Rascasse Audience Intelligence

Jonas Urbig Audience in Germany

A data profile of the people who buy, follow and care about Jonas Urbig in Germany — modelled from more than twelve digital signal sources. Jonas Urbig has an estimated audience of 949,394 people in Germany.

#175among Soccer in Germany#977among Person in Germany#547in Sports

The average Jonas Urbig fan in Germany is 35.1 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include FC Bayern Munich, Borussia Dortmund, Bundesliga, with strongest over-indexing on FC Bayern Munich (3.6× the country average).

Demographically, the Jonas Urbig audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Jonas Urbig fan in Germany is more male, around 35.1 years old, with strong Price Sensitivity tendencies and a notable affinity for FC Bayern Munich.

Category: Sports · Type: Person · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jonas Urbig profile in Germany.

Audience size
949K
in Germany
Gender
34.4%♀
65.6% male
Age
35.1
average years
Country rank
#6832
Person in Germany
Fig. 01

Search interest · 12-month trend

+50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jonas Urbig fans

34.4% are female, 65.6% are male, average age 35.1.

Fig. 02

Gender split

34.4%
Female
65.6%
Male
Demographic split for Jonas Urbig audience in Germany
MetricValue
Female34.4%
Male65.6%
Average age35.1
Estimated audience size949,394
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Jonas Urbig audience in Germany
Age bracketShare%
16-1931%
20-2921%
30-3918%
40-4917%
50+13%
Fig. 04

Worldwide distribution

59.3%

of the worldwide Jonas Urbig audience comes from Germany.

Worldwide audience distribution share by country for Jonas Urbig
CountryShare
Germany59.3%
Brazil11.3%
United States5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jonas Urbig audience in Germany is strongest.

Fig. 05

Top regions by affinity

Jonas Urbig fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~300K1.98×
02Baden-Württemberg~100K1.22×
03Rheinland-Pfalz~50K1.15×
04Nordrhein-Westfalen~200K1.11×
05Saarland~10K1.07×
06Thüringen~20K1.05×
07Hessen~60K1.00×
08Sachsen~40K1.00×
09Niedersachsen~80K0.98×
10Sachsen-Anhalt~20K0.96×
11Schleswig-Holstein~30K0.85×
12Brandenburg~20K0.84×
13Hamburg~20K0.79×
14Mecklenburg-Vorpommern~10K0.76×
15Berlin~30K0.72×
16Bremen~5K0.68×
Fig. 06

Affinity by region

Affinity by region — Jonas Urbig, Germany
0.68×1.00×1.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jonas Urbig audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jonas Urbig audience
#·InterestCategoryAffinity×
01SC FreiburgSports4.22×
02Hertha BSCSports3.94×
03VfL WolfsburgSports3.83×
04RB LeipzigSports3.72×
05Borussia MönchengladbachSports3.71×
06KickerSports3.61×
07FC Bayern MunichSports3.60×
081. FC KölnSports3.42×
093. LigaSports3.42×
10VfB StuttgartSports3.23×
112. BundesligaSports3.09×
12Manuel NeuerSports2.82×
13Borussia DortmundSports2.80×
14SV Werder BremenSports2.55×
15TransfermarktSports2.55×
16BundesligaSports2.53×
17CHECK24Business & Career2.49×
18SportschauSports2.32×
19UEFA Champions LeagueSports2.19×
20FIFA World CupSports2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jonas Urbig audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jonas Urbig audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.66×
Quality AwarenessPREMIUM1.41×
Early Adopter MentalityPOWER1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jonas Urbig audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM1.01×
IndividualismJOY1.05×
Luxury OrientationPREMIUM1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jonas Urbig have in Germany?

Jonas Urbig has an estimated audience of 949,394 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Jonas Urbig fans?

34.4% of Jonas Urbig fans are female, 65.6% are male, with an average age of 35.1 years.

03

Which brands do Jonas Urbig fans like most?

Jonas Urbig fans show strongest brand affinity for FC Bayern Munich (3.6×), Borussia Dortmund (2.8×), and Bundesliga (2.53×) over the country average.

04

Where do Jonas Urbig fans live in Germany?

Jonas Urbig fans in Germany are most concentrated in Bayern (reach ~300K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Jonas Urbig fans also like?

Beyond Jonas Urbig itself, the audience over-indexes on Borussia Dortmund (2.8×), Bundesliga (2.53×), 2. Bundesliga (3.09×), and FIFA World Cup (2.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

See Jonas Urbig audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Jonas Urbig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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