Rascasse Audience Intelligence

Kassel Audience in Germany

A data profile of the people who buy, follow and care about Kassel in Germany — modelled from more than twelve digital signal sources. Kassel has an estimated audience of 1,452,099 people in Germany.

#73among City in Germany#318among POI in Germany#369in Travel & Leisure

The average Kassel fan in Germany is 39.4 years old, balanced, and lives primarily in Hessen.

The audience is concentrated in Hessen, Nordrhein-Westfalen, Niedersachsen.

Top brand affinities include Junge Freiheit, Postbank, Aral AG, with strongest over-indexing on Junge Freiheit (2.5× the country average).

Demographically, the Kassel audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kassel fan in Germany is balanced, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for Junge Freiheit.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kassel profile in Germany.

Audience size
1.5M
in Germany
Gender
49.8%♀
50.2% male
Age
39.4
average years
Country rank
#4596
POI in Germany
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kassel fans

49.8% are female, 50.2% are male, average age 39.4.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Kassel audience in Germany
MetricValue
Female49.8%
Male50.2%
Average age39.4
Estimated audience size1,452,099
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Kassel audience in Germany
Age bracketShare%
16-1919%
20-2918%
30-3920%
40-4924%
50+18%
Fig. 04

Worldwide distribution

76.5%

of the worldwide Kassel audience comes from Germany.

Worldwide audience distribution share by country for Kassel
CountryShare
Germany76.5%
Switzerland3.8%
Mexico1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kassel audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kassel fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~500K4.23×
02Niedersachsen~200K1.65×
03Thüringen~40K1.14×
04Nordrhein-Westfalen~300K1.01×
05Hamburg~30K0.84×
06Rheinland-Pfalz~60K0.80×
07Bremen~9K0.76×
08Sachsen-Anhalt~30K0.71×
09Baden-Württemberg~100K0.70×
10Schleswig-Holstein~40K0.70×
11Bayern~200K0.68×
12Sachsen~50K0.67×
13Berlin~40K0.67×
14Saarland~10K0.58×
15Mecklenburg-Vorpommern~10K0.52×
16Brandenburg~20K0.51×
Fig. 06

Affinity by region

Affinity by region — Kassel, Germany
0.51×1.00×4.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kassel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kassel audience
#·InterestCategoryAffinity×
01Junge FreiheitNews2.50×
02Motor oilCars & Mobility2.23×
03Michael Patrick KellyMusic & Radio2.10×
04Non-alcoholic beverageFood & Beverages2.05×
05Ryan GoslingMovies & TV2.04×
06NordseeFood & Beverages2.00×
07In aller FreundschaftMovies & TV1.82×
08Udo LindenbergMusic & Radio1.76×
09Vehicle insuranceCars & Mobility1.72×
10Aral AGCars & Mobility1.67×
11Markus LanzMovies & TV1.67×
12Peter MaffayMusic & Radio1.62×
13Andrea BergMusic & Radio1.60×
14Efficient energy useTechnology & Electronics1.58×
15ThomannShopping1.56×
16Solar energyHome & Garden1.55×
17PostbankBusiness & Career1.54×
18Public transportCars & Mobility1.52×
19Beatrice EgliMusic & Radio1.52×
20Andy BorgMusic & Radio1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kassel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kassel audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.35×
Convenience OrientationPREMIUM1.34×
TraditionCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kassel audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.56×
Risk AppetiteTHRILL0.65×
MindfulnessBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kassel have in Germany?

Kassel has an estimated audience of 1,452,099 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.

02

What is the gender split and age of Kassel fans?

49.8% of Kassel fans are female, 50.2% are male, with an average age of 39.4 years.

03

Which brands do Kassel fans like most?

Kassel fans show strongest brand affinity for Junge Freiheit (2.5×), Postbank (1.54×), and Aral AG (1.67×) over the country average.

04

Where do Kassel fans live in Germany?

Kassel fans in Germany are most concentrated in Hessen (reach ~500K), Nordrhein-Westfalen (reach ~300K), and Niedersachsen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Kassel fans also like?

Beyond Kassel itself, the audience over-indexes on Postbank (1.54×), Aral AG (1.67×), Solar energy (1.55×), and Efficient energy use (1.58×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Kassel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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