Rascasse Audience Intelligence

Home Deluxe Audience in Germany

A data profile of the people who buy, follow and care about Home Deluxe in Germany — modelled from more than twelve digital signal sources. Home Deluxe has an estimated audience of 313,482 people in Germany.

#18among Stadium in Germany#1571among POI in Germany#1325in Sports

The average Home Deluxe fan in Germany is 38.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Ornamental plant, IKEA, Kitchen, with strongest over-indexing on Ornamental plant (4.95× the country average).

Demographically, the Home Deluxe audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Home Deluxe fan in Germany is balanced, around 38.0 years old, with strong Design Affinity tendencies and a notable affinity for Ornamental plant.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home Deluxe profile in Germany.

Audience size
313K
in Germany
Gender
52.6%♀
47.4% male
Age
38.0
average years
Country rank
#16766
POI in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home Deluxe fans

52.6% are female, 47.4% are male, average age 38.0.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Home Deluxe audience in Germany
MetricValue
Female52.6%
Male47.4%
Average age38.0
Estimated audience size313,482
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Home Deluxe audience in Germany
Age bracketShare%
16-1922%
20-2920%
30-3921%
40-4922%
50+16%
Fig. 04

Worldwide distribution

72.8%

of the worldwide Home Deluxe audience comes from Germany.

Worldwide audience distribution share by country for Home Deluxe
CountryShare
Germany72.8%
Austria5.4%
France3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home Deluxe audience in Germany is strongest.

Fig. 05

Top regions by affinity

Home Deluxe fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K2.03×
02Niedersachsen~40K1.51×
03Saarland~4K1.17×
04Rheinland-Pfalz~20K1.06×
05Brandenburg~9K1.00×
06Sachsen-Anhalt~8K0.98×
07Schleswig-Holstein~10K0.97×
08Hessen~20K0.93×
09Mecklenburg-Vorpommern~5K0.92×
10Baden-Württemberg~40K0.86×
11Thüringen~7K0.86×
12Bayern~40K0.85×
13Bremen~2K0.83×
14Hamburg~6K0.81×
15Sachsen~10K0.73×
16Berlin~9K0.63×
Fig. 06

Affinity by region

Affinity by region — Home Deluxe, Germany
0.63×1.00×2.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Home Deluxe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Home Deluxe audience
#·InterestCategoryAffinity×
01Love ActuallyMovies & TV5.07×
02Ornamental plantHome & Garden4.95×
03Dua LipaMusic & Radio4.56×
04MattressHome & Garden4.07×
05Ethical consumerismShopping3.39×
06PillowHome & Garden3.08×
07HouseplantHome & Garden3.07×
08Starter homeHome & Garden2.97×
09KitchenwareHome & Garden2.95×
10Real propertyHome & Garden2.95×
11Home AppliancesHome & Garden2.53×
12KitchenHome & Garden2.41×
13IKEAHome & Garden2.25×
14EtsyFashion & Accessoires2.23×
15VacationsTravel & Leisure2.08×
16NatureHome & Garden1.82×
17Do it yourself (DIY)Home & Garden1.75×
18FamilyKids & Family1.70×
19Home improvementHome & Garden1.64×
20TagesschauMovies & TV1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Home Deluxe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Home Deluxe audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.07×
SustainabilityBALANCE2.05×
Quality AwarenessPREMIUM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Home Deluxe audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.97×
TraditionCONSERVATISM1.01×
PatriotismCONSERVATISM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Home Deluxe have in Germany?

Home Deluxe has an estimated audience of 313,482 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Home Deluxe fans?

52.6% of Home Deluxe fans are female, 47.4% are male, with an average age of 38.0 years.

03

Which brands do Home Deluxe fans like most?

Home Deluxe fans show strongest brand affinity for Ornamental plant (4.95×), IKEA (2.25×), and Kitchen (2.41×) over the country average.

04

Where do Home Deluxe fans live in Germany?

Home Deluxe fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Niedersachsen (reach ~40K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Home Deluxe fans also like?

Beyond Home Deluxe itself, the audience over-indexes on IKEA (2.25×), Kitchen (2.41×), Family (1.7×), and Mattress (4.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Stadium audiences in Germany

See Home Deluxe audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Home Deluxe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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