Karlsruhe Audience in Germany
Karlsruhe has an estimated audience of 1,946,457 people in Germany. 48.7% are female, 51.3% are male, average age 37.9. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Loincloth, Israel, Unique Gifts, Stradivarius, Birthday Gifts.
The average Karlsruhe fan in Germany is 37.9 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Loincloth, Israel, Unique Gifts, with strongest over-indexing on Loincloth (3.71× the country average). Demographically, the Karlsruhe audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Karlsruhe fans
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 37.9 |
| Estimated audience size | 1,946,457 |
Audience persona
The typical Karlsruhe fan in Germany is balanced, around 37.9 years old, with strong Quality Awareness tendencies and a notable affinity for Loincloth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 1,348,019 | 5.08× |
| Nordrhein-Westfalen | 312,214 | 0.73× |
| Bayern | 263,875 | 0.84× |
| Rheinland-Pfalz | 224,234 | 2.3× |
| Hessen | 172,637 | 1.16× |
| Niedersachsen | 105,185 | 0.56× |
| Berlin | 57,573 | 0.66× |
| Sachsen | 46,447 | 0.49× |
| Schleswig-Holstein | 31,955 | 0.46× |
| Hamburg | 27,962 | 0.64× |
| Saarland | 24,403 | 1.02× |
| Brandenburg | 24,173 | 0.4× |
| Thüringen | 23,082 | 0.47× |
| Sachsen-Anhalt | 20,466 | 0.41× |
| Mecklenburg-Vorpommern | 12,744 | 0.34× |
| Bremen | 9,024 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 3.71× | Fashion & Accessoires |
| Israel | 2.38× | Travel & Leisure |
| Unique Gifts | 1.59× | Shopping |
| Stradivarius | 1.7× | Shopping |
| Birthday Gifts | 1.53× | Kids & Family |
| Women's empowerment | 3.33× | Politics & Society |
| Personalised Gifts | 1.5× | Home & Garden |
| Bully (2011 film) | 4.46× | Movies & TV |
| Google Analytics | 1.73× | Internet & Social Media |
| Home Delivery | 1.72× | Food & Beverages |
| The Nice Guys | 3.06× | Movies & TV |
| Esra Erol | 3.11× | Movies & TV |
| Emil Nolde | 2.79× | Arts & Culture |
| Alaska | 1.9× | Travel & Leisure |
| Corfu (regional unit) | 1.66× | Travel & Leisure |
| Noodle (Gorillaz) | 1.53× | Music & Radio |
| Zagreb | 1.87× | Travel & Leisure |
| Emperor Entertainment Group | 1.76× | Business & Career |
| Information sensitivity | 2.46× | Technology & Electronics |
| Sailor | 2.19× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.69 |
| Design Affinity | PREMIUM | 1.46 |
| Indulgence | JOY | 1.17 |
| Pet Ownership | JOY | 1.17 |
| Sports Activity | POWER | 1.15 |
| Patriotism | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 62.7% |
| United Kingdom | 11.0% |
| Netherlands | 3.1% |
See Karlsruhe audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Karlsruhe have in Germany?
Karlsruhe has an estimated audience of 1,946,457 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Karlsruhe fans?
48.7% of Karlsruhe fans are female, 51.3% are male, with an average age of 37.9 years.
Which brands do Karlsruhe fans like most?
Karlsruhe fans show strongest brand affinity for Loincloth (3.71×), Israel (2.38×), and Unique Gifts (1.59×) over the country average.
Where do Karlsruhe fans live in Germany?
Karlsruhe fans in Germany are most concentrated in Baden-Württemberg (reach 1,348,019), Nordrhein-Westfalen (reach 312,214), and Bayern (reach 263,875). These three regions account for the largest share of the active audience.
What other brands do Karlsruhe fans also like?
Beyond Karlsruhe itself, the audience over-indexes on Israel (2.38×), Unique Gifts (1.59×), Stradivarius (1.7×), and Birthday Gifts (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Karlsruhe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.