Rascasse Audience Intelligence

Information technology management Audience in Germany

A data profile of the people who buy, follow and care about Information technology management in Germany — modelled from more than twelve digital signal sources. Information technology management has an estimated audience of 239,169 people in Germany.

#6862among Topic in Germany#760in Technology & Electronics

The average Information technology management fan in Germany is 32.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include GitHub, BMW i8, Computer security, with strongest over-indexing on GitHub (51.1× the country average).

Demographically, the Information technology management audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Information technology management fan in Germany is more male, around 32.7 years old, with strong Need for Security tendencies and a notable affinity for GitHub.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Information technology management profile in Germany.

Audience size
239K
in Germany
Gender
35.1%♀
64.9% male
Age
32.7
average years
Country rank
#20237
Topic in Germany
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Information technology management fans

35.1% are female, 64.9% are male, average age 32.7.

Fig. 02

Gender split

35.1%
Female
64.9%
Male
Demographic split for Information technology management audience in Germany
MetricValue
Female35.1%
Male64.9%
Average age32.7
Estimated audience size239,169
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Information technology management audience in Germany
Age bracketShare%
16-1940%
20-2921%
30-3914%
40-4912%
50+13%
Fig. 04

Worldwide distribution

8.4%

of the worldwide Information technology management audience comes from Germany.

Worldwide audience distribution share by country for Information technology management
CountryShare
United States16.5%
Brazil9.7%
Germany8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Information technology management audience in Germany is strongest.

Fig. 05

Top regions by affinity

Information technology management fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~20K1.19×
02Hamburg~6K1.15×
03Nordrhein-Westfalen~60K1.14×
04Saarland~3K1.10×
05Berlin~10K1.08×
06Bremen~2K1.04×
07Schleswig-Holstein~9K1.01×
08Bayern~40K0.99×
09Rheinland-Pfalz~10K0.97×
10Thüringen~6K0.97×
11Mecklenburg-Vorpommern~4K0.96×
12Baden-Württemberg~30K0.95×
13Sachsen-Anhalt~6K0.95×
14Sachsen~10K0.94×
15Brandenburg~7K0.93×
16Niedersachsen~20K0.91×
Fig. 06

Affinity by region

Affinity by region — Information technology management, Germany
0.91×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Information technology management audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Information technology management audience
#·InterestCategoryAffinity×
01BMW i8Cars & Mobility62.97×
02GitHubInternet & Social Media51.10×
03Data visualizationTechnology & Electronics41.68×
045GTechnology & Electronics34.56×
05Toyota PriusCars & Mobility29.32×
06Orange juiceFood & Beverages26.55×
07Cranberry juiceFood & Beverages25.96×
08BMW iCars & Mobility24.81×
09BMW i3Cars & Mobility20.48×
10MechatronicsBusiness & Career19.24×
11RoboticsTechnology & Electronics17.62×
12Computer securityBusiness & Career15.12×
13Information securityBusiness & Career14.57×
14Python (programming language)Technology & Electronics12.03×
15Google FlightsTravel & Leisure10.56×
16Greek cuisineFood & Beverages10.15×
17Spanish cuisineFood & Beverages9.78×
18PaybackShopping8.11×
19Plug-in hybridCars & Mobility6.20×
20Renewable energyBusiness & Career5.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Information technology management audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Information technology management audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM5.50×
Career OrientationPOWER2.39×
Early Adopter MentalityPOWER1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Information technology management audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.58×
Design AffinityPREMIUM0.78×
Quality AwarenessPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Information technology management have in Germany?

Information technology management has an estimated audience of 239,169 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Information technology management fans?

35.1% of Information technology management fans are female, 64.9% are male, with an average age of 32.7 years.

03

Which brands do Information technology management fans like most?

Information technology management fans show strongest brand affinity for GitHub (51.1×), BMW i8 (62.97×), and Computer security (15.12×) over the country average.

04

Where do Information technology management fans live in Germany?

Information technology management fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Information technology management fans also like?

Beyond Information technology management itself, the audience over-indexes on BMW i8 (62.97×), Computer security (15.12×), Data visualization (41.68×), and Google Flights (10.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Information technology management audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Information technology management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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