Hearing Audience in Germany
Hearing has an estimated audience of 337,278 people in Germany. 40.3% are female, 59.7% are male, average age 43.4. Top brand affinities: Home construction, Litter box, Pillow, Unique Gifts, VfL Wolfsburg.
Top brand affinities include Home construction, Litter box, Pillow, with strongest over-indexing on Home construction (2.06× the country average). Demographically, the Hearing audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.
Category: Health · Type: Topic · Subtype: Field of study
Demographics of Hearing fans
| Metric | Value |
|---|---|
| Female | 40.3% |
| Male | 59.7% |
| Average age | 43.4 |
| Estimated audience size | 337,278 |
Audience persona
The typical Hearing fan in Germany is more male, around 43.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Home construction.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 2.06× | Home & Garden |
| Litter box | 1.63× | Pets & Animals |
| Pillow | 1.85× | Home & Garden |
| Unique Gifts | 1.64× | Shopping |
| VfL Wolfsburg | 1.95× | Sports |
| 3D printing | 2.5× | Technology & Electronics |
| FAO Schwarz | 23.46× | Shopping |
| Progressive rock | 1.64× | Music & Radio |
| Urban Outfitters | 1.6× | Shopping |
| Salman Khan | 5.64× | Movies & TV |
| Eindhoven | 1.75× | Travel & Leisure |
| Samanyolu Haber | 3.58× | Movies & TV |
| MK | 2.25× | Music & Radio |
| Stucco | 1.99× | Home & Garden |
| Minestrone | 1.78× | Food & Beverages |
| Corona (band) | 1.68× | Music & Radio |
| Justice | 2.44× | Politics & Society |
| Magazine (band) | 3.15× | Music & Radio |
| Buying a House | 3.91× | Home & Garden |
| Este, Veneto | 1.57× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.86 |
| Early Adopter Mentality | POWER | 1.81 |
| Spirituality | BALANCE | 1.73 |
| Tradition | CONSERVATISM | 1.56 |
| Urban Lifestyle | OPEN | 1.48 |
| Pet Ownership | JOY | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.5% |
| Mexico | 5.3% |
| Brazil | 5.0% |
See Hearing audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hearing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.