Rascasse Audience Intelligence

Hearing Audience in United States

A data profile of the people who buy, follow and care about Hearing in United States — modelled from more than twelve digital signal sources. Hearing has an estimated audience of 5,543,717 people in United States.

#185among Field of study in United States#3540among Topic in United States#251in Health

The average Hearing fan in United States is 45.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Genetics, AutoZone, Web server, with strongest over-indexing on Genetics (1.92× the country average).

Demographically, the Hearing audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hearing fan in United States is more male, around 45.9 years old, with strong Patriotism tendencies and a notable affinity for Genetics.

Category: Health · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hearing profile in United States.

Audience size
5.5M
in United States
Gender
43.5%♀
56.5% male
Age
45.9
average years
Country rank
#6109
Topic in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hearing fans

43.5% are female, 56.5% are male, average age 45.9.

Fig. 02

Gender split

43.5%
Female
56.5%
Male
Demographic split for Hearing audience in United States
MetricValue
Female43.5%
Male56.5%
Average age45.9
Estimated audience size5,543,717
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Hearing audience in United States
Age bracketShare%
16-1912%
20-2911%
30-3914%
40-4921%
50+42%
Fig. 04

Worldwide distribution

24.5%

of the worldwide Hearing audience comes from United States.

Worldwide audience distribution share by country for Hearing
CountryShare
United States24.5%
Mexico5.3%
Brazil5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hearing audience in United States is strongest.

Fig. 05

Top regions by affinity

Hearing fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K1.47×
02Oklahoma~80K1.27×
03New Mexico~30K1.26×
04Tennessee~100K1.24×
05Arkansas~50K1.16×
06Alabama~90K1.15×
07Oregon~70K1.14×
08Alaska~10K1.11×
09Arizona~100K1.10×
10Idaho~30K1.09×
11Louisiana~80K1.06×
12Mississippi~50K1.06×
13Indiana~100K1.05×
14Missouri~90K1.05×
15Maryland~100K1.04×
16North Carolina~200K1.03×
17Kansas~40K1.03×
18Colorado~90K1.02×
19Florida~400K1.01×
20Nevada~50K1.01×
21Texas~500K1.00×
22Ohio~200K1.00×
23Kentucky~70K1.00×
24Hawaii~20K1.00×
25Michigan~100K0.99×
26Virginia~100K0.99×
27Washington~100K0.99×
28Georgia~200K0.98×
29South Carolina~80K0.97×
30California~600K0.95×
31Minnesota~80K0.95×
32Connecticut~50K0.95×
33Vermont~9K0.94×
34New York~300K0.93×
35West Virginia~20K0.93×
36Montana~10K0.93×
37North Dakota~10K0.93×
38Massachusetts~100K0.92×
39Wisconsin~80K0.92×
40Maine~20K0.92×
41South Dakota~10K0.92×
42Illinois~200K0.91×
43Pennsylvania~200K0.90×
44New Jersey~100K0.90×
45Utah~40K0.90×
46Iowa~40K0.90×
47Nebraska~20K0.89×
48New Hampshire~20K0.88×
49Rhode Island~20K0.88×
50Delaware~10K0.88×
Fig. 06

Affinity by region

Affinity by region — Hearing, United States
0.88×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hearing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hearing audience
#·InterestCategoryAffinity×
01TinnitusHealth6.22×
02High-end audioTechnology & Electronics5.17×
03Web serverTechnology & Electronics3.24×
04Retirement planningBusiness & Career2.75×
05Sustainable energyHome & Garden2.56×
06Renewable energyBusiness & Career2.26×
07Microwave ovenHome & Garden2.14×
08Discount TireShopping1.99×
09Life insuranceBusiness & Career1.97×
10Health insuranceBusiness & Career1.97×
11GeneticsKids & Family1.92×
12Solar energyHome & Garden1.92×
13DentistryBusiness & Career1.80×
14PharmacyBusiness & Career1.67×
15Real propertyHome & Garden1.65×
16NostalgiaHome & Garden1.63×
17MenardsHome & Garden1.59×
18AutoZoneCars & Mobility1.57×
19United Parcel ServiceBusiness & Career1.56×
20RadioTechnology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hearing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hearing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.97×
Family OrientationCONSERVATISM1.54×
Career OrientationPOWER1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hearing audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.64×
ExtroversionTHRILL0.71×
Design AffinityPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hearing have in United States?

Hearing has an estimated audience of 5,543,717 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hearing fans?

43.5% of Hearing fans are female, 56.5% are male, with an average age of 45.9 years.

03

Which brands do Hearing fans like most?

Hearing fans show strongest brand affinity for Genetics (1.92×), AutoZone (1.57×), and Web server (3.24×) over the country average.

04

Where do Hearing fans live in United States?

Hearing fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Hearing fans also like?

Beyond Hearing itself, the audience over-indexes on AutoZone (1.57×), Web server (3.24×), Sustainable energy (2.56×), and Renewable energy (2.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Hearing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hearing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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