Jule Brand Audience in Germany
Jule Brand has an estimated audience of 2,326,385 people in Germany. 34.6% are female, 65.4% are male, average age 35.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, FC Bayern Munich, Bundesliga, 2. Bundesliga, Ken Roczen.
The average Jule Brand fan in Germany is 35.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, FC Bayern Munich, Bundesliga, with strongest over-indexing on Borussia Dortmund (3.53× the country average). Demographically, the Jule Brand audience skews more male with an average age of 35.5, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Soccer
Demographics of Jule Brand fans
| Metric | Value |
|---|---|
| Female | 34.6% |
| Male | 65.4% |
| Average age | 35.5 |
| Estimated audience size | 2,326,385 |
Audience persona
The typical Jule Brand fan in Germany is more male, around 35.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 558,071 | 1.09× |
| Bayern | 378,093 | 1.01× |
| Baden-Württemberg | 367,799 | 1.16× |
| Niedersachsen | 271,740 | 1.2× |
| Rheinland-Pfalz | 161,988 | 1.39× |
| Hessen | 160,088 | 0.9× |
| Sachsen | 110,339 | 0.97× |
| Berlin | 90,128 | 0.87× |
| Schleswig-Holstein | 85,653 | 1.02× |
| Brandenburg | 65,122 | 0.9× |
| Hamburg | 54,574 | 1.04× |
| Thüringen | 48,966 | 0.82× |
| Sachsen-Anhalt | 48,291 | 0.8× |
| Mecklenburg-Vorpommern | 39,486 | 0.89× |
| Saarland | 28,923 | 1.01× |
| Bremen | 18,596 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 3.53× | Sports |
| FC Bayern Munich | 3.42× | Sports |
| Bundesliga | 3.41× | Sports |
| 2. Bundesliga | 4.54× | Sports |
| Ken Roczen | 45.78× | Sports |
| VfB Stuttgart | 3.83× | Sports |
| Eintracht Frankfurt | 3.18× | Sports |
| 3. Liga | 5.08× | Sports |
| FIFA World Cup | 2.6× | Sports |
| SV Werder Bremen | 2.88× | Sports |
| RB Leipzig | 4.08× | Sports |
| Transfermarkt | 3.3× | Sports |
| UEFA Champions League | 2.56× | Sports |
| Hertha BSC | 4.07× | Sports |
| Women's soccer | 4.39× | Sports |
| Lieferando.de | 2.24× | Food & Beverages |
| SC Freiburg | 4.24× | Sports |
| VfL Wolfsburg | 4.66× | Sports |
| Sportschau | 2.32× | Sports |
| Casino | 4.9× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.23 |
| Sports Activity | POWER | 1.1 |
| Career Orientation | POWER | 0.98 |
| Patriotism | CONSERVATISM | 0.97 |
| Social Media Usage | JOY | 0.96 |
| Early Adopter Mentality | POWER | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 77.0% |
| Switzerland | 3.8% |
| France | 2.5% |
See Jule Brand audiences in other countries
More Soccer audiences in Germany
- FC Bayern Munich (33,449,372)
- Borussia Dortmund (28,454,755)
- Bundesliga (21,985,904)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Jule Brand have in Germany?
Jule Brand has an estimated audience of 2,326,385 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Jule Brand fans?
34.6% of Jule Brand fans are female, 65.4% are male, with an average age of 35.5 years.
Which brands do Jule Brand fans like most?
Jule Brand fans show strongest brand affinity for Borussia Dortmund (3.53×), FC Bayern Munich (3.42×), and Bundesliga (3.41×) over the country average.
Where do Jule Brand fans live in Germany?
Jule Brand fans in Germany are most concentrated in Nordrhein-Westfalen (reach 558,071), Bayern (reach 378,093), and Baden-Württemberg (reach 367,799). These three regions account for the largest share of the active audience.
What other brands do Jule Brand fans also like?
Beyond Jule Brand itself, the audience over-indexes on FC Bayern Munich (3.42×), Bundesliga (3.41×), 2. Bundesliga (4.54×), and Ken Roczen (45.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jule Brand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.