KIKO Milano Audience in United States

KIKO Milano logo

KIKO Milano has an estimated audience of 282,379 people in United States. 79.5% are female, 20.5% are male, average age 35.2. Top regions: Florida, California, New York. Top brand affinities: Elsword, Minnesota, Home equity, JDSU, Combat sport.

The average KIKO Milano fan in United States is 35.2 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Elsword, Minnesota, Home equity, with strongest over-indexing on Elsword (26.16× the country average). Demographically, the KIKO Milano audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

Demographics of KIKO Milano fans

Demographic split for KIKO Milano audience in United States
MetricValue
Female79.5%
Male20.5%
Average age35.2
Estimated audience size282,379

Audience persona

The typical KIKO Milano fan in United States is more female, around 35.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for KIKO Milano in United States
RegionReachAffinity
Florida62,3473.26×
California60,7041.95×
New York45,6842.9×
Texas33,2681.37×
New Jersey14,8802.07×
Illinois12,9781.38×
Massachusetts9,8251.77×
Pennsylvania9,4490.99×
Virginia9,3571.36×
Georgia8,6060.99×
North Carolina7,8780.93×
Washington7,0281.24×
Arizona6,8261.18×
Michigan6,5050.88×
Maryland6,1221.26×
Ohio5,6750.65×
Connecticut4,3211.53×
Colorado4,2780.96×
Nevada4,1401.52×
Tennessee4,0550.72×
Indiana3,7830.73×
Minnesota3,3470.83×
South Carolina3,3110.78×
Oregon2,8570.88×
Missouri2,7650.61×
Wisconsin2,7350.64×
Utah2,5150.99×
Louisiana2,3680.65×
Alabama2,2540.57×
Kentucky2,0690.58×
Oklahoma1,9560.62×
Hawaii1,5181.25×
Washington, District of Columbia1,4801.74×
Kansas1,4740.66×
Arkansas1,3790.59×
Iowa1,1900.51×
New Mexico1,0990.78×
Mississippi1,0960.47×
Rhode Island9591.07×
New Hampshire9110.82×
Idaho8580.61×
Nebraska8510.6×
Delaware6090.78×
West Virginia6030.46×
Maine5190.51×
Alaska4760.79×
Montana3930.5×
Vermont3240.65×
North Dakota2840.49×
South Dakota2590.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for KIKO Milano audience
BrandAffinityCategory
Elsword26.16×Games
Minnesota2.12×Travel & Leisure
Home equity1.96×Home & Garden
JDSU2.99×Business & Career
Combat sport1.52×Sports
Nationality1.87×Politics & Society
Bank account2.08×Business & Career
Mothercare2.72×Kids & Family
Staycation2.52×Home & Garden
Takers7.06×Movies & TV
Kendra Scott1.8×Fashion & Accessoires
Bugatti Chiron6.31×Cars & Mobility
Stamp collecting2.82×Home & Garden
Regional styles of Mexican music1.68×Music & Radio
Stay at Home Mum7.31×Kids & Family
Nipsey Hussle3.15×Music & Radio
Roger Federer3.24×Sports
Steampunk2.27×Fashion & Accessoires
Panama1.6×Travel & Leisure
Tierra caliente3.35×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by KIKO Milano audience
TraitClusterScore
Luxury OrientationPREMIUM1.54
Design AffinityPREMIUM1.34
CreativityOPEN1.26
Price SensitivityPREMIUM1.24
LGBTQ+ IdentityOPEN1.23
SustainabilityBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for KIKO Milano
CountryShare
Italy19.2%
Spain14.9%
Brazil9.5%

See KIKO Milano audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does KIKO Milano have in United States?

KIKO Milano has an estimated audience of 282,379 people in United States, concentrated in Florida and California.

What is the gender split and age of KIKO Milano fans?

79.5% of KIKO Milano fans are female, 20.5% are male, with an average age of 35.2 years.

Which brands do KIKO Milano fans like most?

KIKO Milano fans show strongest brand affinity for Elsword (26.16×), Minnesota (2.12×), and Home equity (1.96×) over the country average.

Where do KIKO Milano fans live in United States?

KIKO Milano fans in United States are most concentrated in Florida (reach 62,347), California (reach 60,704), and New York (reach 45,684). These three regions account for the largest share of the active audience.

What other brands do KIKO Milano fans also like?

Beyond KIKO Milano itself, the audience over-indexes on Minnesota (2.12×), Home equity (1.96×), JDSU (2.99×), and Combat sport (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for KIKO Milano. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.