Rascasse Audience Intelligence

Kater Blau Audience in Germany

A data profile of the people who buy, follow and care about Kater Blau in Germany — modelled from more than twelve digital signal sources. Kater Blau has an estimated audience of 486,236 people in Germany.

The average Kater Blau fan in Germany is 30.9 years old, balanced, and lives primarily in Berlin.

The audience is concentrated in Berlin, Nordrhein-Westfalen, Brandenburg.

Top brand affinities include Berghain, Resident Advisor, House music, with strongest over-indexing on Berghain (28× the country average).

Demographically, the Kater Blau audience skews balanced with an average age of 30.9, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kater Blau fan in Germany is balanced, around 30.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Berghain.

Category: Music & Radio · Type: POI · Subtype: Night club

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kater Blau profile in Germany.

Audience size
486K
in Germany
Gender
50.4%
49.6% male
Age
30.9
average years
Country rank
#12019
POI in Germany
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kater Blau fans

50.4% are female, 49.6% are male, average age 30.9.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for Kater Blau audience in Germany
MetricValue
Female50.4%
Male49.6%
Average age30.9
Estimated audience size486,236
Fig. 03

Age distribution

Ø 30.9
average years
Age distribution of the Kater Blau audience in Germany
Age bracketShare%
16-1940%
20-2924%
30-3917%
40-4914%
50+5%
Fig. 04

Worldwide distribution

86.8%

of the worldwide Kater Blau audience comes from Germany.

Worldwide audience distribution share by country for Kater Blau
CountryShare
Germany86.8%
Italy1.1%
Netherlands1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kater Blau audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kater Blau fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~300K12.55×
02Brandenburg~20K1.25×
03Saarland~5K0.66×
04Bremen~3K0.61×
05Sachsen-Anhalt~6K0.42×
06Hamburg~5K0.41×
07Mecklenburg-Vorpommern~4K0.41×
08Thüringen~6K0.40×
09Sachsen~9K0.34×
10Schleswig-Holstein~7K0.33×
11Rheinland-Pfalz~9K0.32×
12Hessen~10K0.26×
13Bayern~20K0.22×
14Niedersachsen~10K0.22×
15Baden-Württemberg~10K0.20×
16Nordrhein-Westfalen~20K0.18×
Fig. 06

Affinity by region

Affinity by region — Kater Blau, Germany
0.18×1.00×12.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kater Blau audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kater Blau audience
#·InterestCategoryAffinity×
01BerghainMusic & Radio28.00×
02Resident AdvisorMusic & Radio9.38×
03Italo discoMusic & Radio5.10×
04Deep houseMusic & Radio3.35×
05Electronic dance musicMusic & Radio2.50×
06House musicMusic & Radio2.34×
07Black catPets & Animals1.87×
08Shih TzuPets & Animals1.79×
09VolunteeringPolitics & Society1.78×
10Der TagesspiegelNews1.78×
11Musical instrumentMusic & Radio1.77×
12Chihuahua (dog)Pets & Animals1.74×
13French BulldogPets & Animals1.72×
14Siberian HuskyPets & Animals1.72×
15BeaglePets & Animals1.72×
16Yorkshire TerrierPets & Animals1.72×
17Labrador RetrieverPets & Animals1.66×
18CarpentryHome & Garden1.66×
19PatioHome & Garden1.62×
20NightclubsMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kater Blau audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Kater Blau audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.53×
Urban LifestyleOPEN1.32×
ExtroversionTHRILL1.30×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Kater Blau audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.90×
Sports ActivityPOWER0.91×
Family OrientationCONSERVATISM0.91×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Kater Blau have in Germany?

Kater Blau has an estimated audience of 486,236 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.

02

What is the gender split and age of Kater Blau fans?

50.4% of Kater Blau fans are female, 49.6% are male, with an average age of 30.9 years.

03

Which brands do Kater Blau fans like most?

Kater Blau fans show strongest brand affinity for Berghain (28×), Resident Advisor (9.38×), and House music (2.34×) over the country average.

04

Where do Kater Blau fans live in Germany?

Kater Blau fans in Germany are most concentrated in Berlin (reach ~300K), Nordrhein-Westfalen (reach ~20K), and Brandenburg (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Kater Blau fans also like?

Beyond Kater Blau itself, the audience over-indexes on Resident Advisor (9.38×), House music (2.34×), Electronic dance music (2.5×), and Deep house (3.35×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kater Blau. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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