Rascasse Audience Intelligence

Karlsruhe Audience in Germany

A data profile of the people who buy, follow and care about Karlsruhe in Germany — modelled from more than twelve digital signal sources. Karlsruhe has an estimated audience of 1,946,457 people in Germany.

#44among City in Germany#214among POI in Germany#276in Travel & Leisure

The average Karlsruhe fan in Germany is 37.9 years old, balanced, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Nature, F.C. Hansa Rostock, Tagesschau, with strongest over-indexing on Nature (2.5× the country average).

Demographically, the Karlsruhe audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Karlsruhe fan in Germany is balanced, around 37.9 years old, with strong Quality Awareness tendencies and a notable affinity for Nature.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Karlsruhe profile in Germany.

Audience size
1.9M
in Germany
Gender
48.7%♀
51.3% male
Age
37.9
average years
Country rank
#3459
POI in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Karlsruhe fans

48.7% are female, 51.3% are male, average age 37.9.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for Karlsruhe audience in Germany
MetricValue
Female48.7%
Male51.3%
Average age37.9
Estimated audience size1,946,457
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Karlsruhe audience in Germany
Age bracketShare%
16-1923%
20-2919%
30-3920%
40-4923%
50+15%
Fig. 04

Worldwide distribution

62.3%

of the worldwide Karlsruhe audience comes from Germany.

Worldwide audience distribution share by country for Karlsruhe
CountryShare
Germany62.3%
United Kingdom10.9%
Netherlands3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Karlsruhe audience in Germany is strongest.

Fig. 05

Top regions by affinity

Karlsruhe fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~1.5M5.33×
02Rheinland-Pfalz~200K2.50×
03Hessen~200K1.12×
04Saarland~20K1.05×
05Bayern~200K0.80×
06Nordrhein-Westfalen~300K0.69×
07Berlin~50K0.61×
08Hamburg~30K0.61×
09Bremen~9K0.55×
10Niedersachsen~100K0.54×
11Sachsen~50K0.47×
12Thüringen~20K0.47×
13Schleswig-Holstein~30K0.45×
14Sachsen-Anhalt~20K0.41×
15Brandenburg~20K0.40×
16Mecklenburg-Vorpommern~10K0.36×
Fig. 06

Affinity by region

Affinity by region — Karlsruhe, Germany
0.36×1.00×5.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Karlsruhe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Karlsruhe audience
#·InterestCategoryAffinity×
01Frauen-BundesligaSports4.46×
02VfL OsnabrückSports4.46×
03Lothar MatthäusSports4.46×
04F.C. Hansa RostockSports4.34×
05VfL BochumSports3.95×
06Nicole KidmanMovies & TV3.89×
071. FC Union BerlinSports3.66×
08TargobankBusiness & Career3.00×
09SunExpressTravel & Leisure2.98×
10TransfermarktSports2.68×
11KickerSports2.58×
12NatureHome & Garden2.50×
13VfB StuttgartSports2.40×
14EssoCars & Mobility2.30×
15TagesschauMovies & TV1.89×
16Müller (company)Food & Beverages1.88×
17VacationsTravel & Leisure1.83×
18FamilyKids & Family1.79×
19Netto Marken-DiscountShopping1.70×
20Deutsche BahnCars & Mobility1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Karlsruhe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Karlsruhe audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.91×
Convenience OrientationPREMIUM1.44×
Need for SecurityCONSERVATISM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Karlsruhe audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.83×
Pet OwnershipJOY0.85×
DIY MentalityTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Karlsruhe have in Germany?

Karlsruhe has an estimated audience of 1,946,457 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Karlsruhe fans?

48.7% of Karlsruhe fans are female, 51.3% are male, with an average age of 37.9 years.

03

Which brands do Karlsruhe fans like most?

Karlsruhe fans show strongest brand affinity for Nature (2.5×), F.C. Hansa Rostock (4.34×), and Tagesschau (1.89×) over the country average.

04

Where do Karlsruhe fans live in Germany?

Karlsruhe fans in Germany are most concentrated in Baden-Württemberg (reach ~1.5M), Nordrhein-Westfalen (reach ~300K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Karlsruhe fans also like?

Beyond Karlsruhe itself, the audience over-indexes on F.C. Hansa Rostock (4.34×), Tagesschau (1.89×), Transfermarkt (2.68×), and Family (1.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Karlsruhe audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Karlsruhe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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