Koblenz Audience in Germany
A data profile of the people who buy, follow and care about Koblenz in Germany — modelled from more than twelve digital signal sources. Koblenz has an estimated audience of 1,390,497 people in Germany.
The average Koblenz fan in Germany is 40.7 years old, balanced, and lives primarily in Rheinland-Pfalz.
The audience is concentrated in Rheinland-Pfalz, Nordrhein-Westfalen, Hessen.
Top brand affinities include Müller (company), Nature, Family, with strongest over-indexing on Müller (company) (2.09× the country average).
Demographically, the Koblenz audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Koblenz fan in Germany is balanced, around 40.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Müller (company).
At a glance
The key figures that characterise the Koblenz profile in Germany.
Search interest · 12-month trend
Demographics of Koblenz fans
54.6% are female, 45.4% are male, average age 40.7.
Gender split
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 40.7 |
| Estimated audience size | 1,390,497 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 21% |
Geography
Where the Koblenz audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rheinland-Pfalz | ~600K | 8.13× | |
| 02 | Hessen | ~100K | 1.30× | |
| 03 | Nordrhein-Westfalen | ~300K | 1.00× | |
| 04 | Saarland | ~20K | 0.92× | |
| 05 | Baden-Württemberg | ~100K | 0.67× | |
| 06 | Niedersachsen | ~70K | 0.53× | |
| 07 | Bayern | ~100K | 0.49× | |
| 08 | Bremen | ~6K | 0.49× | |
| 09 | Hamburg | ~10K | 0.46× | |
| 10 | Thüringen | ~20K | 0.45× | |
| 11 | Berlin | ~30K | 0.42× | |
| 12 | Schleswig-Holstein | ~20K | 0.40× | |
| 13 | Sachsen | ~30K | 0.39× | |
| 14 | Sachsen-Anhalt | ~10K | 0.35× | |
| 15 | Brandenburg | ~10K | 0.33× | |
| 16 | Mecklenburg-Vorpommern | ~9K | 0.33× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Koblenz audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gossip Girl | Movies & TV | 4.45× | ||
| 02 | McCafé | Food & Beverages | 4.12× | ||
| 03 | Eros Ramazzotti | Music & Radio | 4.06× | ||
| 04 | Ticketmaster | Travel & Leisure | 2.95× | ||
| 05 | Roland Kaiser | Music & Radio | 2.27× | ||
| 06 | Dieter Bohlen | Music & Radio | 2.26× | ||
| 07 | Junge Freiheit | News | 2.18× | ||
| 08 | Müller (company) | Food & Beverages | 2.09× | ||
| 09 | Nature | Home & Garden | 1.96× | ||
| 10 | French Bulldog | Pets & Animals | 1.94× | ||
| 11 | Wetter.com | Home & Garden | 1.91× | ||
| 12 | Targobank | Business & Career | 1.91× | ||
| 13 | Siberian Husky | Pets & Animals | 1.91× | ||
| 14 | Labrador Retriever | Pets & Animals | 1.83× | ||
| 15 | Aral AG | Cars & Mobility | 1.82× | ||
| 16 | ADAC | Cars & Mobility | 1.75× | ||
| 17 | Family | Kids & Family | 1.71× | ||
| 18 | Vacations | Travel & Leisure | 1.64× | ||
| 19 | Postbank | Business & Career | 1.62× | ||
| 20 | CHECK24 | Business & Career | 1.58× |
Personality of the Koblenz audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.47× | |
| Need for Security | CONSERVATISM | 1.32× | |
| Spirituality | BALANCE | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.80× | |
| Price Sensitivity | PREMIUM | 0.80× | |
| Sports Activity | POWER | 0.84× |
Frequently asked questions
How many fans does Koblenz have in Germany?
Koblenz has an estimated audience of 1,390,497 people in Germany, concentrated in Rheinland-Pfalz and Nordrhein-Westfalen.
What is the gender split and age of Koblenz fans?
54.6% of Koblenz fans are female, 45.4% are male, with an average age of 40.7 years.
Which brands do Koblenz fans like most?
Koblenz fans show strongest brand affinity for Müller (company) (2.09×), Nature (1.96×), and Family (1.71×) over the country average.
Where do Koblenz fans live in Germany?
Koblenz fans in Germany are most concentrated in Rheinland-Pfalz (reach ~600K), Nordrhein-Westfalen (reach ~300K), and Hessen (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Koblenz fans also like?
Beyond Koblenz itself, the audience over-indexes on Nature (1.96×), Family (1.71×), Roland Kaiser (2.27×), and CHECK24 (1.58×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,665,101)
- Berlin (8,392,974)
See Koblenz audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Koblenz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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