Rascasse Audience Intelligence

Information technology management Audience in United States

A data profile of the people who buy, follow and care about Information technology management in United States — modelled from more than twelve digital signal sources. Information technology management has an estimated audience of 471,475 people in United States.

#11647among Topic in United States#1040in Technology & Electronics

The average Information technology management fan in United States is 31.2 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Business software, International education, Videoconferencing, with strongest over-indexing on Business software (45.55× the country average).

Demographically, the Information technology management audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Information technology management fan in United States is more male, around 31.2 years old, with strong Need for Security tendencies and a notable affinity for Business software.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Information technology management profile in United States.

Audience size
471K
in United States
Gender
39.8%♀
60.2% male
Age
31.2
average years
Country rank
#37917
Topic in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Information technology management fans

39.8% are female, 60.2% are male, average age 31.2.

Fig. 02

Gender split

39.8%
Female
60.2%
Male
Demographic split for Information technology management audience in United States
MetricValue
Female39.8%
Male60.2%
Average age31.2
Estimated audience size471,475
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the Information technology management audience in United States
Age bracketShare%
16-1945%
20-2918%
30-3914%
40-4914%
50+9%
Fig. 04

Worldwide distribution

16.5%

of the worldwide Information technology management audience comes from United States.

Worldwide audience distribution share by country for Information technology management
CountryShare
United States16.5%
Brazil9.7%
Germany8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Information technology management audience in United States is strongest.

Fig. 05

Top regions by affinity

Information technology management fans by region: top regions in United States
#RegionReachAffinity×
01Texas~60K1.52×
02New York~30K1.24×
03Alaska~1K1.20×
04Georgia~20K1.14×
05Virginia~10K1.14×
06North Dakota~1K1.14×
07Tennessee~10K1.13×
08South Dakota~1K1.13×
09Vermont<1K1.13×
10Oregon~6K1.09×
11California~60K1.07×
12Montana~1K1.05×
13Mississippi~4K1.04×
14Maryland~8K1.03×
15Louisiana~6K1.02×
16New Hampshire~2K1.01×
17Rhode Island~2K1.01×
18Delaware~1K1.01×
19Florida~30K1.00×
20West Virginia~2K1.00×
21Hawaii~2K1.00×
22Washington, District of Columbia~1K1.00×
23Maine~2K0.99×
24Nevada~4K0.98×
25New Jersey~10K0.97×
26Idaho~2K0.97×
27Washington~9K0.96×
28South Carolina~7K0.96×
29New Mexico~2K0.96×
30Nebraska~2K0.95×
31Massachusetts~9K0.94×
32Oklahoma~5K0.94×
33Ohio~10K0.93×
34Minnesota~6K0.93×
35Arkansas~4K0.93×
36Illinois~10K0.92×
37Wisconsin~7K0.92×
38North Carolina~10K0.91×
39Missouri~7K0.91×
40Colorado~7K0.91×
41Utah~4K0.91×
42Indiana~8K0.90×
43Kentucky~5K0.90×
44Iowa~4K0.90×
45Kansas~3K0.90×
46Pennsylvania~10K0.87×
47Alabama~6K0.87×
48Connecticut~4K0.87×
49Arizona~8K0.84×
50Michigan~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Information technology management, United States
0.83×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Information technology management audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Information technology management audience
#·InterestCategoryAffinity×
01VideoconferencingTechnology & Electronics148.84×
02Cultural tourismTravel & Leisure46.69×
03Business softwareBusiness & Career45.55×
04International educationBusiness & Career43.66×
05Drone racingSports32.79×
06Microsoft PowerPointTechnology & Electronics26.00×
07Internet securityTechnology & Electronics23.13×
08BodrumTravel & Leisure16.85×
09Business intelligenceBusiness & Career15.11×
10Information securityBusiness & Career11.92×
11Amazon Web ServicesTechnology & Electronics11.57×
12Microsoft WordTechnology & Electronics9.89×
13Web serverTechnology & Electronics8.76×
14Computer securityBusiness & Career6.16×
15InnovationBusiness & Career5.77×
16Master of Business AdministrationBusiness & Career5.48×
17LinuxTechnology & Electronics4.02×
18Cloud computingTechnology & Electronics3.56×
19FedExBusiness & Career3.47×
20T-MobileTechnology & Electronics2.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Information technology management audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Information technology management audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM6.84×
Family OrientationCONSERVATISM2.47×
Community OrientationOPEN2.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Information technology management audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.73×
ExtroversionTHRILL0.84×
SustainabilityBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Information technology management have in United States?

Information technology management has an estimated audience of 471,475 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Information technology management fans?

39.8% of Information technology management fans are female, 60.2% are male, with an average age of 31.2 years.

03

Which brands do Information technology management fans like most?

Information technology management fans show strongest brand affinity for Business software (45.55×), International education (43.66×), and Videoconferencing (148.84×) over the country average.

04

Where do Information technology management fans live in United States?

Information technology management fans in United States are most concentrated in Texas (reach ~60K), California (reach ~60K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Information technology management fans also like?

Beyond Information technology management itself, the audience over-indexes on International education (43.66×), Videoconferencing (148.84×), Cultural tourism (46.69×), and Information security (11.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Information technology management audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Information technology management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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