hr-iNFO Audience in Germany
A data profile of the people who buy, follow and care about hr-iNFO in Germany — modelled from more than twelve digital signal sources. hr-iNFO has an estimated audience of 314,870 people in Germany.
The average hr-iNFO fan in Germany is 43.3 years old, balanced, and lives primarily in Hessen.
The audience is concentrated in Hessen, Rheinland-Pfalz, Nordrhein-Westfalen.
Top brand affinities include Tagesschau, Nature, Family, with strongest over-indexing on Tagesschau (1.93× the country average).
Demographically, the hr-iNFO audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical hr-iNFO fan in Germany is balanced, around 43.3 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.
At a glance
The key figures that characterise the hr-iNFO profile in Germany.
Search interest · 12-month trend
Demographics of hr-iNFO fans
50.4% are female, 49.6% are male, average age 43.3.
Gender split
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 43.3 |
| Estimated audience size | 314,870 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 28% | |
| 50+ | 26% |
Worldwide distribution
of the worldwide hr-iNFO audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 92.8% |
| India | 1.7% |
| United States | 0.8% |
Geography
Where the hr-iNFO audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~200K | 11.67× | |
| 02 | Rheinland-Pfalz | ~70K | 4.55× | |
| 03 | Saarland | ~5K | 1.39× | |
| 04 | Thüringen | ~8K | 0.98× | |
| 05 | Nordrhein-Westfalen | ~60K | 0.92× | |
| 06 | Bremen | ~2K | 0.92× | |
| 07 | Niedersachsen | ~30K | 0.91× | |
| 08 | Berlin | ~10K | 0.90× | |
| 09 | Sachsen-Anhalt | ~7K | 0.84× | |
| 10 | Hamburg | ~6K | 0.84× | |
| 11 | Mecklenburg-Vorpommern | ~5K | 0.84× | |
| 12 | Bayern | ~40K | 0.80× | |
| 13 | Brandenburg | ~7K | 0.78× | |
| 14 | Schleswig-Holstein | ~8K | 0.76× | |
| 15 | Sachsen | ~10K | 0.70× | |
| 16 | Baden-Württemberg | ~20K | 0.42× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the hr-iNFO audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Telegram | Internet & Social Media | 2.61× | ||
| 02 | Volunteering | Politics & Society | 2.40× | ||
| 03 | Satire | Literature | 2.23× | ||
| 04 | Political science | Business & Career | 2.14× | ||
| 05 | Western Union | Business & Career | 2.05× | ||
| 06 | Transfermarkt | Sports | 2.00× | ||
| 07 | Tagesschau | Movies & TV | 1.93× | ||
| 08 | Nature | Home & Garden | 1.85× | ||
| 09 | French Bulldog | Pets & Animals | 1.82× | ||
| 10 | Wetter.com | Home & Garden | 1.78× | ||
| 11 | Focus | News | 1.74× | ||
| 12 | Radio | Technology & Electronics | 1.71× | ||
| 13 | Chihuahua (dog) | Pets & Animals | 1.71× | ||
| 14 | Roland Kaiser | Music & Radio | 1.66× | ||
| 15 | Vacations | Travel & Leisure | 1.63× | ||
| 16 | Müller (company) | Food & Beverages | 1.62× | ||
| 17 | Breaking news | Movies & TV | 1.56× | ||
| 18 | Family | Kids & Family | 1.53× | ||
| 19 | Düsseldorf | Travel & Leisure | 1.51× | ||
| 20 | Solar energy | Home & Garden | 1.51× |
Personality of the hr-iNFO audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.37× | |
| Patriotism | CONSERVATISM | 1.36× | |
| Spirituality | BALANCE | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.75× | |
| Design Affinity | PREMIUM | 0.75× | |
| Sports Activity | POWER | 0.79× |
Frequently asked questions
How many fans does hr-iNFO have in Germany?
hr-iNFO has an estimated audience of 314,870 people in Germany, concentrated in Hessen and Rheinland-Pfalz.
What is the gender split and age of hr-iNFO fans?
50.4% of hr-iNFO fans are female, 49.6% are male, with an average age of 43.3 years.
Which brands do hr-iNFO fans like most?
hr-iNFO fans show strongest brand affinity for Tagesschau (1.93×), Nature (1.85×), and Family (1.53×) over the country average.
Where do hr-iNFO fans live in Germany?
hr-iNFO fans in Germany are most concentrated in Hessen (reach ~200K), Rheinland-Pfalz (reach ~70K), and Nordrhein-Westfalen (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do hr-iNFO fans also like?
Beyond hr-iNFO itself, the audience over-indexes on Nature (1.85×), Family (1.53×), Transfermarkt (2×), and Müller (company) (1.62×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See hr-iNFO audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for hr-iNFO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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