KIKO Milano Target Market in Germany
A data profile of the people who buy, follow and care about KIKO Milano in Germany — modelled from more than twelve digital signal sources. KIKO Milano has an estimated audience of 673,537 people in Germany.
The average KIKO Milano fan in Germany is 32.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Sephora, Rossmann, Deichmann, with strongest over-indexing on Sephora (5.04× the country average).
Demographically, the KIKO Milano audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Pet Ownership, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical KIKO Milano fan in Germany is more female, around 32.6 years old, with strong Pet Ownership tendencies and a notable affinity for Sephora.
At a glance
The key figures that characterise the KIKO Milano profile in Germany.
Search interest · 12-month trend
Customer demographics of KIKO Milano
87.6% are female, 12.4% are male, average age 32.6.
Gender split
| Metric | Value |
|---|---|
| Female | 87.6% |
| Male | 12.4% |
| Average age | 32.6 |
| Estimated audience size | 673,537 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 15% | |
| 50+ | 10% |
Geography
Where the KIKO Milano audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~70K | 2.50× | |
| 02 | Hamburg | ~30K | 1.92× | |
| 03 | Hessen | ~60K | 1.23× | |
| 04 | Bayern | ~100K | 1.22× | |
| 05 | Baden-Württemberg | ~100K | 1.12× | |
| 06 | Nordrhein-Westfalen | ~200K | 1.07× | |
| 07 | Bremen | ~5K | 0.98× | |
| 08 | Saarland | ~8K | 0.96× | |
| 09 | Rheinland-Pfalz | ~30K | 0.82× | |
| 10 | Sachsen | ~20K | 0.75× | |
| 11 | Schleswig-Holstein | ~20K | 0.70× | |
| 12 | Niedersachsen | ~40K | 0.68× | |
| 13 | Brandenburg | ~10K | 0.68× | |
| 14 | Sachsen-Anhalt | ~10K | 0.58× | |
| 15 | Thüringen | ~9K | 0.54× | |
| 16 | Mecklenburg-Vorpommern | ~6K | 0.53× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the KIKO Milano audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Charlotte Tilbury | Beauty & Wellness | 5.36× | ||
| 02 | Sephora | Shopping | 5.04× | ||
| 03 | Lip gloss | Beauty & Wellness | 4.79× | ||
| 04 | Concealer | Beauty & Wellness | 4.56× | ||
| 05 | Eye liner | Beauty & Wellness | 4.30× | ||
| 06 | Eye shadow | Beauty & Wellness | 4.19× | ||
| 07 | Nail salon | Beauty & Wellness | 4.07× | ||
| 08 | Makeup Tutorials | Beauty & Wellness | 3.98× | ||
| 09 | Face powder | Beauty & Wellness | 3.92× | ||
| 10 | Skin care | Beauty & Wellness | 2.65× | ||
| 11 | Primark | Shopping | 2.50× | ||
| 12 | C&A | Shopping | 2.41× | ||
| 13 | Rossmann | Shopping | 2.37× | ||
| 14 | Deichmann | Shopping | 2.37× | ||
| 15 | TK Maxx | Shopping | 2.10× | ||
| 16 | Luxury goods | Fashion & Accessoires | 2.04× | ||
| 17 | Airbnb | Travel & Leisure | 1.82× | ||
| 18 | H&M | Shopping | 1.77× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.65× | ||
| 20 | IKEA | Home & Garden | 1.60× |
Personality of the KIKO Milano audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.64× | |
| Price Sensitivity | PREMIUM | 1.64× | |
| Design Affinity | PREMIUM | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.74× | |
| Need for Security | CONSERVATISM | 0.83× | |
| Career Orientation | POWER | 0.95× |
Frequently asked questions
Who is KIKO Milano's target market in Germany?
KIKO Milano's target market in Germany covers an estimated 673,537 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of KIKO Milano customers?
87.6% of the KIKO Milano audience are female, 12.4% are male, with an average age of 32.6 years.
Which brands do KIKO Milano fans like most?
KIKO Milano fans show strongest brand affinity for Sephora (5.04×), Rossmann (2.37×), and Deichmann (2.37×) over the country average.
Where do KIKO Milano fans live in Germany?
KIKO Milano fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do KIKO Milano fans also like?
Beyond KIKO Milano itself, the audience over-indexes on Rossmann (2.37×), Deichmann (2.37×), Luxury goods (2.04×), and Lip gloss (4.79×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Cosmetics audiences in Germany
- Cosmetics (20,134,028)
- Eyelash (4,587,913)
- Permanent makeup (4,582,271)
- Makeup Tutorials (3,724,442)
- Mascara (3,662,873)
How to read this data
Audience size is the estimated number of people in Germany who actively search for KIKO Milano. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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