Influenza Audience in Germany
Influenza has an estimated audience of 296,602 people in Germany. 76.1% are female, 23.9% are male, average age 42.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Loincloth, Samanyolu Haber, Hückelhoven, The Human Centipede 2 (Full Sequence), Goes.
The average Influenza fan in Germany is 42.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Loincloth, Samanyolu Haber, Hückelhoven, with strongest over-indexing on Loincloth (16.13× the country average). Demographically, the Influenza audience skews more female with an average age of 42.8, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Influenza fans
| Metric | Value |
|---|---|
| Female | 76.1% |
| Male | 23.9% |
| Average age | 42.8 |
| Estimated audience size | 296,602 |
Audience persona
The typical Influenza fan in Germany is more female, around 42.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Loincloth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 79,247 | 1.22× |
| Bayern | 52,601 | 1.1× |
| Baden-Württemberg | 40,976 | 1.01× |
| Niedersachsen | 32,285 | 1.12× |
| Hessen | 24,211 | 1.07× |
| Rheinland-Pfalz | 18,270 | 1.23× |
| Sachsen | 15,274 | 1.05× |
| Berlin | 10,771 | 0.81× |
| Schleswig-Holstein | 10,165 | 0.95× |
| Brandenburg | 8,412 | 0.91× |
| Sachsen-Anhalt | 7,460 | 0.97× |
| Thüringen | 7,258 | 0.96× |
| Hamburg | 6,494 | 0.97× |
| Mecklenburg-Vorpommern | 4,647 | 0.82× |
| Saarland | 3,822 | 1.05× |
| Bremen | 1,880 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 16.13× | Fashion & Accessoires |
| Samanyolu Haber | 15.86× | Movies & TV |
| Hückelhoven | 16.19× | Travel & Leisure |
| The Human Centipede 2 (Full Sequence) | 14.5× | Movies & TV |
| Goes | 1.61× | Travel & Leisure |
| Brunello Cucinelli | 7.27× | Fashion & Accessoires |
| Home Delivery | 3.91× | Food & Beverages |
| Stradivarius | 1.91× | Shopping |
| South Asian cuisine | 7.57× | Food & Beverages |
| Pillow | 1.55× | Home & Garden |
| Mothercare | 2.02× | Kids & Family |
| Christmas Gift | 1.73× | Kids & Family |
| Jack White | 1.82× | Movies & TV |
| Time (magazine) | 1.76× | News |
| Škoda Kodiaq | 1.63× | Cars & Mobility |
| Clogging | 9.01× | Music & Radio |
| Fat-tailed sheep | 15.89× | Pets & Animals |
| Zagreb | 2.77× | Travel & Leisure |
| Grimma | 5.39× | Travel & Leisure |
| myDealZ | 1.86× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.84 |
| Pet Ownership | JOY | 1.72 |
| Healthy Lifestyle | BALANCE | 1.7 |
| Need for Security | CONSERVATISM | 1.6 |
| Tradition | CONSERVATISM | 1.42 |
| Family Orientation | CONSERVATISM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.9% |
| Malaysia | 3.9% |
| United Kingdom | 3.5% |
See Influenza audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Influenza have in Germany?
Influenza has an estimated audience of 296,602 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Influenza fans?
76.1% of Influenza fans are female, 23.9% are male, with an average age of 42.8 years.
Which brands do Influenza fans like most?
Influenza fans show strongest brand affinity for Loincloth (16.13×), Samanyolu Haber (15.86×), and Hückelhoven (16.19×) over the country average.
Where do Influenza fans live in Germany?
Influenza fans in Germany are most concentrated in Nordrhein-Westfalen (reach 79,247), Bayern (reach 52,601), and Baden-Württemberg (reach 40,976). These three regions account for the largest share of the active audience.
What other brands do Influenza fans also like?
Beyond Influenza itself, the audience over-indexes on Samanyolu Haber (15.86×), Hückelhoven (16.19×), The Human Centipede 2 (Full Sequence) (14.5×), and Goes (1.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Influenza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.