Rascasse Audience Intelligence

Julian Nagelsmann Audience in Germany

A data profile of the people who buy, follow and care about Julian Nagelsmann in Germany — modelled from more than twelve digital signal sources. Julian Nagelsmann has an estimated audience of 2,955,873 people in Germany.

#72among Soccer in Germany#109among Person in Germany#179in Sports

The average Julian Nagelsmann fan in Germany is 34.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include RB Leipzig, FC Bayern Munich, Borussia Dortmund, with strongest over-indexing on RB Leipzig (12.69× the country average).

Demographically, the Julian Nagelsmann audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Julian Nagelsmann fan in Germany is more male, around 34.9 years old, with strong Risk Appetite tendencies and a notable affinity for RB Leipzig.

Category: Sports · Type: Person · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Julian Nagelsmann profile in Germany.

Audience size
3M
in Germany
Gender
35.9%♀
64.1% male
Age
34.9
average years
Country rank
#2159
Person in Germany
Fig. 01

Search interest · 12-month trend

+994%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Julian Nagelsmann fans

35.9% are female, 64.1% are male, average age 34.9.

Fig. 02

Gender split

35.9%
Female
64.1%
Male
Demographic split for Julian Nagelsmann audience in Germany
MetricValue
Female35.9%
Male64.1%
Average age34.9
Estimated audience size2,955,873
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Julian Nagelsmann audience in Germany
Age bracketShare%
16-1931%
20-2921%
30-3918%
40-4917%
50+13%
Fig. 04

Worldwide distribution

70.6%

of the worldwide Julian Nagelsmann audience comes from Germany.

Worldwide audience distribution share by country for Julian Nagelsmann
CountryShare
Germany70.6%
United States3.4%
United Kingdom3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Julian Nagelsmann audience in Germany is strongest.

Fig. 05

Top regions by affinity

Julian Nagelsmann fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.19×
02Bayern~200K1.12×
03Rheinland-Pfalz~70K1.10×
04Sachsen~70K1.08×
05Nordrhein-Westfalen~300K1.07×
06Thüringen~40K1.07×
07Niedersachsen~100K1.03×
08Brandenburg~40K1.02×
09Mecklenburg-Vorpommern~30K1.02×
10Sachsen-Anhalt~30K1.00×
11Saarland~20K0.99×
12Schleswig-Holstein~50K0.98×
13Hessen~100K0.93×
14Hamburg~30K0.87×
15Berlin~50K0.86×
16Bremen~8K0.71×
Fig. 06

Affinity by region

Affinity by region — Julian Nagelsmann, Germany
0.71×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Julian Nagelsmann audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Julian Nagelsmann audience
#·InterestCategoryAffinity×
01RB LeipzigSports12.69×
021. FC Union BerlinSports6.40×
031. FSV Mainz 05Sports6.03×
04VfL BochumSports5.79×
05Hertha BSCSports5.54×
06SC FreiburgSports5.50×
07Bayer 04 LeverkusenSports5.04×
08VfL WolfsburgSports5.00×
09Borussia MönchengladbachSports4.98×
10Fortuna DüsseldorfSports4.89×
11VfB StuttgartSports4.63×
123. LigaSports4.20×
13SV Werder BremenSports3.82×
141. FC KölnSports3.76×
15Manuel NeuerSports3.54×
16FC Bayern MunichSports3.38×
172. BundesligaSports3.31×
18TransfermarktSports3.18×
19Borussia DortmundSports3.14×
20FIFA World CupSports1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Julian Nagelsmann audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Julian Nagelsmann audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.33×
PatriotismCONSERVATISM1.29×
Career OrientationPOWER1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Julian Nagelsmann audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.70×
CreativityOPEN0.71×
Design AffinityPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Julian Nagelsmann have in Germany?

Julian Nagelsmann has an estimated audience of 2,955,873 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Julian Nagelsmann fans?

35.9% of Julian Nagelsmann fans are female, 64.1% are male, with an average age of 34.9 years.

03

Which brands do Julian Nagelsmann fans like most?

Julian Nagelsmann fans show strongest brand affinity for RB Leipzig (12.69×), FC Bayern Munich (3.38×), and Borussia Dortmund (3.14×) over the country average.

04

Where do Julian Nagelsmann fans live in Germany?

Julian Nagelsmann fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Julian Nagelsmann fans also like?

Beyond Julian Nagelsmann itself, the audience over-indexes on FC Bayern Munich (3.38×), Borussia Dortmund (3.14×), VfB Stuttgart (4.63×), and SV Werder Bremen (3.82×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Julian Nagelsmann audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Julian Nagelsmann. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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