Manuellsen Audience in Germany
Manuellsen has an estimated audience of 355,286 people in Germany. 15.1% are female, 84.9% are male, average age 23.2. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Tipico, Bushido, German hip hop, SV Werder Bremen, RAF Camora.
The average Manuellsen fan in Germany is 23.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Tipico, Bushido, German hip hop, with strongest over-indexing on Tipico (4.85× the country average). Demographically, the Manuellsen audience skews more male with an average age of 23.2, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Manuellsen fans
| Metric | Value |
|---|---|
| Female | 15.1% |
| Male | 84.9% |
| Average age | 23.2 |
| Estimated audience size | 355,286 |
Audience persona
The typical Manuellsen fan in Germany is more male, around 23.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Tipico.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 149,519 | 1.92× |
| Baden-Württemberg | 57,643 | 1.19× |
| Bayern | 47,318 | 0.83× |
| Niedersachsen | 41,255 | 1.2× |
| Hessen | 36,212 | 1.34× |
| Berlin | 19,885 | 1.25× |
| Rheinland-Pfalz | 18,514 | 1.04× |
| Schleswig-Holstein | 11,924 | 0.93× |
| Hamburg | 11,327 | 1.41× |
| Sachsen | 9,279 | 0.53× |
| Brandenburg | 6,313 | 0.57× |
| Bremen | 4,483 | 1.48× |
| Sachsen-Anhalt | 4,474 | 0.49× |
| Thüringen | 4,296 | 0.47× |
| Saarland | 3,661 | 0.84× |
| Mecklenburg-Vorpommern | 3,445 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tipico | 4.85× | Games |
| Bushido | 10.57× | Music & Radio |
| German hip hop | 15.2× | Music & Radio |
| SV Werder Bremen | 3.23× | Sports |
| RAF Camora | 17.17× | Music & Radio |
| Shirin David | 7.52× | Beauty & Wellness |
| FIFA World Cup | 2.43× | Sports |
| UEFA Champions League | 2.44× | Sports |
| Adele | 11.27× | Music & Radio |
| Paris Saint-Germain | 5.19× | Sports |
| Bundesliga | 1.98× | Sports |
| Real Madrid C.F. | 2.46× | Sports |
| Burger King | 2.45× | Food & Beverages |
| AutoScout24 | 2.25× | Cars & Mobility |
| Gangsta rap | 5.4× | Music & Radio |
| FC Schalke 04 | 3× | Sports |
| Kool Savas | 11.2× | Music & Radio |
| Hamburger SV | 2.76× | Sports |
| Nike | 2.44× | Fashion & Accessoires |
| Spotify | 1.77× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.82 |
| Early Adopter Mentality | POWER | 1.7 |
| Patriotism | CONSERVATISM | 1.51 |
| Extroversion | THRILL | 1.36 |
| Price Sensitivity | PREMIUM | 1.31 |
| Spirituality | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 86.7% |
| Austria | 5.1% |
| Switzerland | 4.7% |
See Manuellsen audiences in other countries
More Hip hop audiences in Germany
- Finch (6,928,145)
- Nina Chuba (3,981,908)
- Haftbefehl (3,635,757)
- Ikkimel (2,465,472)
- Bad Bunny (2,399,085)
Frequently asked questions
How many fans does Manuellsen have in Germany?
Manuellsen has an estimated audience of 355,286 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Manuellsen fans?
15.1% of Manuellsen fans are female, 84.9% are male, with an average age of 23.2 years.
Which brands do Manuellsen fans like most?
Manuellsen fans show strongest brand affinity for Tipico (4.85×), Bushido (10.57×), and German hip hop (15.2×) over the country average.
Where do Manuellsen fans live in Germany?
Manuellsen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 149,519), Baden-Württemberg (reach 57,643), and Bayern (reach 47,318). These three regions account for the largest share of the active audience.
What other brands do Manuellsen fans also like?
Beyond Manuellsen itself, the audience over-indexes on Bushido (10.57×), German hip hop (15.2×), SV Werder Bremen (3.23×), and RAF Camora (17.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Manuellsen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.