A data profile of the people who buy, follow and care about Manuellsen in Germany — modelled from more than twelve digital signal sources. Manuellsen has an estimated audience of 352,793 people in Germany.
The average Manuellsen fan in Germany is 23.2 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Ikkimel, Tipico, Bushido, with strongest over-indexing on Ikkimel (10.06× the country average).
Demographically, the Manuellsen audience skews more male with an average age of 23.2, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Manuellsen fan in Germany is more male, around 23.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Ikkimel.
The key figures that characterise the Manuellsen profile in Germany.
15.1% are female, 84.9% are male, average age 23.2.
| Metric | Value |
|---|---|
| Female | 15.1% |
| Male | 84.9% |
| Average age | 23.2 |
| Estimated audience size | 352,793 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 70% | |
| 20-29 | 23% | |
| 30-39 | 5% | |
| 40-49 | 0% | |
| 50+ | 2% |
of the worldwide Manuellsen audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 86.3% |
| Austria | 5.1% |
| Switzerland | 4.8% |
Where the Manuellsen audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~100K | 1.88× | |
| 02 | Bremen | ~4K | 1.44× | |
| 03 | Hamburg | ~10K | 1.36× | |
| 04 | Hessen | ~40K | 1.30× | |
| 05 | Berlin | ~20K | 1.22× | |
| 06 | Niedersachsen | ~40K | 1.18× | |
| 07 | Baden-Württemberg | ~60K | 1.17× | |
| 08 | Rheinland-Pfalz | ~20K | 1.02× | |
| 09 | Schleswig-Holstein | ~10K | 0.93× | |
| 10 | Saarland | ~4K | 0.91× | |
| 11 | Bayern | ~50K | 0.82× | |
| 12 | Brandenburg | ~7K | 0.64× | |
| 13 | Mecklenburg-Vorpommern | ~4K | 0.60× | |
| 14 | Sachsen | ~10K | 0.56× | |
| 15 | Sachsen-Anhalt | ~5K | 0.56× | |
| 16 | Thüringen | ~5K | 0.56× |
The strongest cross-interests of the Manuellsen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | RAF Camora | Music & Radio | 15.91× | ||
| 02 | Eko Fresh | Music & Radio | 14.15× | ||
| 03 | German hip hop | Music & Radio | 12.94× | ||
| 04 | Adele | Music & Radio | 10.77× | ||
| 05 | Kool Savas | Music & Radio | 10.58× | ||
| 06 | Ikkimel | Music & Radio | 10.06× | ||
| 07 | Bushido | Music & Radio | 9.83× | ||
| 08 | Leroy Sané | Sports | 8.26× | ||
| 09 | Shirin David | Beauty & Wellness | 7.18× | ||
| 10 | Paris Saint-Germain | Sports | 6.21× | ||
| 11 | Tipico | Games | 5.15× | ||
| 12 | EA Sports FC | Games | 4.97× | ||
| 13 | FIFA (video game series) | Games | 4.97× | ||
| 14 | Gangsta rap | Music & Radio | 4.69× | ||
| 15 | MSV Duisburg | Sports | 4.33× | ||
| 16 | SV Werder Bremen | Sports | 2.78× | ||
| 17 | Burger King | Food & Beverages | 2.09× | ||
| 18 | AutoScout24 | Cars & Mobility | 2.00× | ||
| 19 | UEFA Champions League | Sports | 1.57× | ||
| 20 | FIFA World Cup | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.47× | |
| Luxury Orientation | PREMIUM | 1.43× | |
| Spirituality | BALANCE | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.38× | |
| Community Orientation | OPEN | 0.42× | |
| Travelling | THRILL | 0.46× |
Manuellsen has an estimated audience of 352,793 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
15.1% of Manuellsen fans are female, 84.9% are male, with an average age of 23.2 years.
Manuellsen fans show strongest brand affinity for Ikkimel (10.06×), Tipico (5.15×), and Bushido (9.83×) over the country average.
Manuellsen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~60K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Manuellsen itself, the audience over-indexes on Tipico (5.15×), Bushido (9.83×), Paris Saint-Germain (6.21×), and German hip hop (12.94×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Manuellsen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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