Rascasse Audience Intelligence

KIKO Milano Target Market in United States

A data profile of the people who buy, follow and care about KIKO Milano in United States — modelled from more than twelve digital signal sources. KIKO Milano has an estimated audience of 318,941 people in United States.

#78among Cosmetics in United States#4836among Brand in United States#472in Beauty & Wellness

The average KIKO Milano fan in United States is 31.1 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Super Size Me, Pinky and the Brain, Yves Rocher (company), with strongest over-indexing on Super Size Me (64.9× the country average).

Demographically, the KIKO Milano audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical KIKO Milano fan in United States is more female, around 31.1 years old, with strong Indulgence tendencies and a notable affinity for Super Size Me.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the KIKO Milano profile in United States.

Audience size
319K
in United States
Gender
86.1%♀
13.9% male
Age
31.1
average years
Country rank
#46840
Brand in United States
Fig. 01

Search interest · 12-month trend

+128%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of KIKO Milano

86.1% are female, 13.9% are male, average age 31.1.

Fig. 02

Gender split

86.1%
Female
13.9%
Male
Demographic split for KIKO Milano audience in United States
MetricValue
Female86.1%
Male13.9%
Average age31.1
Estimated audience size318,941
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the KIKO Milano audience in United States
Age bracketShare%
16-1947%
20-2917%
30-3913%
40-4913%
50+10%
Fig. 04

Worldwide distribution

2.5%

of the worldwide KIKO Milano audience comes from United States.

Worldwide audience distribution share by country for KIKO Milano
CountryShare
Italy20.5%
Spain15.1%
Brazil8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the KIKO Milano audience in United States is strongest.

Fig. 05

Top regions by affinity

KIKO Milano customers by region in United States
#RegionReachAffinity×
01Florida~60K3.29×
02New York~50K3.07×
03New Jersey~20K2.26×
04California~50K1.85×
05Massachusetts~9K1.78×
06Nevada~5K1.73×
07Connecticut~4K1.49×
08Texas~30K1.40×
09Virginia~9K1.32×
10Rhode Island~1K1.28×
11Maryland~6K1.25×
12Washington~7K1.24×
13Washington, District of Columbia<1K1.20×
14Arizona~6K1.17×
15Georgia~9K1.06×
16Alaska<1K1.06×
17Kansas~2K1.04×
18Pennsylvania~9K1.03×
19Utah~2K1.01×
20Oregon~3K1.00×
21Delaware<1K0.99×
22Hawaii~1K0.90×
23Vermont<1K0.89×
24Illinois~8K0.87×
25North Dakota<1K0.87×
26Tennessee~5K0.86×
27Minnesota~3K0.85×
28South Dakota<1K0.85×
29South Carolina~3K0.84×
30Nebraska~1K0.84×
31Louisiana~3K0.83×
32Montana<1K0.83×
33Maine<1K0.82×
34Indiana~4K0.80×
35Oklahoma~2K0.80×
36Arkansas~2K0.80×
37West Virginia~1K0.80×
38New Hampshire<1K0.79×
39Wisconsin~3K0.78×
40Mississippi~2K0.75×
41New Mexico~1K0.75×
42Idaho~1K0.75×
43Iowa~2K0.73×
44Colorado~3K0.68×
45North Carolina~5K0.63×
46Michigan~4K0.63×
47Kentucky~2K0.62×
48Alabama~2K0.60×
49Missouri~2K0.57×
50Ohio~4K0.51×
Fig. 06

Affinity by region

Affinity by region — KIKO Milano, United States
0.51×1.00×3.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the KIKO Milano audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for KIKO Milano audience
#·InterestCategoryAffinity×
01Yves Rocher (company)Beauty & Wellness140.40×
02Super Size MeMovies & TV64.90×
03LCD SoundsystemMusic & Radio52.23×
04Pinky and the BrainMovies & TV48.50×
05Ray CharlesMusic & Radio12.57×
06BB creamBeauty & Wellness7.23×
07MegamindMovies & TV7.14×
08Scooby-DooMovies & TV6.79×
09Eyelash extensionsBeauty & Wellness3.08×
10MoisturizerHome & Garden2.98×
11SephoraShopping2.86×
12WhataburgerFood & Beverages2.85×
13Personal careHealth2.75×
14Natural skin careBeauty & Wellness2.72×
15ULTA BeautyBeauty & Wellness2.47×
16Beauty salonsBeauty & Wellness2.01×
17Skin careBeauty & Wellness1.98×
18Best BuyShopping1.91×
19NordstromShopping1.83×
20WalgreensShopping1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the KIKO Milano audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by KIKO Milano audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.73×
Price SensitivityPREMIUM1.62×
CreativityOPEN1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by KIKO Milano audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.73×
TraditionCONSERVATISM0.91×
Family OrientationCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is KIKO Milano's target market in United States?

KIKO Milano's target market in United States covers an estimated 318,941 people, concentrated in Florida and California.

02

What is the gender split and age of KIKO Milano customers?

86.1% of the KIKO Milano audience are female, 13.9% are male, with an average age of 31.1 years.

03

Which brands do KIKO Milano fans like most?

KIKO Milano fans show strongest brand affinity for Super Size Me (64.9×), Pinky and the Brain (48.5×), and Yves Rocher (company) (140.4×) over the country average.

04

Where do KIKO Milano fans live in United States?

KIKO Milano fans in United States are most concentrated in Florida (reach ~60K), California (reach ~50K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do KIKO Milano fans also like?

Beyond KIKO Milano itself, the audience over-indexes on Pinky and the Brain (48.5×), Yves Rocher (company) (140.4×), LCD Soundsystem (52.23×), and Scooby-Doo (6.79×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for KIKO Milano. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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