Luxair Audience in Germany
Luxair has an estimated audience of 612,348 people in Germany. 66.8% are female, 33.2% are male, average age 48.6. Top regions: Rheinland-Pfalz, Saarland, Hessen. Top brand affinities: Goes, Gudrun Sjödén, Home Office, Gil Ofarim, Artistic inspiration.
The average Luxair fan in Germany is 48.6 years old, more female, and lives primarily in Rheinland-Pfalz. The audience is concentrated in Rheinland-Pfalz, Saarland, Hessen. Top brand affinities include Goes, Gudrun Sjödén, Home Office, with strongest over-indexing on Goes (1.7× the country average). Demographically, the Luxair audience skews more female with an average age of 48.6, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand
Demographics of Luxair fans
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 48.6 |
| Estimated audience size | 612,348 |
Audience persona
The typical Luxair fan in Germany is more female, around 48.6 years old, with strong Travelling tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Rheinland-Pfalz | 130,310 | 4.25× |
| Saarland | 75,059 | 9.98× |
| Hessen | 20,257 | 0.43× |
| Nordrhein-Westfalen | 16,522 | 0.12× |
| Baden-Württemberg | 11,704 | 0.14× |
| Bayern | 11,424 | 0.12× |
| Berlin | 6,746 | 0.25× |
| Niedersachsen | 3,718 | 0.06× |
| Hamburg | 2,847 | 0.21× |
| Schleswig-Holstein | 2,105 | 0.1× |
| Brandenburg | 1,986 | 0.1× |
| Sachsen | 1,573 | 0.05× |
| Mecklenburg-Vorpommern | 761 | 0.07× |
| Thüringen | 566 | 0.04× |
| Sachsen-Anhalt | 502 | 0.03× |
| Bremen | 298 | 0.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 1.7× | Travel & Leisure |
| Gudrun Sjödén | 4.21× | Fashion & Accessoires |
| Home Office | 1.59× | Business & Career |
| Gil Ofarim | 1.64× | Music & Radio |
| Artistic inspiration | 1.54× | Arts & Culture |
| Natural rubber | 2.64× | Cars & Mobility |
| Stradivarius | 1.79× | Shopping |
| Jack White | 2.14× | Movies & TV |
| Pantsuit | 6.96× | Fashion & Accessoires |
| VfL Wolfsburg | 1.58× | Sports |
| Nurse education | 1.9× | Kids & Family |
| Boracay | 5.12× | Travel & Leisure |
| Home Delivery | 2.07× | Food & Beverages |
| Snow White (Fables) | 1.62× | Literature |
| JDM Cars | 5.17× | Cars & Mobility |
| Therme Erding | 2.97× | Travel & Leisure |
| Euphonium | 6.74× | Music & Radio |
| Kayseria | 6.64× | Shopping |
| Weimar Republic | 3.1× | Politics & Society |
| Curcuma | 2.82× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.78 |
| Quality Awareness | PREMIUM | 1.62 |
| Luxury Orientation | PREMIUM | 1.37 |
| Design Affinity | PREMIUM | 1.34 |
| Indulgence | JOY | 1.32 |
| Sports Activity | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 35.6% |
| Germany | 34.4% |
| Belgium | 12.7% |
See Luxair audiences in other countries
More Travel & Leisure audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Luxair have in Germany?
Luxair has an estimated audience of 612,348 people in Germany, concentrated in Rheinland-Pfalz and Saarland.
What is the gender split and age of Luxair fans?
66.8% of Luxair fans are female, 33.2% are male, with an average age of 48.6 years.
Which brands do Luxair fans like most?
Luxair fans show strongest brand affinity for Goes (1.7×), Gudrun Sjödén (4.21×), and Home Office (1.59×) over the country average.
Where do Luxair fans live in Germany?
Luxair fans in Germany are most concentrated in Rheinland-Pfalz (reach 130,310), Saarland (reach 75,059), and Hessen (reach 20,257). These three regions account for the largest share of the active audience.
What other brands do Luxair fans also like?
Beyond Luxair itself, the audience over-indexes on Gudrun Sjödén (4.21×), Home Office (1.59×), Gil Ofarim (1.64×), and Artistic inspiration (1.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Luxair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.