Hearing Audience in United States

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Hearing has an estimated audience of 5,543,717 people in United States. 43.5% are female, 56.5% are male, average age 45.9. Top regions: California, Texas, Florida. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.

The average Hearing fan in United States is 45.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Hearing audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic · Subtype: Field of study

Demographics of Hearing fans

Demographic split for Hearing audience in United States
MetricValue
Female43.5%
Male56.5%
Average age45.9
Estimated audience size5,543,717

Audience persona

The typical Hearing fan in United States is more male, around 45.9 years old, with strong Quality Awareness tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Hearing in United States
RegionReachAffinity
California611,3391×
Texas488,1991.02×
Florida405,5041.08×
New York305,7770.99×
North Carolina178,5101.07×
Illinois176,9090.96×
Georgia174,5331.02×
Pennsylvania171,0610.92×
Ohio169,6300.99×
Michigan149,5611.03×
Tennessee142,3421.28×
Virginia137,6291.02×
Arizona129,6091.15×
New Jersey124,0340.88×
Washington117,4941.06×
Indiana106,3901.05×
Massachusetts103,0440.94×
Maryland97,5371.02×
Missouri91,9881.03×
Colorado90,8591.04×
South Carolina84,0671.01×
Alabama82,8991.07×
Minnesota78,2170.98×
Oregon75,8031.19×
Wisconsin74,8780.9×
Oklahoma72,7421.18×
Kentucky71,8551.03×
Louisiana71,2661×
Nevada56,7331.06×
Connecticut52,5170.94×
Arkansas50,3841.1×
Mississippi49,1031.08×
Kansas47,5171.09×
Utah43,8630.88×
Iowa40,6520.89×
New Mexico37,9761.37×
Idaho31,5201.13×
Washington, District of Columbia25,7901.55×
Nebraska22,8250.82×
West Virginia22,1390.86×
Hawaii21,6480.91×
New Hampshire17,8960.82×
Maine17,1850.87×
Rhode Island14,4890.82×
Montana13,7250.89×
Alaska12,8771.09×
Delaware12,8410.84×
South Dakota9,3910.73×
North Dakota9,2900.82×
Vermont7,9420.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hearing audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.66×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.6×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics
Jake Gyllenhaal11.04×Movies & TV
Forrest Gump14.23×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hearing audience
TraitClusterScore
Quality AwarenessPREMIUM1.58
Family OrientationCONSERVATISM1.54
PatriotismCONSERVATISM1.51
Need for SecurityCONSERVATISM1.34
IndividualismJOY1.27
Career OrientationPOWER1.25

Worldwide distribution

Worldwide audience distribution share by country for Hearing
CountryShare
United States24.5%
Mexico5.3%
Brazil5.0%

See Hearing audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Hearing have in United States?

Hearing has an estimated audience of 5,543,717 people in United States, concentrated in California and Texas.

What is the gender split and age of Hearing fans?

43.5% of Hearing fans are female, 56.5% are male, with an average age of 45.9 years.

Which brands do Hearing fans like most?

Hearing fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Hearing fans live in United States?

Hearing fans in United States are most concentrated in California (reach 611,339), Texas (reach 488,199), and Florida (reach 405,504). These three regions account for the largest share of the active audience.

What other brands do Hearing fans also like?

Beyond Hearing itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), DocuSign (15.07×), and OpenTable (15.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hearing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.