurance | 26.55× | Business & Career |
| Life insurance | 11.4× | Business & Career |
| National health insurance | 14.27× | Business & Career |
| Vacation rental | 5.7× | Travel & Leisure |
| Commerzbank | 2.8× | Business & Career |
| Credit (finance) | 5.68× | Business & Career |
| Online banking | 5.89× | Business & Career |
| Debit card | 8.62× | Business & Career |
| Insurance | 3.13× | Business & Career |
| Tinder | 6.42× | Internet & Social Media |
| Tagesschau | 1.77× | Movies & TV |
| 1.95× | Internet & Social Media | |
| Mortgage loans | 5.01× | Business & Career |
| Banking | 2.29× | Business & Career |
| Ariana Grande | 4.16× | Music & Radio |
| Personal finance | 1.62× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.6 |
| Career Orientation | POWER | 1.52 |
| Family Orientation | CONSERVATISM | 1.52 |
| Indulgence | JOY | 1.32 |
| Sustainability | BALANCE | 1.28 |
| Travelling | THRILL | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 77.2% |
| Austria | 20.0% |
| Switzerland | 0.7% |
See HDI Versicherung audiences in other countries
More Insurance audiences in Germany
- Long-term care insurance (1,029,741)
- Liability insurance (527,091)
- Legal & General (12,055)
- No-fault insurance (208)
- Accidental death and dismemberment insurance (8)
How to read this data
Audience size is the estimated number of people in Germany who actively search for HDI Versicherung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.