Manuellsen Audience in Germany

Manuellsen logo

Manuellsen has an estimated audience of 355,286 people in Germany. 15.1% are female, 84.9% are male, average age 23.2. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Progressive rock, Mohamed Salah, Assassin's Creed II, CAC 40, Litter box.

The average Manuellsen fan in Germany is 23.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Progressive rock, Mohamed Salah, Assassin's Creed II, with strongest over-indexing on Progressive rock (3.62× the country average). Demographically, the Manuellsen audience skews more male with an average age of 23.2, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Manuellsen fans

Demographic split for Manuellsen audience in Germany
MetricValue
Female15.1%
Male84.9%
Average age23.2
Estimated audience size355,286

Audience persona

The typical Manuellsen fan in Germany is more male, around 23.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Progressive rock.

Top regions in Germany

Top regions ranked by reach for Manuellsen in Germany
RegionReachAffinity
Nordrhein-Westfalen149,5191.92×
Baden-Württemberg57,6431.19×
Bayern47,3180.83×
Niedersachsen41,2551.2×
Hessen36,2121.34×
Berlin19,8851.25×
Rheinland-Pfalz18,5141.04×
Schleswig-Holstein11,9240.93×
Hamburg11,3271.41×
Sachsen9,2790.53×
Brandenburg6,3130.57×
Bremen4,4831.48×
Sachsen-Anhalt4,4740.49×
Thüringen4,2960.47×
Saarland3,6610.84×
Mecklenburg-Vorpommern3,4450.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Manuellsen audience
BrandAffinityCategory
Progressive rock3.62×Music & Radio
Mohamed Salah7.14×Sports
Assassin's Creed II11.27×Games
CAC 402.38×Business & Career
Litter box1.54×Pets & Animals
3D printing2.62×Technology & Electronics
Japanese domestic market4.93×Politics & Society
Commercial mortgage1.91×Business & Career
Urban Outfitters1.51×Shopping
Racing1.55×Cars & Mobility
Graham Greene3.82×Literature
Eindhoven1.75×Travel & Leisure
1920s20×Fashion & Accessoires
Hebe2.85×Home & Garden
Graham Greene (actor)2.32×
Mackenzie Foy2.76×Fashion & Accessoires
Iowa Hawkeyes10.57×Sports
Acoustic music1.83×Music & Radio
Panama2.01×Travel & Leisure
Whist2.32×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Manuellsen audience
TraitClusterScore
Luxury OrientationPREMIUM1.82
Early Adopter MentalityPOWER1.7
PatriotismCONSERVATISM1.51
ExtroversionTHRILL1.36
Price SensitivityPREMIUM1.31
SpiritualityBALANCE1.2

Worldwide distribution

Worldwide audience distribution share by country for Manuellsen
CountryShare
Germany86.7%
Austria5.1%
Switzerland4.7%

See Manuellsen audiences in other countries

More Hip hop audiences in Germany

Frequently asked questions

How many fans does Manuellsen have in Germany?

Manuellsen has an estimated audience of 355,286 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

What is the gender split and age of Manuellsen fans?

15.1% of Manuellsen fans are female, 84.9% are male, with an average age of 23.2 years.

Which brands do Manuellsen fans like most?

Manuellsen fans show strongest brand affinity for Progressive rock (3.62×), Mohamed Salah (7.14×), and Assassin's Creed II (11.27×) over the country average.

Where do Manuellsen fans live in Germany?

Manuellsen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 149,519), Baden-Württemberg (reach 57,643), and Bayern (reach 47,318). These three regions account for the largest share of the active audience.

What other brands do Manuellsen fans also like?

Beyond Manuellsen itself, the audience over-indexes on Mohamed Salah (7.14×), Assassin's Creed II (11.27×), CAC 40 (2.38×), and Litter box (1.54×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Manuellsen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.