Kunstsammlung Nordrhein-Westfalen Audience in Germany
Kunstsammlung Nordrhein-Westfalen has an estimated audience of 357,043 people in Germany. 56.6% are female, 43.4% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: Spiegel Online, Garden centre, Airbnb, Postbank, Eurowings.
The average Kunstsammlung Nordrhein-Westfalen fan in Germany is 42.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include Spiegel Online, Garden centre, Airbnb, with strongest over-indexing on Spiegel Online (1.69× the country average). Demographically, the Kunstsammlung Nordrhein-Westfalen audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Urban Lifestyle, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: POI · Subtype: Museum
Demographics of Kunstsammlung Nordrhein-Westfalen fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 42.2 |
| Estimated audience size | 357,043 |
Audience persona
The typical Kunstsammlung Nordrhein-Westfalen fan in Germany is more female, around 42.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Spiegel Online.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 267,783 | 12.93× |
| Hessen | 9,507 | 0.35× |
| Bayern | 9,286 | 0.16× |
| Niedersachsen | 8,835 | 0.25× |
| Baden-Württemberg | 8,668 | 0.18× |
| Rheinland-Pfalz | 6,221 | 0.35× |
| Berlin | 5,578 | 0.35× |
| Hamburg | 2,148 | 0.27× |
| Sachsen | 2,098 | 0.12× |
| Schleswig-Holstein | 1,598 | 0.12× |
| Brandenburg | 1,130 | 0.1× |
| Thüringen | 1,088 | 0.12× |
| Sachsen-Anhalt | 975 | 0.11× |
| Mecklenburg-Vorpommern | 858 | 0.13× |
| Saarland | 853 | 0.19× |
| Bremen | 837 | 0.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Spiegel Online | 1.69× | News |
| Garden centre | 2.5× | Home & Garden |
| Airbnb | 1.56× | Travel & Leisure |
| Postbank | 1.72× | Business & Career |
| Eurowings | 1.76× | Travel & Leisure |
| Breuninger | 1.83× | Fashion & Accessoires |
| Bohemianism | 3.51× | Fashion & Accessoires |
| Let's Dance (German TV series) | 1.63× | Movies & TV |
| Tchibo | 1.6× | Shopping |
| MSV Duisburg | 2.79× | Sports |
| Terraced house | 2.08× | Home & Garden |
| FC Schalke 04 | 1.52× | Sports |
| ImmobilienScout24 | 1.51× | Home & Garden |
| Der Tagesspiegel | 1.58× | News |
| Reinhard Mey | 2.33× | Music & Radio |
| Uniqlo | 1.6× | Shopping |
| Birkenstock | 1.82× | Fashion & Accessoires |
| Tour de France | 2.23× | Sports |
| BUNTE.de | 1.61× | Internet & Social Media |
| Thermomix | 1.57× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.44 |
| Community Orientation | OPEN | 1.4 |
| Family Orientation | CONSERVATISM | 1.38 |
| Quality Awareness | PREMIUM | 1.33 |
| Design Affinity | PREMIUM | 1.29 |
| Indulgence | JOY | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 93.5% |
| Netherlands | 2.0% |
| Belgium | 0.9% |
See Kunstsammlung Nordrhein-Westfalen audiences in other countries
- Kunstsammlung Nordrhein-Westfalen — United States
- Kunstsammlung Nordrhein-Westfalen — United Kingdom
- Kunstsammlung Nordrhein-Westfalen — France
- Kunstsammlung Nordrhein-Westfalen — Italy
- Kunstsammlung Nordrhein-Westfalen — Spain
- Kunstsammlung Nordrhein-Westfalen — Brazil
- Kunstsammlung Nordrhein-Westfalen — Japan
- Kunstsammlung Nordrhein-Westfalen — South Korea
- Kunstsammlung Nordrhein-Westfalen — India
More Museum audiences in Germany
- Roman Baths (Bath) (6,103,957)
- Hamburger Kunsthalle (1,815,257)
- Museum of Modern Art (1,702,431)
- Städel Museum (1,544,450)
- Senckenberg Naturmuseum (1,253,017)
Frequently asked questions
How many fans does Kunstsammlung Nordrhein-Westfalen have in Germany?
Kunstsammlung Nordrhein-Westfalen has an estimated audience of 357,043 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Kunstsammlung Nordrhein-Westfalen fans?
56.6% of Kunstsammlung Nordrhein-Westfalen fans are female, 43.4% are male, with an average age of 42.2 years.
Which brands do Kunstsammlung Nordrhein-Westfalen fans like most?
Kunstsammlung Nordrhein-Westfalen fans show strongest brand affinity for Spiegel Online (1.69×), Garden centre (2.5×), and Airbnb (1.56×) over the country average.
Where do Kunstsammlung Nordrhein-Westfalen fans live in Germany?
Kunstsammlung Nordrhein-Westfalen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 267,783), Hessen (reach 9,507), and Bayern (reach 9,286). These three regions account for the largest share of the active audience.
What other brands do Kunstsammlung Nordrhein-Westfalen fans also like?
Beyond Kunstsammlung Nordrhein-Westfalen itself, the audience over-indexes on Garden centre (2.5×), Airbnb (1.56×), Postbank (1.72×), and Eurowings (1.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kunstsammlung Nordrhein-Westfalen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.