LOGO Audience in Germany
LOGO has an estimated audience of 1,913,425 people in Germany. 52.1% are female, 47.9% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Gil Ofarim, Israel, KLIX (AM), Škoda Kodiaq.
The average LOGO fan in Germany is 38.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Gil Ofarim, Israel, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the LOGO audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of LOGO fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 38.5 |
| Estimated audience size | 1,913,425 |
Audience persona
The typical LOGO fan in Germany is balanced, around 38.5 years old, with strong Indulgence tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 476,778 | 1.14× |
| Bayern | 352,070 | 1.14× |
| Baden-Württemberg | 244,171 | 0.94× |
| Niedersachsen | 191,580 | 1.03× |
| Hessen | 177,134 | 1.21× |
| Rheinland-Pfalz | 141,285 | 1.47× |
| Berlin | 116,504 | 1.36× |
| Sachsen | 63,067 | 0.67× |
| Schleswig-Holstein | 62,541 | 0.91× |
| Hamburg | 56,304 | 1.3× |
| Brandenburg | 53,388 | 0.9× |
| Thüringen | 31,947 | 0.66× |
| Saarland | 24,600 | 1.05× |
| Sachsen-Anhalt | 24,380 | 0.49× |
| Mecklenburg-Vorpommern | 21,027 | 0.58× |
| Bremen | 18,948 | 1.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Gil Ofarim | 1.53× | Music & Radio |
| Israel | 2.11× | Travel & Leisure |
| KLIX (AM) | 2.54× | Music & Radio |
| Škoda Kodiaq | 1.64× | Cars & Mobility |
| Home Delivery | 2.17× | Food & Beverages |
| Corfu (regional unit) | 1.8× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 2.72× | Music & Radio |
| Volvo V60 | 2.67× | Cars & Mobility |
| Theocracy | 5.1× | Music & Radio |
| Building insulation | 2.03× | Home & Garden |
| Glashütte | 1.94× | Travel & Leisure |
| Zagreb | 1.73× | Travel & Leisure |
| Alaska | 1.54× | Travel & Leisure |
| San Gil | 1.7× | Travel & Leisure |
| Coworking | 1.59× | Business & Career |
| Chalkidiki | 1.51× | Travel & Leisure |
| Liberace | 2.2× | Music & Radio |
| Celtic mythology | 1.88× | Arts & Culture |
| The Equalizer | 1.71× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.21 |
| Tradition | CONSERVATISM | 1.16 |
| Patriotism | CONSERVATISM | 1.05 |
| Sports Activity | POWER | 1.03 |
| Travelling | THRILL | 1.01 |
| Luxury Orientation | PREMIUM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.8% |
| Germany | 10.8% |
| India | 7.7% |
See LOGO audiences in other countries
More Concert venue audiences in Germany
- Berlin (12,078,121)
- Berlín (11,680,887)
- Marktplatz (6,533,799)
- Brandenburger Tor (6,404,974)
- Parkhaus (5,016,091)
Frequently asked questions
How many fans does LOGO have in Germany?
LOGO has an estimated audience of 1,913,425 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of LOGO fans?
52.1% of LOGO fans are female, 47.9% are male, with an average age of 38.5 years.
Which brands do LOGO fans like most?
LOGO fans show strongest brand affinity for Stradivarius (1.97×), Gil Ofarim (1.53×), and Israel (2.11×) over the country average.
Where do LOGO fans live in Germany?
LOGO fans in Germany are most concentrated in Nordrhein-Westfalen (reach 476,778), Bayern (reach 352,070), and Baden-Württemberg (reach 244,171). These three regions account for the largest share of the active audience.
What other brands do LOGO fans also like?
Beyond LOGO itself, the audience over-indexes on Gil Ofarim (1.53×), Israel (2.11×), KLIX (AM) (2.54×), and Škoda Kodiaq (1.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for LOGO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.