Rascasse Audience Intelligence

Influenza Audience in Germany

A data profile of the people who buy, follow and care about Influenza in Germany — modelled from more than twelve digital signal sources. Influenza has an estimated audience of 296,602 people in Germany.

#6186among Topic in Germany#501in Health

The average Influenza fan in Germany is 42.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Molecular biology, Hugendubel, Cough, with strongest over-indexing on Molecular biology (20× the country average).

Demographically, the Influenza audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Influenza fan in Germany is more female, around 42.8 years old, with strong Need for Security tendencies and a notable affinity for Molecular biology.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Influenza profile in Germany.

Audience size
297K
in Germany
Gender
76.1%♀
23.9% male
Age
42.8
average years
Country rank
#17488
Topic in Germany
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Influenza fans

76.1% are female, 23.9% are male, average age 42.8.

Fig. 02

Gender split

76.1%
Female
23.9%
Male
Demographic split for Influenza audience in Germany
MetricValue
Female76.1%
Male23.9%
Average age42.8
Estimated audience size296,602
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Influenza audience in Germany
Age bracketShare%
16-1914%
20-2915%
30-3919%
40-4925%
50+28%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Influenza audience comes from Germany.

Worldwide audience distribution share by country for Influenza
CountryShare
United States27.7%
Malaysia3.8%
United Kingdom3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Influenza audience in Germany is strongest.

Fig. 05

Top regions by affinity

Influenza fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~20K1.17×
02Nordrhein-Westfalen~70K1.14×
03Saarland~4K1.10×
04Sachsen~20K1.09×
05Niedersachsen~30K1.08×
06Schleswig-Holstein~10K1.03×
07Thüringen~8K1.03×
08Bayern~50K1.02×
09Sachsen-Anhalt~8K1.02×
10Hessen~20K0.99×
11Baden-Württemberg~40K0.98×
12Brandenburg~9K0.97×
13Mecklenburg-Vorpommern~6K0.97×
14Hamburg~6K0.93×
15Berlin~10K0.80×
16Bremen~2K0.75×
Fig. 06

Affinity by region

Affinity by region — Influenza, Germany
0.75×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Influenza audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Influenza audience
#·InterestCategoryAffinity×
01CoughHealth29.42×
02Molecular biologyHealth20.00×
03GattacaMovies & TV20.00×
04Soylent GreenMovies & TV20.00×
05New AmsterdamMovies & TV12.45×
06Christoph WaltzMovies & TV8.22×
07Novo NordiskHealth8.16×
08Diabetes mellitus awarenessHealth5.70×
09HugendubelShopping5.08×
10Preventive healthcareHealth4.97×
11Political scienceBusiness & Career4.20×
12Markus LanzMovies & TV3.99×
13Wetter.comHome & Garden3.68×
14FocusNews3.02×
15TagesschauMovies & TV2.62×
16Breaking newsMovies & TV2.47×
17NatureHome & Garden2.39×
18PoliticsPolitics & Society2.29×
19FamilyKids & Family1.99×
20Netto Marken-DiscountShopping1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Influenza audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Influenza audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.96×
SpiritualityBALANCE1.64×
Healthy LifestyleBALANCE1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Influenza audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.63×
Risk AppetiteTHRILL0.79×
ExtroversionTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Influenza have in Germany?

Influenza has an estimated audience of 296,602 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Influenza fans?

76.1% of Influenza fans are female, 23.9% are male, with an average age of 42.8 years.

03

Which brands do Influenza fans like most?

Influenza fans show strongest brand affinity for Molecular biology (20×), Hugendubel (5.08×), and Cough (29.42×) over the country average.

04

Where do Influenza fans live in Germany?

Influenza fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Influenza fans also like?

Beyond Influenza itself, the audience over-indexes on Hugendubel (5.08×), Cough (29.42×), Tagesschau (2.62×), and Novo Nordisk (8.16×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Influenza audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Influenza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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