A data profile of the people who buy, follow and care about Kater Blau in Germany — modelled from more than twelve digital signal sources. Kater Blau has an estimated audience of 486,236 people in Germany.
The average Kater Blau fan in Germany is 30.9 years old, balanced, and lives primarily in Berlin.
The audience is concentrated in Berlin, Nordrhein-Westfalen, Brandenburg.
Top brand affinities include Berghain, Resident Advisor, House music, with strongest over-indexing on Berghain (28× the country average).
Demographically, the Kater Blau audience skews balanced with an average age of 30.9, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Kater Blau fan in Germany is balanced, around 30.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Berghain.
The key figures that characterise the Kater Blau profile in Germany.
50.4% are female, 49.6% are male, average age 30.9.
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 30.9 |
| Estimated audience size | 486,236 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 24% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 5% |
of the worldwide Kater Blau audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 86.8% |
| Italy | 1.1% |
| Netherlands | 1.1% |
Where the Kater Blau audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~300K | 12.55× | |
| 02 | Brandenburg | ~20K | 1.25× | |
| 03 | Saarland | ~5K | 0.66× | |
| 04 | Bremen | ~3K | 0.61× | |
| 05 | Sachsen-Anhalt | ~6K | 0.42× | |
| 06 | Hamburg | ~5K | 0.41× | |
| 07 | Mecklenburg-Vorpommern | ~4K | 0.41× | |
| 08 | Thüringen | ~6K | 0.40× | |
| 09 | Sachsen | ~9K | 0.34× | |
| 10 | Schleswig-Holstein | ~7K | 0.33× | |
| 11 | Rheinland-Pfalz | ~9K | 0.32× | |
| 12 | Hessen | ~10K | 0.26× | |
| 13 | Bayern | ~20K | 0.22× | |
| 14 | Niedersachsen | ~10K | 0.22× | |
| 15 | Baden-Württemberg | ~10K | 0.20× | |
| 16 | Nordrhein-Westfalen | ~20K | 0.18× |
The strongest cross-interests of the Kater Blau audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Berghain | Music & Radio | 28.00× | ||
| 02 | Resident Advisor | Music & Radio | 9.38× | ||
| 03 | Italo disco | Music & Radio | 5.10× | ||
| 04 | Deep house | Music & Radio | 3.35× | ||
| 05 | Electronic dance music | Music & Radio | 2.50× | ||
| 06 | House music | Music & Radio | 2.34× | ||
| 07 | Black cat | Pets & Animals | 1.87× | ||
| 08 | Shih Tzu | Pets & Animals | 1.79× | ||
| 09 | Volunteering | Politics & Society | 1.78× | ||
| 10 | Der Tagesspiegel | News | 1.78× | ||
| 11 | Musical instrument | Music & Radio | 1.77× | ||
| 12 | Chihuahua (dog) | Pets & Animals | 1.74× | ||
| 13 | French Bulldog | Pets & Animals | 1.72× | ||
| 14 | Siberian Husky | Pets & Animals | 1.72× | ||
| 15 | Beagle | Pets & Animals | 1.72× | ||
| 16 | Yorkshire Terrier | Pets & Animals | 1.72× | ||
| 17 | Labrador Retriever | Pets & Animals | 1.66× | ||
| 18 | Carpentry | Home & Garden | 1.66× | ||
| 19 | Patio | Home & Garden | 1.62× | ||
| 20 | Nightclubs | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.53× | |
| Urban Lifestyle | OPEN | 1.32× | |
| Extroversion | THRILL | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.90× | |
| Sports Activity | POWER | 0.91× | |
| Family Orientation | CONSERVATISM | 0.91× |
Kater Blau has an estimated audience of 486,236 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.
50.4% of Kater Blau fans are female, 49.6% are male, with an average age of 30.9 years.
Kater Blau fans show strongest brand affinity for Berghain (28×), Resident Advisor (9.38×), and House music (2.34×) over the country average.
Kater Blau fans in Germany are most concentrated in Berlin (reach ~300K), Nordrhein-Westfalen (reach ~20K), and Brandenburg (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Kater Blau itself, the audience over-indexes on Resident Advisor (9.38×), House music (2.34×), Electronic dance music (2.5×), and Deep house (3.35×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Kater Blau. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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