Rascasse Audience Intelligence

Manuellsen Audience in Germany

A data profile of the people who buy, follow and care about Manuellsen in Germany — modelled from more than twelve digital signal sources. Manuellsen has an estimated audience of 352,793 people in Germany.

The average Manuellsen fan in Germany is 23.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Ikkimel, Tipico, Bushido, with strongest over-indexing on Ikkimel (10.06× the country average).

Demographically, the Manuellsen audience skews more male with an average age of 23.2, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Manuellsen fan in Germany is more male, around 23.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Ikkimel.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Manuellsen profile in Germany.

Audience size
353K
in Germany
Gender
15.1%
84.9% male
Age
23.2
average years
Country rank
#15432
Person in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Manuellsen fans

15.1% are female, 84.9% are male, average age 23.2.

Fig. 02

Gender split

15.1%
Female
84.9%
Male
Demographic split for Manuellsen audience in Germany
MetricValue
Female15.1%
Male84.9%
Average age23.2
Estimated audience size352,793
Fig. 03

Age distribution

Ø 23.2
average years
Age distribution of the Manuellsen audience in Germany
Age bracketShare%
16-1970%
20-2923%
30-395%
40-490%
50+2%
Fig. 04

Worldwide distribution

86.3%

of the worldwide Manuellsen audience comes from Germany.

Worldwide audience distribution share by country for Manuellsen
CountryShare
Germany86.3%
Austria5.1%
Switzerland4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Manuellsen audience in Germany is strongest.

Fig. 05

Top regions by affinity

Manuellsen fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.88×
02Bremen~4K1.44×
03Hamburg~10K1.36×
04Hessen~40K1.30×
05Berlin~20K1.22×
06Niedersachsen~40K1.18×
07Baden-Württemberg~60K1.17×
08Rheinland-Pfalz~20K1.02×
09Schleswig-Holstein~10K0.93×
10Saarland~4K0.91×
11Bayern~50K0.82×
12Brandenburg~7K0.64×
13Mecklenburg-Vorpommern~4K0.60×
14Sachsen~10K0.56×
15Sachsen-Anhalt~5K0.56×
16Thüringen~5K0.56×
Fig. 06

Affinity by region

Affinity by region — Manuellsen, Germany
0.56×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Manuellsen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Manuellsen audience
#·InterestCategoryAffinity×
01RAF CamoraMusic & Radio15.91×
02Eko FreshMusic & Radio14.15×
03German hip hopMusic & Radio12.94×
04AdeleMusic & Radio10.77×
05Kool SavasMusic & Radio10.58×
06IkkimelMusic & Radio10.06×
07BushidoMusic & Radio9.83×
08Leroy SanéSports8.26×
09Shirin DavidBeauty & Wellness7.18×
10Paris Saint-GermainSports6.21×
11TipicoGames5.15×
12EA Sports FCGames4.97×
13FIFA (video game series)Games4.97×
14Gangsta rapMusic & Radio4.69×
15MSV DuisburgSports4.33×
16SV Werder BremenSports2.78×
17Burger KingFood & Beverages2.09×
18AutoScout24Cars & Mobility2.00×
19UEFA Champions LeagueSports1.57×
20FIFA World CupSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Manuellsen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Manuellsen audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.47×
Luxury OrientationPREMIUM1.43×
SpiritualityBALANCE1.33×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Manuellsen audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.38×
Community OrientationOPEN0.42×
TravellingTHRILL0.46×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Manuellsen have in Germany?

Manuellsen has an estimated audience of 352,793 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Manuellsen fans?

15.1% of Manuellsen fans are female, 84.9% are male, with an average age of 23.2 years.

03

Which brands do Manuellsen fans like most?

Manuellsen fans show strongest brand affinity for Ikkimel (10.06×), Tipico (5.15×), and Bushido (9.83×) over the country average.

04

Where do Manuellsen fans live in Germany?

Manuellsen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~60K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Manuellsen fans also like?

Beyond Manuellsen itself, the audience over-indexes on Tipico (5.15×), Bushido (9.83×), Paris Saint-Germain (6.21×), and German hip hop (12.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Manuellsen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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