Leifheit Audience in Germany
Leifheit has an estimated audience of 157,823 people in Germany. 51.4% are female, 48.6% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Icon (magazine), New Era (Namibia), Corfu (regional unit), Natural rubber.
The average Leifheit fan in Germany is 41.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Icon (magazine), New Era (Namibia), with strongest over-indexing on Progressive rock (1.82× the country average). Demographically, the Leifheit audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Consulting
Demographics of Leifheit fans
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 41.8 |
| Estimated audience size | 157,823 |
Audience persona
The typical Leifheit fan in Germany is balanced, around 41.8 years old, with strong Quality Awareness tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 73,800 | 1.06× |
| Bayern | 57,557 | 1.12× |
| Baden-Württemberg | 48,672 | 1.12× |
| Rheinland-Pfalz | 30,487 | 1.91× |
| Niedersachsen | 30,041 | 0.97× |
| Hessen | 29,459 | 1.21× |
| Sachsen | 13,900 | 0.89× |
| Berlin | 11,607 | 0.81× |
| Schleswig-Holstein | 9,818 | 0.86× |
| Brandenburg | 8,303 | 0.84× |
| Thüringen | 7,261 | 0.89× |
| Sachsen-Anhalt | 6,777 | 0.82× |
| Hamburg | 6,132 | 0.85× |
| Mecklenburg-Vorpommern | 4,465 | 0.73× |
| Saarland | 4,115 | 1.05× |
| Bremen | 2,373 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 1.82× | Music & Radio |
| Icon (magazine) | 2.91× | Arts & Culture |
| New Era (Namibia) | 3× | News |
| Corfu (regional unit) | 2.12× | Travel & Leisure |
| Natural rubber | 1.52× | Cars & Mobility |
| Home Delivery | 1.77× | Food & Beverages |
| Therme Erding | 2.92× | Travel & Leisure |
| Peat | 3.82× | |
| Metamorphoses | 1.67× | Literature |
| Motion Picture Association of America | 3.97× | Movies & TV |
| Emil Nolde | 2.43× | Arts & Culture |
| Video izle | 1.53× | |
| Homesteading | 2.36× | Home & Garden |
| Keeper (password manager) | 1.57× | Technology & Electronics |
| Carrie (novel) | 2.02× | Literature |
| Eden Lake | 1.72× | Movies & TV |
| Japanese New Year | 3.31× | Travel & Leisure |
| Gender-neutral language | 1.88× | Politics & Society |
| Bugatti Chiron | 1.88× | Cars & Mobility |
| Low-carbon emission | 2.12× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.72 |
| DIY Mentality | THRILL | 1.6 |
| Design Affinity | PREMIUM | 1.47 |
| Sports Activity | POWER | 1.46 |
| Family Orientation | CONSERVATISM | 1.37 |
| Sustainability | BALANCE | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 23.2% |
| Netherlands | 14.4% |
| France | 7.7% |
See Leifheit audiences in other countries
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Frequently asked questions
How many fans does Leifheit have in Germany?
Leifheit has an estimated audience of 157,823 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Leifheit fans?
51.4% of Leifheit fans are female, 48.6% are male, with an average age of 41.8 years.
Which brands do Leifheit fans like most?
Leifheit fans show strongest brand affinity for Progressive rock (1.82×), Icon (magazine) (2.91×), and New Era (Namibia) (3×) over the country average.
Where do Leifheit fans live in Germany?
Leifheit fans in Germany are most concentrated in Nordrhein-Westfalen (reach 73,800), Bayern (reach 57,557), and Baden-Württemberg (reach 48,672). These three regions account for the largest share of the active audience.
What other brands do Leifheit fans also like?
Beyond Leifheit itself, the audience over-indexes on Icon (magazine) (2.91×), New Era (Namibia) (3×), Corfu (regional unit) (2.12×), and Natural rubber (1.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Leifheit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.