Home Deluxe Audience in Germany
Home Deluxe has an estimated audience of 150,281 people in Germany. 56.5% are female, 43.5% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Goop, Inductive charging, Gil Ofarim, Goosebumps (film), Progressive rock.
The average Home Deluxe fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Goop, Inductive charging, Gil Ofarim, with strongest over-indexing on Goop (11.58× the country average). Demographically, the Home Deluxe audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: POI · Subtype: Stadium
Demographics of Home Deluxe fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 39.8 |
| Estimated audience size | 150,281 |
Audience persona
The typical Home Deluxe fan in Germany is more female, around 39.8 years old, with strong Sustainability tendencies and a notable affinity for Goop.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 145,011 | 2.03× |
| Bayern | 46,911 | 0.89× |
| Niedersachsen | 46,185 | 1.46× |
| Baden-Württemberg | 39,786 | 0.89× |
| Hessen | 24,358 | 0.98× |
| Rheinland-Pfalz | 17,337 | 1.06× |
| Sachsen | 11,920 | 0.74× |
| Schleswig-Holstein | 11,428 | 0.97× |
| Brandenburg | 10,003 | 0.99× |
| Berlin | 9,570 | 0.66× |
| Sachsen-Anhalt | 8,200 | 0.97× |
| Thüringen | 6,869 | 0.83× |
| Hamburg | 6,100 | 0.83× |
| Mecklenburg-Vorpommern | 5,521 | 0.89× |
| Saarland | 4,541 | 1.13× |
| Bremen | 1,941 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 11.58× | Internet & Social Media |
| Inductive charging | 11.03× | Home & Garden |
| Gil Ofarim | 1.68× | Music & Radio |
| Goosebumps (film) | 10.44× | Movies & TV |
| Progressive rock | 1.57× | Music & Radio |
| Stradivarius | 1.54× | Shopping |
| Goof | 9.64× | Movies & TV |
| Škoda Kodiaq | 1.65× | Cars & Mobility |
| Cachorro | 2.45× | Pets & Animals |
| Natural rubber | 1.54× | Cars & Mobility |
| Home Delivery | 1.71× | Food & Beverages |
| Corfu (regional unit) | 1.88× | Travel & Leisure |
| Bank account | 1.69× | Business & Career |
| Gordita | 12.78× | Food & Beverages |
| Emil Bulls | 8.06× | Music & Radio |
| Figure painting (hobby) | 2.02× | Arts & Culture |
| Haitian Vodou | 1.54× | Politics & Society |
| Tracey Emin | 4.66× | Arts & Culture |
| Ipekyol | 1.81× | Shopping |
| The Hunt (2012 film) | 1.91× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.05 |
| Design Affinity | PREMIUM | 1.81 |
| DIY Mentality | THRILL | 1.73 |
| LGBTQ+ Identity | OPEN | 1.53 |
| Creativity | OPEN | 1.48 |
| Sports Activity | POWER | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 56.7% |
| Austria | 6.8% |
| France | 5.8% |
See Home Deluxe audiences in other countries
More Stadium audiences in Germany
- Deutsche Bank Park (2,442,166)
- Merkur Spiel-Arena (1,803,206)
- Veltins-Arena (1,338,107)
- RheinEnergieStadion (1,083,774)
- Volksparkstadion (1,069,040)
Frequently asked questions
How many fans does Home Deluxe have in Germany?
Home Deluxe has an estimated audience of 150,281 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Home Deluxe fans?
56.5% of Home Deluxe fans are female, 43.5% are male, with an average age of 39.8 years.
Which brands do Home Deluxe fans like most?
Home Deluxe fans show strongest brand affinity for Goop (11.58×), Inductive charging (11.03×), and Gil Ofarim (1.68×) over the country average.
Where do Home Deluxe fans live in Germany?
Home Deluxe fans in Germany are most concentrated in Nordrhein-Westfalen (reach 145,011), Bayern (reach 46,911), and Niedersachsen (reach 46,185). These three regions account for the largest share of the active audience.
What other brands do Home Deluxe fans also like?
Beyond Home Deluxe itself, the audience over-indexes on Inductive charging (11.03×), Gil Ofarim (1.68×), Goosebumps (film) (10.44×), and Progressive rock (1.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Home Deluxe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.