LOGO Audience in Germany
LOGO has an estimated audience of 1,913,425 people in Germany. 52.1% are female, 47.9% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Vacations, Stuttgart, Hygiene, Transfermarkt.
The average LOGO fan in Germany is 38.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Vacations, Stuttgart, with strongest over-indexing on Tagesschau (1.82× the country average). Demographically, the LOGO audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of LOGO fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 38.5 |
| Estimated audience size | 1,913,425 |
Audience persona
The typical LOGO fan in Germany is balanced, around 38.5 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 476,778 | 1.14× |
| Bayern | 352,070 | 1.14× |
| Baden-Württemberg | 244,171 | 0.94× |
| Niedersachsen | 191,580 | 1.03× |
| Hessen | 177,134 | 1.21× |
| Rheinland-Pfalz | 141,285 | 1.47× |
| Berlin | 116,504 | 1.36× |
| Sachsen | 63,067 | 0.67× |
| Schleswig-Holstein | 62,541 | 0.91× |
| Hamburg | 56,304 | 1.3× |
| Brandenburg | 53,388 | 0.9× |
| Thüringen | 31,947 | 0.66× |
| Saarland | 24,600 | 1.05× |
| Sachsen-Anhalt | 24,380 | 0.49× |
| Mecklenburg-Vorpommern | 21,027 | 0.58× |
| Bremen | 18,948 | 1.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.82× | Movies & TV |
| Vacations | 2.34× | Travel & Leisure |
| Stuttgart | 2.51× | Travel & Leisure |
| Hygiene | 2.38× | Beauty & Wellness |
| Transfermarkt | 2.01× | Sports |
| North Rhine-Westphalia | 1.89× | Travel & Leisure |
| Spiegel Online | 1.52× | News |
| Hairstyle | 2.2× | Beauty & Wellness |
| German language | 1.97× | Politics & Society |
| Lieferando.de | 1.65× | Food & Beverages |
| Self care | 2.31× | Health |
| Radio broadcasting | 2.57× | Music & Radio |
| Vacation rental | 2.63× | Travel & Leisure |
| Storm of Love | 2.37× | Movies & TV |
| Concerts | 1.71× | Music & Radio |
| Vanessa Mai | 3.18× | Music & Radio |
| Hundeurlaub | 4.76× | Pets & Animals |
| Walking | 2.56× | Sports |
| Satire | 2.5× | Literature |
| Logistics | 2.17× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.21 |
| Tradition | CONSERVATISM | 1.16 |
| Patriotism | CONSERVATISM | 1.05 |
| Sports Activity | POWER | 1.03 |
| Travelling | THRILL | 1.01 |
| Luxury Orientation | PREMIUM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.8% |
| Germany | 10.8% |
| India | 7.7% |
See LOGO audiences in other countries
More Concert venue audiences in Germany
- Berlin (12,078,121)
- Marktplatz (6,533,799)
- Brandenburger Tor (6,404,974)
- Parkhaus (5,016,091)
- Uber Arena (4,455,309)
Frequently asked questions
How many fans does LOGO have in Germany?
LOGO has an estimated audience of 1,913,425 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of LOGO fans?
52.1% of LOGO fans are female, 47.9% are male, with an average age of 38.5 years.
Which brands do LOGO fans like most?
LOGO fans show strongest brand affinity for Tagesschau (1.82×), Vacations (2.34×), and Stuttgart (2.51×) over the country average.
Where do LOGO fans live in Germany?
LOGO fans in Germany are most concentrated in Nordrhein-Westfalen (reach 476,778), Bayern (reach 352,070), and Baden-Württemberg (reach 244,171). These three regions account for the largest share of the active audience.
What other brands do LOGO fans also like?
Beyond LOGO itself, the audience over-indexes on Vacations (2.34×), Stuttgart (2.51×), Hygiene (2.38×), and Transfermarkt (2.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for LOGO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.