Rascasse Audience Intelligence

Hillary Clinton Audience in Germany

A data profile of the people who buy, follow and care about Hillary Clinton in Germany — modelled from more than twelve digital signal sources. Hillary Clinton has an estimated audience of 459,169 people in Germany.

#78among Politician in Germany#2450among Person in Germany#605in Politics & Society

The average Hillary Clinton fan in Germany is 33.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Activism, True Detective, Google Flights, with strongest over-indexing on Activism (6.7× the country average).

Demographically, the Hillary Clinton audience skews balanced with an average age of 33.9, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hillary Clinton fan in Germany is balanced, around 33.9 years old, with strong Community Orientation tendencies and a notable affinity for Activism.

Category: Politics & Society · Type: Person · Subtype: Politician

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hillary Clinton profile in Germany.

Audience size
459K
in Germany
Gender
49.1%♀
50.9% male
Age
33.9
average years
Country rank
#12572
Person in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hillary Clinton fans

49.1% are female, 50.9% are male, average age 33.9.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Hillary Clinton audience in Germany
MetricValue
Female49.1%
Male50.9%
Average age33.9
Estimated audience size459,169
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Hillary Clinton audience in Germany
Age bracketShare%
16-1934%
20-2920%
30-3918%
40-4916%
50+11%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Hillary Clinton audience comes from Germany.

Worldwide audience distribution share by country for Hillary Clinton
CountryShare
United States45.7%
Germany5.0%
Canada4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hillary Clinton audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hillary Clinton fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.19×
02Baden-Württemberg~70K1.10×
03Bayern~80K1.09×
04Hessen~40K1.09×
05Nordrhein-Westfalen~100K1.08×
06Schleswig-Holstein~20K1.08×
07Rheinland-Pfalz~20K1.07×
08Hamburg~10K1.07×
09Bremen~4K1.05×
10Niedersachsen~40K1.01×
11Saarland~5K0.95×
12Sachsen~20K0.89×
13Brandenburg~10K0.88×
14Mecklenburg-Vorpommern~7K0.84×
15Thüringen~10K0.83×
16Sachsen-Anhalt~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Hillary Clinton, Germany
0.82×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hillary Clinton audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hillary Clinton audience
#·InterestCategoryAffinity×
01Frank-Walter SteinmeierPolitics & Society10.84×
02Water filterFood & Beverages10.07×
03True crimeMovies & TV9.26×
04Sebastian FitzekLiterature8.12×
05VotingPolitics & Society7.45×
06ActivismPolitics & Society6.70×
07True DetectiveMovies & TV6.09×
08ABBAMusic & Radio5.53×
09Google FlightsTravel & Leisure5.25×
10PhilanthropyArts & Culture5.19×
11Der TagesspiegelNews4.12×
12FundraisingBusiness & Career3.80×
13HugendubelShopping3.11×
14Online newspaperNews2.60×
15VacationsTravel & Leisure2.27×
16NatureHome & Garden2.23×
17TagesschauMovies & TV2.03×
18CommerzbankBusiness & Career1.98×
19FamilyKids & Family1.92×
20Deutsche BahnCars & Mobility1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hillary Clinton audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hillary Clinton audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.40×
Early Adopter MentalityPOWER2.32×
Career OrientationPOWER1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hillary Clinton audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.64×
Luxury OrientationPREMIUM0.75×
CreativityOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hillary Clinton have in Germany?

Hillary Clinton has an estimated audience of 459,169 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hillary Clinton fans?

49.1% of Hillary Clinton fans are female, 50.9% are male, with an average age of 33.9 years.

03

Which brands do Hillary Clinton fans like most?

Hillary Clinton fans show strongest brand affinity for Activism (6.7×), True Detective (6.09×), and Google Flights (5.25×) over the country average.

04

Where do Hillary Clinton fans live in Germany?

Hillary Clinton fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Hillary Clinton fans also like?

Beyond Hillary Clinton itself, the audience over-indexes on True Detective (6.09×), Google Flights (5.25×), Frank-Walter Steinmeier (10.84×), and Der Tagesspiegel (4.12×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politician audiences in Germany

See Hillary Clinton audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hillary Clinton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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