Hearing Audience in Germany
Hearing has an estimated audience of 337,278 people in Germany. 40.3% are female, 59.7% are male, average age 43.4. Top brand affinities: Jotex, Western Union, Italo disco, Tagesschau, Pets.
Top brand affinities include Jotex, Western Union, Italo disco, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Hearing audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.
Category: Health · Type: Topic · Subtype: Field of study
Demographics of Hearing fans
| Metric | Value |
|---|---|
| Female | 40.3% |
| Male | 59.7% |
| Average age | 43.4 |
| Estimated audience size | 337,278 |
Audience persona
The typical Hearing fan in Germany is more male, around 43.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Jotex.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Western Union | 6.01× | Business & Career |
| Italo disco | 10.33× | Music & Radio |
| Tagesschau | 2.14× | Movies & TV |
| Pets | 1.75× | Pets & Animals |
| Saturn (store) | 3.07× | Shopping |
| Water softening | 23.46× | Home & Garden |
| Satire | 3.68× | Literature |
| Real property | 3.81× | Home & Garden |
| Thomann | 3.97× | Shopping |
| Automobiles | 1.68× | Cars & Mobility |
| GMX Mail | 2.83× | Internet & Social Media |
| FRITZ!Box | 2.25× | Technology & Electronics |
| Aral AG | 1.76× | Cars & Mobility |
| Spiegel Online | 1.52× | News |
| Focus | 2.55× | News |
| Wireless LAN | 5.24× | Technology & Electronics |
| Postbank | 1.95× | Business & Career |
| Westdeutscher Rundfunk | 2.55× | Movies & TV |
| Solar energy | 2.21× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.86 |
| Early Adopter Mentality | POWER | 1.81 |
| Spirituality | BALANCE | 1.73 |
| Tradition | CONSERVATISM | 1.56 |
| Urban Lifestyle | OPEN | 1.48 |
| Pet Ownership | JOY | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.5% |
| Mexico | 5.3% |
| Brazil | 5.0% |
See Hearing audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hearing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.