Rascasse Audience Intelligence

Lucy Cat Audience in Germany

A data profile of the people who buy, follow and care about Lucy Cat in Germany — modelled from more than twelve digital signal sources. Lucy Cat has an estimated audience of 303,978 people in Germany.

#73among Social media influencer in Germany#3626among Person in Germany#223in Internet & Social Media

The average Lucy Cat fan in Germany is 22.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Shirin David, Haftbefehl, Ikkimel, with strongest over-indexing on Shirin David (30.17× the country average).

Demographically, the Lucy Cat audience skews more male with an average age of 22.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lucy Cat fan in Germany is more male, around 22.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Shirin David.

Category: Internet & Social Media · Type: Person · Subtype: Social media influencer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lucy Cat profile in Germany.

Audience size
304K
in Germany
Gender
41.9%♀
58.1% male
Age
22.8
average years
Country rank
#17146
Person in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lucy Cat fans

41.9% are female, 58.1% are male, average age 22.8.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for Lucy Cat audience in Germany
MetricValue
Female41.9%
Male58.1%
Average age22.8
Estimated audience size303,978
Fig. 03

Age distribution

Ø 22.8
average years
Age distribution of the Lucy Cat audience in Germany
Age bracketShare%
16-1975%
20-2917%
30-395%
40-492%
50+1%
Fig. 04

Worldwide distribution

62.2%

of the worldwide Lucy Cat audience comes from Germany.

Worldwide audience distribution share by country for Lucy Cat
CountryShare
Germany62.2%
Austria7.2%
United States4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lucy Cat audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lucy Cat fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~9K1.48×
02Sachsen~20K1.19×
03Thüringen~9K1.15×
04Sachsen-Anhalt~9K1.11×
05Brandenburg~10K1.09×
06Bayern~50K1.08×
07Niedersachsen~30K1.08×
08Schleswig-Holstein~10K0.97×
09Nordrhein-Westfalen~60K0.95×
10Baden-Württemberg~40K0.92×
11Hessen~20K0.89×
12Hamburg~6K0.89×
13Saarland~3K0.88×
14Rheinland-Pfalz~10K0.87×
15Berlin~10K0.77×
16Bremen~2K0.72×
Fig. 06

Affinity by region

Affinity by region — Lucy Cat, Germany
0.72×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lucy Cat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lucy Cat audience
#·InterestCategoryAffinity×
01Shirin DavidBeauty & Wellness30.17×
02SSIOMusic & Radio25.74×
03KC RebellMusic & Radio23.58×
04ReezyMusic & Radio18.70×
05Monet192Music & Radio18.09×
06Pa SportsMusic & Radio18.05×
07IkkimelMusic & Radio15.53×
08HaftbefehlMusic & Radio14.69×
09German hip hopMusic & Radio12.65×
10BennoMusic & Radio12.23×
11FinchMusic & Radio10.40×
12Adriana LimaFashion & Accessoires10.30×
13AylivaMusic & Radio10.12×
14Apache 207Music & Radio9.13×
15Sarah LombardiMusic & Radio7.23×
16BushidoMusic & Radio6.45×
17TipicoGames3.37×
18Lieferando.deFood & Beverages2.82×
19CHECK24Business & Career2.55×
20SV Werder BremenSports2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lucy Cat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lucy Cat audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.26×
Risk AppetiteTHRILL1.25×
SpiritualityBALANCE1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lucy Cat audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.67×
Quality AwarenessPREMIUM0.68×
Pet OwnershipJOY0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lucy Cat have in Germany?

Lucy Cat has an estimated audience of 303,978 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lucy Cat fans?

41.9% of Lucy Cat fans are female, 58.1% are male, with an average age of 22.8 years.

03

Which brands do Lucy Cat fans like most?

Lucy Cat fans show strongest brand affinity for Shirin David (30.17×), Haftbefehl (14.69×), and Ikkimel (15.53×) over the country average.

04

Where do Lucy Cat fans live in Germany?

Lucy Cat fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Lucy Cat fans also like?

Beyond Lucy Cat itself, the audience over-indexes on Haftbefehl (14.69×), Ikkimel (15.53×), SSIO (25.74×), and Finch (10.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Lucy Cat audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lucy Cat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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