Rascasse Audience Intelligence

Jule Brand Audience in Germany

A data profile of the people who buy, follow and care about Jule Brand in Germany — modelled from more than twelve digital signal sources. Jule Brand has an estimated audience of 2,335,009 people in Germany.

#87among Soccer in Germany#203among Person in Germany#231in Sports

The average Jule Brand fan in Germany is 34.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Frauen-Bundesliga, Bundesliga, Borussia Dortmund, with strongest over-indexing on Frauen-Bundesliga (11.1× the country average).

Demographically, the Jule Brand audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Jule Brand fan in Germany is more male, around 34.7 years old, with strong Risk Appetite tendencies and a notable affinity for Frauen-Bundesliga.

Category: Sports · Type: Person · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jule Brand profile in Germany.

Audience size
2.3M
in Germany
Gender
36.3%♀
63.7% male
Age
34.7
average years
Country rank
#2852
Person in Germany
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jule Brand fans

36.3% are female, 63.7% are male, average age 34.7.

Fig. 02

Gender split

36.3%
Female
63.7%
Male
Demographic split for Jule Brand audience in Germany
MetricValue
Female36.3%
Male63.7%
Average age34.7
Estimated audience size2,335,009
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Jule Brand audience in Germany
Age bracketShare%
16-1934%
20-2919%
30-3917%
40-4917%
50+14%
Fig. 04

Worldwide distribution

76.6%

of the worldwide Jule Brand audience comes from Germany.

Worldwide audience distribution share by country for Jule Brand
CountryShare
Germany76.6%
Switzerland3.8%
France2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jule Brand audience in Germany is strongest.

Fig. 05

Top regions by affinity

Jule Brand fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~200K1.38×
02Niedersachsen~300K1.18×
03Baden-Württemberg~400K1.14×
04Nordrhein-Westfalen~500K1.06×
05Saarland~30K1.05×
06Schleswig-Holstein~80K1.03×
07Hamburg~50K1.02×
08Bayern~400K0.99×
09Sachsen~100K0.97×
10Bremen~20K0.95×
11Mecklenburg-Vorpommern~40K0.92×
12Hessen~200K0.90×
13Brandenburg~60K0.90×
14Thüringen~50K0.85×
15Berlin~80K0.83×
16Sachsen-Anhalt~50K0.82×
Fig. 06

Affinity by region

Affinity by region — Jule Brand, Germany
0.82×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jule Brand audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jule Brand audience
#·InterestCategoryAffinity×
01Frauen-BundesligaSports11.10×
021. FC Union BerlinSports6.73×
03VfL WolfsburgSports5.93×
04VfL BochumSports5.77×
05SC FreiburgSports5.70×
06Women's soccerSports5.18×
07RB LeipzigSports4.94×
083. LigaSports4.87×
09Borussia MönchengladbachSports4.71×
10Hertha BSCSports4.63×
111. FC KölnSports4.53×
12DFB-PokalSports4.38×
132. BundesligaSports3.79×
14VfB StuttgartSports3.66×
15SV Werder BremenSports3.09×
16BundesligaSports3.08×
17Borussia DortmundSports3.04×
18FC Bayern MunichSports2.48×
19FIFA World CupSports2.17×
20UEFA Champions LeagueSports2.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jule Brand audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jule Brand audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.36×
PatriotismCONSERVATISM1.19×
SpiritualityBALANCE1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jule Brand audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.70×
Design AffinityPREMIUM0.70×
MindfulnessBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jule Brand have in Germany?

Jule Brand has an estimated audience of 2,335,009 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Jule Brand fans?

36.3% of Jule Brand fans are female, 63.7% are male, with an average age of 34.7 years.

03

Which brands do Jule Brand fans like most?

Jule Brand fans show strongest brand affinity for Frauen-Bundesliga (11.1×), Bundesliga (3.08×), and Borussia Dortmund (3.04×) over the country average.

04

Where do Jule Brand fans live in Germany?

Jule Brand fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Jule Brand fans also like?

Beyond Jule Brand itself, the audience over-indexes on Bundesliga (3.08×), Borussia Dortmund (3.04×), FC Bayern Munich (2.48×), and Borussia Mönchengladbach (4.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Jule Brand audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Jule Brand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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