Hula hoop Audience in Germany
Hula hoop has an estimated audience of 230,338 people in Germany. 71.2% are female, 28.8% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Light-emitting diode, Natural World, Circus, Pike Place Market, Bauhaus.
The average Hula hoop fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Light-emitting diode, Natural World, Circus, with strongest over-indexing on Light-emitting diode (7.73× the country average). Demographically, the Hula hoop audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Creativity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Hula hoop fans
| Metric | Value |
|---|---|
| Female | 71.2% |
| Male | 28.8% |
| Average age | 39.7 |
| Estimated audience size | 230,338 |
Audience persona
The typical Hula hoop fan in Germany is more female, around 39.7 years old, with strong Creativity tendencies and a notable affinity for Light-emitting diode.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 50,647 | 1× |
| Bayern | 36,513 | 0.99× |
| Baden-Württemberg | 31,385 | 1× |
| Niedersachsen | 24,691 | 1.1× |
| Sachsen | 14,444 | 1.28× |
| Hessen | 14,108 | 0.8× |
| Rheinland-Pfalz | 10,624 | 0.92× |
| Brandenburg | 8,105 | 1.13× |
| Schleswig-Holstein | 7,955 | 0.96× |
| Berlin | 7,779 | 0.76× |
| Sachsen-Anhalt | 7,215 | 1.21× |
| Thüringen | 6,983 | 1.19× |
| Mecklenburg-Vorpommern | 5,361 | 1.22× |
| Hamburg | 4,152 | 0.8× |
| Saarland | 2,483 | 0.88× |
| Bremen | 1,496 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Light-emitting diode | 7.73× | Technology & Electronics |
| Natural World | 3.24× | Fashion & Accessoires |
| Circus | 11.04× | Kids & Family |
| Pike Place Market | 21.04× | Travel & Leisure |
| Bauhaus | 1.6× | Shopping |
| Rossmann | 1.66× | Shopping |
| 100 metres | 5.28× | Sports |
| QVC | 1.98× | Movies & TV |
| Long hair | 2.75× | Beauty & Wellness |
| ZDF-Fernsehgarten | 3.71× | Movies & TV |
| Sprint (running) | 2.94× | Sports |
| Let's Dance (German TV series) | 1.73× | Movies & TV |
| Ernsting's family | 2.04× | Shopping |
| Hula | 14.77× | Music & Radio |
| Hairstyle | 1.56× | Beauty & Wellness |
| Tchibo | 1.55× | Shopping |
| Lingerie | 1.65× | Fashion & Accessoires |
| Schlager music | 1.51× | Music & Radio |
| Wellness (alternative medicine) | 1.54× | Health |
| Gute Zeiten, schlechte Zeiten | 1.51× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.4 |
| Pet Ownership | JOY | 1.35 |
| Sports Activity | POWER | 1.33 |
| Family Orientation | CONSERVATISM | 1.33 |
| Price Sensitivity | PREMIUM | 1.29 |
| Healthy Lifestyle | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.5% |
| United Kingdom | 9.8% |
| India | 4.3% |
See Hula hoop audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Hula hoop have in Germany?
Hula hoop has an estimated audience of 230,338 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hula hoop fans?
71.2% of Hula hoop fans are female, 28.8% are male, with an average age of 39.7 years.
Which brands do Hula hoop fans like most?
Hula hoop fans show strongest brand affinity for Light-emitting diode (7.73×), Natural World (3.24×), and Circus (11.04×) over the country average.
Where do Hula hoop fans live in Germany?
Hula hoop fans in Germany are most concentrated in Nordrhein-Westfalen (reach 50,647), Bayern (reach 36,513), and Baden-Württemberg (reach 31,385). These three regions account for the largest share of the active audience.
What other brands do Hula hoop fans also like?
Beyond Hula hoop itself, the audience over-indexes on Natural World (3.24×), Circus (11.04×), Pike Place Market (21.04×), and Bauhaus (1.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hula hoop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.