Influenza Audience in United States

Influenza has an estimated audience of 7,760,532 people in United States. 70.7% are female, 29.3% are male, average age 44.1. Top regions: California, Texas, Florida. Top brand affinities: Paleolithic diet, Fox News Channel, Dollar General, Dentistry, Retirement.

The average Influenza fan in United States is 44.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Paleolithic diet, Fox News Channel, Dollar General, with strongest over-indexing on Paleolithic diet (5.63× the country average). Demographically, the Influenza audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Influenza fans

Demographic split for Influenza audience in United States
MetricValue
Female70.7%
Male29.3%
Average age44.1
Estimated audience size7,760,532

Audience persona

The typical Influenza fan in United States is more female, around 44.1 years old, with strong Family Orientation tendencies and a notable affinity for Paleolithic diet.

Top regions in United States

Top regions ranked by reach for Influenza in United States
RegionReachAffinity
California1,282,5541.5×
Texas655,3930.98×
Florida527,7271×
New York396,4340.91×
Illinois310,1841.2×
Michigan275,5571.36×
Ohio228,8700.96×
Pennsylvania216,3460.83×
Georgia213,9640.89×
Minnesota189,5161.7×
Virginia186,8020.99×
Washington183,9511.18×
North Carolina183,9170.79×
New Jersey173,6150.88×
Wisconsin167,7251.44×
Indiana149,1161.05×
Arizona140,9190.89×
Massachusetts130,9200.86×
Missouri119,5440.96×
Maryland117,6010.88×
Tennessee117,2050.75×
Oregon101,8521.14×
Iowa99,7801.56×
Colorado98,6520.81×
South Carolina82,8530.71×
Nevada80,1201.07×
Utah79,4801.14×
Louisiana76,5180.76×
Kentucky73,7340.76×
Kansas71,0521.16×
Alabama68,1700.63×
Oklahoma67,4370.78×
Connecticut61,8540.79×
Nebraska58,1431.49×
Mississippi49,4910.77×
Arkansas46,1540.72×
Idaho43,0241.11×
Hawaii37,2581.12×
South Dakota33,7111.88×
New Mexico33,1420.85×
North Dakota27,5451.73×
West Virginia27,0690.75×
Maine26,7750.96×
Montana22,3481.04×
New Hampshire21,8250.71×
Washington, District of Columbia17,8460.77×
Rhode Island17,5530.71×
Delaware15,4090.72×
Alaska13,5420.82×
Wyoming9,8620.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Influenza audience
BrandAffinityCategory
Paleolithic diet5.63×Health
Fox News Channel1.65×Movies & TV
Dollar General2.15×Shopping
Dentistry2.52×Business & Career
Retirement3.03×Business & Career
LinkedIn1.62×Internet & Social Media
Kroger1.96×Food & Beverages
Texas Roadhouse1.72×Food & Beverages
Cholesterol3.68×Food & Beverages
Walgreens1.65×Shopping
Dollar Tree1.67×Shopping
Arthritis awareness3.32×Health
Genetics1.93×Kids & Family
Retirement community3.14×Kids & Family
J. C. Penney2×Shopping
Hormone3.17×Health
Menards1.99×Home & Garden
Homeopathy9.96×Health
Wells Fargo1.52×Business & Career
The UPS Store1.79×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Influenza audience
TraitClusterScore
Family OrientationCONSERVATISM1.63
Need for SecurityCONSERVATISM1.31
Career OrientationPOWER1.23
Quality AwarenessPREMIUM1.19
Price SensitivityPREMIUM1.17
IndulgenceJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for Influenza
CountryShare
United States27.9%
Malaysia3.9%
United Kingdom3.5%

See Influenza audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Influenza have in United States?

Influenza has an estimated audience of 7,760,532 people in United States, concentrated in California and Texas.

What is the gender split and age of Influenza fans?

70.7% of Influenza fans are female, 29.3% are male, with an average age of 44.1 years.

Which brands do Influenza fans like most?

Influenza fans show strongest brand affinity for Paleolithic diet (5.63×), Fox News Channel (1.65×), and Dollar General (2.15×) over the country average.

Where do Influenza fans live in United States?

Influenza fans in United States are most concentrated in California (reach 1,282,554), Texas (reach 655,393), and Florida (reach 527,727). These three regions account for the largest share of the active audience.

What other brands do Influenza fans also like?

Beyond Influenza itself, the audience over-indexes on Fox News Channel (1.65×), Dollar General (2.15×), Dentistry (2.52×), and Retirement (3.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Influenza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.