Kassel Audience in Germany
Kassel has an estimated audience of 1,452,099 people in Germany. 49.8% are female, 50.2% are male, average age 39.4. Top regions: Hessen, Nordrhein-Westfalen, Niedersachsen. Top brand affinities: Parma, FilGoal, Cullinan Diamond, Rapid prototyping, One More Time (band).
The average Kassel fan in Germany is 39.4 years old, balanced, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Niedersachsen. Top brand affinities include Parma, FilGoal, Cullinan Diamond, with strongest over-indexing on Parma (1.62× the country average). Demographically, the Kassel audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 12 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Kassel fans
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 39.4 |
| Estimated audience size | 1,452,099 |
Audience persona
The typical Kassel fan in Germany is balanced, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for Parma.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 412,419 | 3.73× |
| Nordrhein-Westfalen | 353,227 | 1.11× |
| Niedersachsen | 208,499 | 1.48× |
| Bayern | 172,441 | 0.74× |
| Baden-Württemberg | 151,145 | 0.76× |
| Rheinland-Pfalz | 61,480 | 0.85× |
| Sachsen | 51,366 | 0.72× |
| Berlin | 48,947 | 0.75× |
| Thüringen | 41,574 | 1.12× |
| Schleswig-Holstein | 37,822 | 0.73× |
| Hamburg | 30,561 | 0.93× |
| Sachsen-Anhalt | 26,728 | 0.71× |
| Brandenburg | 23,016 | 0.51× |
| Mecklenburg-Vorpommern | 14,130 | 0.51× |
| Saarland | 10,193 | 0.57× |
| Bremen | 9,661 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Parma | 1.62× | Travel & Leisure |
| FilGoal | 1.83× | Sports |
| Cullinan Diamond | 2.27× | |
| Rapid prototyping | 1.62× | Business & Career |
| One More Time (band) | 1.89× | Music & Radio |
| Argenteuil | 1.72× | Travel & Leisure |
| Greek numerals | 1.55× | Politics & Society |
| Bussum | 1.65× | Travel & Leisure |
| Louis IX of France | 1.59× | Politics & Society |
| Gianna Beretta Molla | 2.47× | Literature |
| Blog do iPhone | 2.09× | |
| Butik Busana Muslim | 1.61× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.26 |
| Family Orientation | CONSERVATISM | 1.08 |
| Need for Security | CONSERVATISM | 1.07 |
| DIY Mentality | THRILL | 1.02 |
| Price Sensitivity | PREMIUM | 1.01 |
| Indulgence | JOY | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 76.9% |
| Switzerland | 3.7% |
| Austria | 1.8% |
See Kassel audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Kassel have in Germany?
Kassel has an estimated audience of 1,452,099 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Kassel fans?
49.8% of Kassel fans are female, 50.2% are male, with an average age of 39.4 years.
Which brands do Kassel fans like most?
Kassel fans show strongest brand affinity for Parma (1.62×), FilGoal (1.83×), and Cullinan Diamond (2.27×) over the country average.
Where do Kassel fans live in Germany?
Kassel fans in Germany are most concentrated in Hessen (reach 412,419), Nordrhein-Westfalen (reach 353,227), and Niedersachsen (reach 208,499). These three regions account for the largest share of the active audience.
What other brands do Kassel fans also like?
Beyond Kassel itself, the audience over-indexes on FilGoal (1.83×), Cullinan Diamond (2.27×), Rapid prototyping (1.62×), and One More Time (band) (1.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kassel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.