Kater Blau Audience in Germany

Kater Blau logo

Kater Blau has an estimated audience of 575,313 people in Germany. 52.8% are female, 47.2% are male, average age 31.7. Top regions: Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities: myDealZ, Iwi, Progressive rock, Cuba Gooding Jr., Goon.

The average Kater Blau fan in Germany is 31.7 years old, balanced, and lives primarily in Berlin. The audience is concentrated in Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities include myDealZ, Iwi, Progressive rock, with strongest over-indexing on myDealZ (4.86× the country average). Demographically, the Kater Blau audience skews balanced with an average age of 31.7, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Music & Radio · Type: POI · Subtype: Night club

Demographics of Kater Blau fans

Demographic split for Kater Blau audience in Germany
MetricValue
Female52.8%
Male47.2%
Average age31.7
Estimated audience size575,313

Audience persona

The typical Kater Blau fan in Germany is balanced, around 31.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for myDealZ.

Top regions in Germany

Top regions ranked by reach for Kater Blau in Germany
RegionReachAffinity
Berlin299,85111.66×
Brandenburg25,2491.41×
Nordrhein-Westfalen22,8810.18×
Bayern20,1590.22×
Baden-Württemberg12,1490.15×
Hessen11,1090.25×
Niedersachsen9,3630.17×
Sachsen8,8770.31×
Hamburg5,1980.4×
Sachsen-Anhalt5,0210.34×
Thüringen3,5910.24×
Rheinland-Pfalz3,0220.1×
Schleswig-Holstein2,8870.14×
Mecklenburg-Vorpommern1,9590.18×
Bremen7830.16×
Saarland5270.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kater Blau audience
BrandAffinityCategory
myDealZ4.86×Shopping
Iwi24.74×
Progressive rock2.01×Music & Radio
Cuba Gooding Jr.7.58×Movies & TV
Goon7.18×Movies & TV
Goop7.88×Internet & Social Media
Inductive charging6.84×Home & Garden
Goosebumps (film)7.45×Movies & TV
Goose (band)6.67×Pets & Animals
Haaretz הארץ4.33×News
Loincloth1.79×Fashion & Accessoires
Home Delivery1.71×Food & Beverages
Goof6.27×Movies & TV
Information sensitivity2.68×Technology & Electronics
Building insulation2.03×Home & Garden
Buddy – The Buddy Holly Story2.22×Music & Radio
Coimbra Fado8.09×Music & Radio
Jason Clarke (actor)2.03×Movies & TV
Yeo Jin-goo7.29×Movies & TV
Fantasy Earth: Zero2.4×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kater Blau audience
TraitClusterScore
Early Adopter MentalityPOWER1.37
SustainabilityBALANCE1.33
Sports ActivityPOWER1.2
IndulgenceJOY1.18
Urban LifestyleOPEN1.13
TravellingTHRILL1.1

Worldwide distribution

Worldwide audience distribution share by country for Kater Blau
CountryShare
Germany87.7%
Italy1.2%
United Kingdom1.1%

See Kater Blau audiences in other countries

More Night club audiences in Germany

Frequently asked questions

How many fans does Kater Blau have in Germany?

Kater Blau has an estimated audience of 575,313 people in Germany, concentrated in Berlin and Brandenburg.

What is the gender split and age of Kater Blau fans?

52.8% of Kater Blau fans are female, 47.2% are male, with an average age of 31.7 years.

Which brands do Kater Blau fans like most?

Kater Blau fans show strongest brand affinity for myDealZ (4.86×), Iwi (24.74×), and Progressive rock (2.01×) over the country average.

Where do Kater Blau fans live in Germany?

Kater Blau fans in Germany are most concentrated in Berlin (reach 299,851), Brandenburg (reach 25,249), and Nordrhein-Westfalen (reach 22,881). These three regions account for the largest share of the active audience.

What other brands do Kater Blau fans also like?

Beyond Kater Blau itself, the audience over-indexes on Iwi (24.74×), Progressive rock (2.01×), Cuba Gooding Jr. (7.58×), and Goon (7.18×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kater Blau. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.