KIKO Milano Audience in Germany
KIKO Milano has an estimated audience of 622,046 people in Germany. 81.1% are female, 18.9% are male, average age 34.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Khouribga, Gil Ofarim, Mothercare, HomeExchange.com.
The average KIKO Milano fan in Germany is 34.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Khouribga, Gil Ofarim, with strongest over-indexing on Rossmann (1.54× the country average). Demographically, the KIKO Milano audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Creativity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics
Demographics of KIKO Milano fans
| Metric | Value |
|---|---|
| Female | 81.1% |
| Male | 18.9% |
| Average age | 34.3 |
| Estimated audience size | 622,046 |
Audience persona
The typical KIKO Milano fan in Germany is more female, around 34.3 years old, with strong Creativity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 150,693 | 1.11× |
| Bayern | 123,465 | 1.23× |
| Baden-Württemberg | 101,466 | 1.2× |
| Hessen | 59,810 | 1.26× |
| Berlin | 57,082 | 2.05× |
| Niedersachsen | 44,786 | 0.74× |
| Rheinland-Pfalz | 30,119 | 0.97× |
| Hamburg | 22,077 | 1.57× |
| Sachsen | 21,715 | 0.71× |
| Schleswig-Holstein | 15,655 | 0.7× |
| Brandenburg | 12,088 | 0.63× |
| Sachsen-Anhalt | 8,815 | 0.55× |
| Thüringen | 8,502 | 0.54× |
| Saarland | 8,462 | 1.11× |
| Mecklenburg-Vorpommern | 6,313 | 0.53× |
| Bremen | 5,896 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.54× | Shopping |
| Khouribga | 25.86× | Travel & Leisure |
| Gil Ofarim | 1.75× | Music & Radio |
| Mothercare | 2.62× | Kids & Family |
| HomeExchange.com | 7.11× | Travel & Leisure |
| Esra Erol | 5.38× | Movies & TV |
| The Bugaboos | 7.37× | Travel & Leisure |
| Bank account | 2.34× | Business & Career |
| Craiova | 5.67× | Travel & Leisure |
| Cachorro | 2.52× | Pets & Animals |
| HODINKEE | 7.41× | Fashion & Accessoires |
| myDealZ | 1.91× | Shopping |
| Ireen Sheer | 1.86× | Music & Radio |
| Jason Clarke (actor) | 2.94× | Movies & TV |
| Leprechaun | 5.11× | Literature |
| Icon (magazine) | 1.56× | Arts & Culture |
| Home Delivery | 1.62× | Food & Beverages |
| Roger Federer | 2.23× | Sports |
| Ipekyol | 2.17× | Shopping |
| Bugatti Chiron | 2.87× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.32 |
| Indulgence | JOY | 1.24 |
| Sustainability | BALANCE | 1.23 |
| DIY Mentality | THRILL | 1.23 |
| Design Affinity | PREMIUM | 1.22 |
| Mindfulness | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 19.2% |
| Spain | 14.9% |
| Brazil | 9.5% |
See KIKO Milano audiences in other countries
More Cosmetics audiences in Germany
- Cosmetics (20,134,028)
- Eyelash (4,587,913)
- Permanent makeup (4,582,271)
- Makeup Tutorials (3,724,442)
- Mascara (3,662,873)
Frequently asked questions
How many fans does KIKO Milano have in Germany?
KIKO Milano has an estimated audience of 622,046 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of KIKO Milano fans?
81.1% of KIKO Milano fans are female, 18.9% are male, with an average age of 34.3 years.
Which brands do KIKO Milano fans like most?
KIKO Milano fans show strongest brand affinity for Rossmann (1.54×), Khouribga (25.86×), and Gil Ofarim (1.75×) over the country average.
Where do KIKO Milano fans live in Germany?
KIKO Milano fans in Germany are most concentrated in Nordrhein-Westfalen (reach 150,693), Bayern (reach 123,465), and Baden-Württemberg (reach 101,466). These three regions account for the largest share of the active audience.
What other brands do KIKO Milano fans also like?
Beyond KIKO Milano itself, the audience over-indexes on Khouribga (25.86×), Gil Ofarim (1.75×), Mothercare (2.62×), and HomeExchange.com (7.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for KIKO Milano. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.