Bitburger Audience in Germany
Bitburger has an estimated audience of 209,616 people in Germany. 28.4% are female, 71.6% are male, average age 41.9. Top regions: Nordrhein-Westfalen, Rheinland-Pfalz, Hessen. Top brand affinities: Rye whiskey, Burgundy wine, Postbank, Bauhaus, Aral AG.
The average Bitburger fan in Germany is 41.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Rheinland-Pfalz, Hessen. Top brand affinities include Rye whiskey, Burgundy wine, Postbank, with strongest over-indexing on Rye whiskey (38.29× the country average). Demographically, the Bitburger audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Beer
Demographics of Bitburger fans
| Metric | Value |
|---|---|
| Female | 28.4% |
| Male | 71.6% |
| Average age | 41.9 |
| Estimated audience size | 209,616 |
Audience persona
The typical Bitburger fan in Germany is more male, around 41.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Rye whiskey.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 104,771 | 1.55× |
| Rheinland-Pfalz | 55,793 | 3.6× |
| Hessen | 31,736 | 1.34× |
| Baden-Württemberg | 31,605 | 0.75× |
| Bayern | 26,553 | 0.53× |
| Niedersachsen | 18,678 | 0.62× |
| Saarland | 10,014 | 2.63× |
| Sachsen | 8,714 | 0.57× |
| Berlin | 8,191 | 0.59× |
| Schleswig-Holstein | 5,798 | 0.52× |
| Brandenburg | 5,398 | 0.56× |
| Thüringen | 5,273 | 0.67× |
| Hamburg | 4,638 | 0.66× |
| Sachsen-Anhalt | 4,555 | 0.57× |
| Mecklenburg-Vorpommern | 2,685 | 0.45× |
| Bremen | 1,005 | 0.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rye whiskey | 38.29× | Food & Beverages |
| Burgundy wine | 51.16× | Food & Beverages |
| Postbank | 4.7× | Business & Career |
| Bauhaus | 3.37× | Shopping |
| Aral AG | 3.18× | Cars & Mobility |
| Netto Marken-Discount | 2.86× | Shopping |
| Wetter.com | 3.09× | Home & Garden |
| Borussia Dortmund | 1.82× | Sports |
| Targobank | 4.34× | Business & Career |
| FRITZ!Box | 3.11× | Technology & Electronics |
| Monchhichi | 6.91× | Kids & Family |
| Business and industry | 1.51× | Business & Career |
| Luxair | 12.03× | Travel & Leisure |
| Nordsee | 5.15× | Food & Beverages |
| Hors d'oeuvre | 14.26× | Food & Beverages |
| 2. Bundesliga | 2.48× | Sports |
| Electronic data interchange | 4.89× | Technology & Electronics |
| Hornbach | 2.28× | Shopping |
| Yellow Tail (wine) | 20.6× | Food & Beverages |
| CHECK24 | 2.4× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.37 |
| DIY Mentality | THRILL | 1.31 |
| Patriotism | CONSERVATISM | 1.27 |
| Sports Activity | POWER | 1.16 |
| Travelling | THRILL | 1.12 |
| Need for Security | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 52.3% |
| United States | 9.7% |
| Netherlands | 4.5% |
See Bitburger audiences in other countries
More Beer audiences in Germany
- Flensburger (2,155,463)
- Paulaner Brewery (935,316)
- Guinness (799,830)
- Warsteiner (681,168)
- Bass Brewery (561,665)
Frequently asked questions
How many fans does Bitburger have in Germany?
Bitburger has an estimated audience of 209,616 people in Germany, concentrated in Nordrhein-Westfalen and Rheinland-Pfalz.
What is the gender split and age of Bitburger fans?
28.4% of Bitburger fans are female, 71.6% are male, with an average age of 41.9 years.
Which brands do Bitburger fans like most?
Bitburger fans show strongest brand affinity for Rye whiskey (38.29×), Burgundy wine (51.16×), and Postbank (4.7×) over the country average.
Where do Bitburger fans live in Germany?
Bitburger fans in Germany are most concentrated in Nordrhein-Westfalen (reach 104,771), Rheinland-Pfalz (reach 55,793), and Hessen (reach 31,736). These three regions account for the largest share of the active audience.
What other brands do Bitburger fans also like?
Beyond Bitburger itself, the audience over-indexes on Burgundy wine (51.16×), Postbank (4.7×), Bauhaus (3.37×), and Aral AG (3.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bitburger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.