Ilse Aigner Audience in Germany
A data profile of the people who buy, follow and care about Ilse Aigner in Germany — modelled from more than twelve digital signal sources. Ilse Aigner has an estimated audience of 707,283 people in Germany.
The average Ilse Aigner fan in Germany is 49.0 years old, more male, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include SunExpress, Junge Freiheit, Annegret Kramp-Karrenbauer, with strongest over-indexing on SunExpress (6.46× the country average).
Demographically, the Ilse Aigner audience skews more male with an average age of 49.0, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Ilse Aigner fan in Germany is more male, around 49.0 years old, with strong Patriotism tendencies and a notable affinity for SunExpress.
At a glance
The key figures that characterise the Ilse Aigner profile in Germany.
Search interest · 12-month trend
Demographics of Ilse Aigner fans
28.1% are female, 71.9% are male, average age 49.0.
Gender split
| Metric | Value |
|---|---|
| Female | 28.1% |
| Male | 71.9% |
| Average age | 49.0 |
| Estimated audience size | 707,283 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 8% | |
| 30-39 | 16% | |
| 40-49 | 30% | |
| 50+ | 42% |
Worldwide distribution
of the worldwide Ilse Aigner audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 95.2% |
| Austria | 2.1% |
| Switzerland | 0.8% |
Geography
Where the Ilse Aigner audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~400K | 4.47× | |
| 02 | Baden-Württemberg | ~80K | 1.05× | |
| 03 | Saarland | ~6K | 0.94× | |
| 04 | Hessen | ~40K | 0.93× | |
| 05 | Berlin | ~20K | 0.92× | |
| 06 | Thüringen | ~10K | 0.89× | |
| 07 | Rheinland-Pfalz | ~20K | 0.87× | |
| 08 | Schleswig-Holstein | ~20K | 0.83× | |
| 09 | Niedersachsen | ~40K | 0.82× | |
| 10 | Nordrhein-Westfalen | ~90K | 0.80× | |
| 11 | Hamburg | ~9K | 0.76× | |
| 12 | Bremen | ~3K | 0.76× | |
| 13 | Sachsen | ~20K | 0.74× | |
| 14 | Sachsen-Anhalt | ~9K | 0.66× | |
| 15 | Brandenburg | ~10K | 0.65× | |
| 16 | Mecklenburg-Vorpommern | ~7K | 0.65× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Ilse Aigner audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Annegret Kramp-Karrenbauer | Politics & Society | 29.48× | ||
| 02 | Zach Galifianakis | Movies & TV | 20.00× | ||
| 03 | Giotto | Food & Beverages | 17.47× | ||
| 04 | Frank-Walter Steinmeier | Politics & Society | 12.30× | ||
| 05 | Whirlpool Corporation | Home & Garden | 10.33× | ||
| 06 | Felix Neureuther | Sports | 9.18× | ||
| 07 | Junge Freiheit | News | 7.05× | ||
| 08 | SunExpress | Travel & Leisure | 6.46× | ||
| 09 | Der Tagesspiegel | News | 4.87× | ||
| 10 | Targobank | Business & Career | 4.26× | ||
| 11 | Lindsey Vonn | Sports | 3.50× | ||
| 12 | Thomas Müller | Sports | 3.39× | ||
| 13 | Sport Bild | Sports | 3.35× | ||
| 14 | Manuel Neuer | Sports | 2.99× | ||
| 15 | Transfermarkt | Sports | 2.90× | ||
| 16 | VfB Stuttgart | Sports | 2.46× | ||
| 17 | Nature | Home & Garden | 2.28× | ||
| 18 | Tagesschau | Movies & TV | 2.01× | ||
| 19 | Family | Kids & Family | 1.79× | ||
| 20 | FC Bayern Munich | Sports | 1.62× |
Personality of the Ilse Aigner audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.79× | |
| Tradition | CONSERVATISM | 1.70× | |
| Community Orientation | OPEN | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.64× | |
| Creativity | OPEN | 0.79× | |
| Extroversion | THRILL | 0.80× |
Frequently asked questions
How many fans does Ilse Aigner have in Germany?
Ilse Aigner has an estimated audience of 707,283 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Ilse Aigner fans?
28.1% of Ilse Aigner fans are female, 71.9% are male, with an average age of 49.0 years.
Which brands do Ilse Aigner fans like most?
Ilse Aigner fans show strongest brand affinity for SunExpress (6.46×), Junge Freiheit (7.05×), and Annegret Kramp-Karrenbauer (29.48×) over the country average.
Where do Ilse Aigner fans live in Germany?
Ilse Aigner fans in Germany are most concentrated in Bayern (reach ~400K), Nordrhein-Westfalen (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.
What other brands do Ilse Aigner fans also like?
Beyond Ilse Aigner itself, the audience over-indexes on Junge Freiheit (7.05×), Annegret Kramp-Karrenbauer (29.48×), Felix Neureuther (9.18×), and Der Tagesspiegel (4.87×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Ilse Aigner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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