Hearing Audience in United States
Hearing has an estimated audience of 5,543,717 people in United States. 43.5% are female, 56.5% are male, average age 45.9. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Nationality, Minnesota.
The average Hearing fan in United States is 45.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Hearing audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Health · Type: Topic · Subtype: Field of study
Demographics of Hearing fans
| Metric | Value |
|---|---|
| Female | 43.5% |
| Male | 56.5% |
| Average age | 45.9 |
| Estimated audience size | 5,543,717 |
Audience persona
The typical Hearing fan in United States is more male, around 45.9 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 611,339 | 1× |
| Texas | 488,199 | 1.02× |
| Florida | 405,504 | 1.08× |
| New York | 305,777 | 0.99× |
| North Carolina | 178,510 | 1.07× |
| Illinois | 176,909 | 0.96× |
| Georgia | 174,533 | 1.02× |
| Pennsylvania | 171,061 | 0.92× |
| Ohio | 169,630 | 0.99× |
| Michigan | 149,561 | 1.03× |
| Tennessee | 142,342 | 1.28× |
| Virginia | 137,629 | 1.02× |
| Arizona | 129,609 | 1.15× |
| New Jersey | 124,034 | 0.88× |
| Washington | 117,494 | 1.06× |
| Indiana | 106,390 | 1.05× |
| Massachusetts | 103,044 | 0.94× |
| Maryland | 97,537 | 1.02× |
| Missouri | 91,988 | 1.03× |
| Colorado | 90,859 | 1.04× |
| South Carolina | 84,067 | 1.01× |
| Alabama | 82,899 | 1.07× |
| Minnesota | 78,217 | 0.98× |
| Oregon | 75,803 | 1.19× |
| Wisconsin | 74,878 | 0.9× |
| Oklahoma | 72,742 | 1.18× |
| Kentucky | 71,855 | 1.03× |
| Louisiana | 71,266 | 1× |
| Nevada | 56,733 | 1.06× |
| Connecticut | 52,517 | 0.94× |
| Arkansas | 50,384 | 1.1× |
| Mississippi | 49,103 | 1.08× |
| Kansas | 47,517 | 1.09× |
| Utah | 43,863 | 0.88× |
| Iowa | 40,652 | 0.89× |
| New Mexico | 37,976 | 1.37× |
| Idaho | 31,520 | 1.13× |
| Washington, District of Columbia | 25,790 | 1.55× |
| Nebraska | 22,825 | 0.82× |
| West Virginia | 22,139 | 0.86× |
| Hawaii | 21,648 | 0.91× |
| New Hampshire | 17,896 | 0.82× |
| Maine | 17,185 | 0.87× |
| Rhode Island | 14,489 | 0.82× |
| Montana | 13,725 | 0.89× |
| Alaska | 12,877 | 1.09× |
| Delaware | 12,841 | 0.84× |
| South Dakota | 9,391 | 0.73× |
| North Dakota | 9,290 | 0.82× |
| Vermont | 7,942 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Mathcore | 18.06× | Music & Radio |
| Google Home | 11.64× | Technology & Electronics |
| Nationality | 2.42× | Politics & Society |
| Minnesota | 1.89× | Travel & Leisure |
| The Historian | 16.48× | Literature |
| Progressive rock | 1.82× | Music & Radio |
| Eurail | 16.57× | Cars & Mobility |
| 3D printing | 1.56× | Technology & Electronics |
| Parral, Chihuahua | 9.05× | Travel & Leisure |
| MK | 2.15× | Music & Radio |
| The Godfather Part II | 6.71× | Movies & TV |
| N1 road (South Africa) | 1.87× | Travel & Leisure |
| Salman Khan | 3.48× | Movies & TV |
| Evan Tanner | 16.6× | Sports |
| Mie goreng | 16.07× | Food & Beverages |
| Étouffée | 10.31× | Food & Beverages |
| Glasgow, Kentucky | 11.12× | Travel & Leisure |
| charvel guitars | 12.76× | Music & Radio |
| El Hijo del Santo | 12.68× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.58 |
| Family Orientation | CONSERVATISM | 1.54 |
| Patriotism | CONSERVATISM | 1.51 |
| Need for Security | CONSERVATISM | 1.34 |
| Individualism | JOY | 1.27 |
| Career Orientation | POWER | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.5% |
| Mexico | 5.3% |
| Brazil | 5.0% |
See Hearing audiences in other countries
More Field of study audiences in United States
- Music (181,108,961)
- Politics and social issues (139,815,487)
- Education (104,984,855)
- Medicine (89,907,855)
- Psychology (89,088,191)
Frequently asked questions
How many fans does Hearing have in United States?
Hearing has an estimated audience of 5,543,717 people in United States, concentrated in California and Texas.
What is the gender split and age of Hearing fans?
43.5% of Hearing fans are female, 56.5% are male, with an average age of 45.9 years.
Which brands do Hearing fans like most?
Hearing fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.64×) over the country average.
Where do Hearing fans live in United States?
Hearing fans in United States are most concentrated in California (reach 611,339), Texas (reach 488,199), and Florida (reach 405,504). These three regions account for the largest share of the active audience.
What other brands do Hearing fans also like?
Beyond Hearing itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.64×), Nationality (2.42×), and Minnesota (1.89×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Hearing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.