Hearing Audience in Germany
A data profile of the people who buy, follow and care about Hearing in Germany — modelled from more than twelve digital signal sources. Hearing has an estimated audience of 337,278 people in Germany.
The average Hearing fan in Germany is 43.4 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tagesschau, Wolfgang Petry, Focus, with strongest over-indexing on Tagesschau (2.06× the country average).
Demographically, the Hearing audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Convenience Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Hearing fan in Germany is more male, around 43.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Tagesschau.
At a glance
The key figures that characterise the Hearing profile in Germany.
Search interest · 12-month trend
Demographics of Hearing fans
40.3% are female, 59.7% are male, average age 43.4.
Gender split
| Metric | Value |
|---|---|
| Female | 40.3% |
| Male | 59.7% |
| Average age | 43.4 |
| Estimated audience size | 337,278 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 29% |
Worldwide distribution
of the worldwide Hearing audience comes from Germany.
| Country | Share |
|---|---|
| United States | 24.5% |
| Mexico | 5.3% |
| Brazil | 5.0% |
Geography
Where the Hearing audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Niedersachsen | ~40K | 1.14× | |
| 02 | Rheinland-Pfalz | ~20K | 1.08× | |
| 03 | Sachsen | ~20K | 1.07× | |
| 04 | Bremen | ~3K | 1.07× | |
| 05 | Nordrhein-Westfalen | ~80K | 1.02× | |
| 06 | Bayern | ~60K | 1.02× | |
| 07 | Sachsen-Anhalt | ~9K | 1.02× | |
| 08 | Saarland | ~4K | 1.02× | |
| 09 | Brandenburg | ~10K | 1.01× | |
| 10 | Baden-Württemberg | ~50K | 1.00× | |
| 11 | Hessen | ~30K | 1.00× | |
| 12 | Thüringen | ~8K | 0.98× | |
| 13 | Mecklenburg-Vorpommern | ~6K | 0.95× | |
| 14 | Berlin | ~10K | 0.94× | |
| 15 | Schleswig-Holstein | ~10K | 0.93× | |
| 16 | Hamburg | ~7K | 0.92× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Hearing audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Water softening | Home & Garden | 18.43× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 5.50× | ||
| 03 | Italo disco | Music & Radio | 5.38× | ||
| 04 | Wolfgang Petry | Music & Radio | 5.36× | ||
| 05 | Sandra Bullock | Movies & TV | 5.02× | ||
| 06 | Ryan Gosling | Movies & TV | 4.22× | ||
| 07 | Thomann | Shopping | 4.19× | ||
| 08 | Biochemistry | Business & Career | 4.18× | ||
| 09 | Web server | Technology & Electronics | 4.07× | ||
| 10 | Tom Cruise | Movies & TV | 3.67× | ||
| 11 | Focus | News | 3.27× | ||
| 12 | GMX Mail | Internet & Social Media | 3.05× | ||
| 13 | Public transport | Cars & Mobility | 2.87× | ||
| 14 | Refrigerator | Home & Garden | 2.51× | ||
| 15 | Solar energy | Home & Garden | 2.37× | ||
| 16 | Tagesschau | Movies & TV | 2.06× | ||
| 17 | Internet & Social Media | 2.04× | |||
| 18 | Online newspaper | News | 1.98× | ||
| 19 | FRITZ!Box | Technology & Electronics | 1.97× | ||
| 20 | Postbank | Business & Career | 1.93× |
Personality of the Hearing audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.90× | |
| Spirituality | BALANCE | 1.89× | |
| Tradition | CONSERVATISM | 1.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.59× | |
| Luxury Orientation | PREMIUM | 0.62× | |
| Sports Activity | POWER | 0.66× |
Frequently asked questions
How many fans does Hearing have in Germany?
Hearing has an estimated audience of 337,278 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hearing fans?
40.3% of Hearing fans are female, 59.7% are male, with an average age of 43.4 years.
Which brands do Hearing fans like most?
Hearing fans show strongest brand affinity for Tagesschau (2.06×), Wolfgang Petry (5.36×), and Focus (3.27×) over the country average.
Where do Hearing fans live in Germany?
Hearing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Hearing fans also like?
Beyond Hearing itself, the audience over-indexes on Wolfgang Petry (5.36×), Focus (3.27×), Non-alcoholic beverage (5.5×), and Thomann (4.19×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
See Hearing audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hearing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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