Rascasse Audience Intelligence

Lachen, Switzerland Audience in Germany

A data profile of the people who buy, follow and care about Lachen, Switzerland in Germany — modelled from more than twelve digital signal sources. Lachen, Switzerland has an estimated audience of 1,957,898 people in Germany.

#212among POI in Germany#273in Travel & Leisure

The average Lachen, Switzerland fan in Germany is 35.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Schlager music, McDonald's, Ryanair, with strongest over-indexing on Schlager music (2.14× the country average).

Demographically, the Lachen, Switzerland audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Extroversion, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lachen, Switzerland fan in Germany is balanced, around 35.6 years old, with strong Extroversion tendencies and a notable affinity for Schlager music.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lachen, Switzerland profile in Germany.

Audience size
2M
in Germany
Gender
53.7%♀
46.3% male
Age
35.6
average years
Country rank
#3443
POI in Germany
Fig. 01

Search interest · 12-month trend

+47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lachen, Switzerland fans

53.7% are female, 46.3% are male, average age 35.6.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Lachen, Switzerland audience in Germany
MetricValue
Female53.7%
Male46.3%
Average age35.6
Estimated audience size1,957,898
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Lachen, Switzerland audience in Germany
Age bracketShare%
16-1931%
20-2917%
30-3918%
40-4922%
50+12%
Fig. 04

Worldwide distribution

73.1%

of the worldwide Lachen, Switzerland audience comes from Germany.

Worldwide audience distribution share by country for Lachen, Switzerland
CountryShare
Germany73.1%
Austria9.2%
Netherlands7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lachen, Switzerland audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lachen, Switzerland fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~50K1.17×
02Schleswig-Holstein~80K1.14×
03Rheinland-Pfalz~100K1.09×
04Saarland~30K1.08×
05Sachsen~100K1.05×
06Sachsen-Anhalt~50K1.02×
07Brandenburg~60K1.01×
08Mecklenburg-Vorpommern~40K1.01×
09Bremen~20K1.01×
10Berlin~90K1.00×
11Thüringen~50K0.99×
12Niedersachsen~200K0.92×
13Hessen~100K0.92×
14Baden-Württemberg~200K0.89×
15Bayern~300K0.85×
16Nordrhein-Westfalen~400K0.82×
Fig. 06

Affinity by region

Affinity by region — Lachen, Switzerland, Germany
0.82×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lachen, Switzerland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lachen, Switzerland audience
#·InterestCategoryAffinity×
01Iron MaidenMusic & Radio3.78×
02FIS Alpine Ski World CupSports3.17×
03Sandra BullockMovies & TV2.93×
04Keanu ReevesMovies & TV2.80×
05MinecraftGames2.71×
06Arnold SchwarzeneggerMovies & TV2.69×
07Meghan MarkleFashion & Accessoires2.52×
08Schlager musicMusic & Radio2.14×
09Tour de FranceSports1.95×
10Solar energyHome & Garden1.90×
11Rail transportTravel & Leisure1.83×
123. LigaSports1.78×
13Heidi KlumFashion & Accessoires1.73×
14McDonald'sFood & Beverages1.67×
15FC Schalke 04Sports1.65×
16Taylor SwiftMusic & Radio1.65×
17QVCMovies & TV1.63×
18RyanairTravel & Leisure1.57×
19Tabloid (newspaper format)Literature1.57×
20FlixBusCars & Mobility1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lachen, Switzerland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lachen, Switzerland audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.61×
Family OrientationCONSERVATISM1.29×
Convenience OrientationPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lachen, Switzerland audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.50×
Career OrientationPOWER0.52×
Early Adopter MentalityPOWER0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lachen, Switzerland have in Germany?

Lachen, Switzerland has an estimated audience of 1,957,898 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lachen, Switzerland fans?

53.7% of Lachen, Switzerland fans are female, 46.3% are male, with an average age of 35.6 years.

03

Which brands do Lachen, Switzerland fans like most?

Lachen, Switzerland fans show strongest brand affinity for Schlager music (2.14×), McDonald's (1.67×), and Ryanair (1.57×) over the country average.

04

Where do Lachen, Switzerland fans live in Germany?

Lachen, Switzerland fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Lachen, Switzerland fans also like?

Beyond Lachen, Switzerland itself, the audience over-indexes on McDonald's (1.67×), Ryanair (1.57×), Solar energy (1.9×), and Iron Maiden (3.78×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Lachen, Switzerland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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