hr-iNFO Audience in Germany
hr-iNFO has an estimated audience of 287,287 people in Germany. 49.1% are female, 50.9% are male, average age 42.1. Top regions: Rheinland-Pfalz, Nordrhein-Westfalen, Bayern. Top brand affinities: Stradivarius, Progressive rock, Snow White (Fables), Home Delivery, Emperor Entertainment Group.
The average hr-iNFO fan in Germany is 42.1 years old, balanced, and lives primarily in Rheinland-Pfalz. The audience is concentrated in Rheinland-Pfalz, Nordrhein-Westfalen, Bayern. Top brand affinities include Stradivarius, Progressive rock, Snow White (Fables), with strongest over-indexing on Stradivarius (1.85× the country average). Demographically, the hr-iNFO audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Sports Activity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of hr-iNFO fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 42.1 |
| Estimated audience size | 287,287 |
Audience persona
The typical hr-iNFO fan in Germany is balanced, around 42.1 years old, with strong Sports Activity tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Rheinland-Pfalz | 70,418 | 4.89× |
| Nordrhein-Westfalen | 59,047 | 0.94× |
| Bayern | 36,225 | 0.78× |
| Niedersachsen | 25,104 | 0.9× |
| Berlin | 11,656 | 0.91× |
| Thüringen | 6,890 | 0.94× |
| Sachsen | 6,294 | 0.45× |
| Saarland | 5,967 | 1.69× |
| Schleswig-Holstein | 5,044 | 0.49× |
| Hamburg | 4,726 | 0.73× |
| Brandenburg | 3,101 | 0.35× |
| Mecklenburg-Vorpommern | 2,295 | 0.42× |
| Sachsen-Anhalt | 1,740 | 0.23× |
| Bremen | 689 | 0.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.85× | Shopping |
| Progressive rock | 1.52× | Music & Radio |
| Snow White (Fables) | 1.56× | Literature |
| Home Delivery | 1.51× | Food & Beverages |
| Emperor Entertainment Group | 2.04× | Business & Career |
| Preacher (comics) | 3.19× | Literature |
| Esra Erol | 2.55× | Movies & TV |
| Information sensitivity | 2.25× | Technology & Electronics |
| Zagreb | 1.63× | Travel & Leisure |
| Chalkidiki | 1.67× | Travel & Leisure |
| The Equalizer | 1.9× | Movies & TV |
| Keeper (password manager) | 1.54× | Technology & Electronics |
| Jaguar F-Pace | 2.24× | Cars & Mobility |
| Carrie (novel) | 1.99× | Literature |
| Gender-neutral language | 1.88× | Politics & Society |
| Competitive dance | 1.87× | Sports |
| Phil Campbell (musician) | 1.72× | Music & Radio |
| Theocracy | 3.33× | Music & Radio |
| Huck (magazine) | 3.13× | Internet & Social Media |
| Volvo V60 | 1.52× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.05 |
| Indulgence | JOY | 1.02 |
| Pet Ownership | JOY | 1.02 |
| Patriotism | CONSERVATISM | 0.98 |
| Career Orientation | POWER | 0.97 |
| Community Orientation | OPEN | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 92.9% |
| India | 1.5% |
| United States | 0.8% |
See hr-iNFO audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does hr-iNFO have in Germany?
hr-iNFO has an estimated audience of 287,287 people in Germany, concentrated in Rheinland-Pfalz and Nordrhein-Westfalen.
What is the gender split and age of hr-iNFO fans?
49.1% of hr-iNFO fans are female, 50.9% are male, with an average age of 42.1 years.
Which brands do hr-iNFO fans like most?
hr-iNFO fans show strongest brand affinity for Stradivarius (1.85×), Progressive rock (1.52×), and Snow White (Fables) (1.56×) over the country average.
Where do hr-iNFO fans live in Germany?
hr-iNFO fans in Germany are most concentrated in Rheinland-Pfalz (reach 70,418), Nordrhein-Westfalen (reach 59,047), and Bayern (reach 36,225). These three regions account for the largest share of the active audience.
What other brands do hr-iNFO fans also like?
Beyond hr-iNFO itself, the audience over-indexes on Progressive rock (1.52×), Snow White (Fables) (1.56×), Home Delivery (1.51×), and Emperor Entertainment Group (2.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for hr-iNFO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.