Rascasse Audience Intelligence

Max Eberl Audience in Germany

A data profile of the people who buy, follow and care about Max Eberl in Germany — modelled from more than twelve digital signal sources. Max Eberl has an estimated audience of 2,405,204 people in Germany.

#86among Soccer in Germany#183among Person in Germany#225in Sports

The average Max Eberl fan in Germany is 35.3 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include FC Bayern Munich, Borussia Mönchengladbach, Borussia Dortmund, with strongest over-indexing on FC Bayern Munich (3.61× the country average).

Demographically, the Max Eberl audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Max Eberl fan in Germany is more male, around 35.3 years old, with strong Risk Appetite tendencies and a notable affinity for FC Bayern Munich.

Category: Sports · Type: Person · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Max Eberl profile in Germany.

Audience size
2.4M
in Germany
Gender
33.1%♀
66.9% male
Age
35.3
average years
Country rank
#2757
Person in Germany
Fig. 01

Search interest · 12-month trend

-51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Max Eberl fans

33.1% are female, 66.9% are male, average age 35.3.

Fig. 02

Gender split

33.1%
Female
66.9%
Male
Demographic split for Max Eberl audience in Germany
MetricValue
Female33.1%
Male66.9%
Average age35.3
Estimated audience size2,405,204
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Max Eberl audience in Germany
Age bracketShare%
16-1931%
20-2920%
30-3918%
40-4917%
50+14%
Fig. 04

Worldwide distribution

92.1%

of the worldwide Max Eberl audience comes from Germany.

Worldwide audience distribution share by country for Max Eberl
CountryShare
Germany92.1%
Austria3.1%
Switzerland1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Max Eberl audience in Germany is strongest.

Fig. 05

Top regions by affinity

Max Eberl fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~900K1.89×
02Saarland~40K1.21×
03Baden-Württemberg~500K1.17×
04Rheinland-Pfalz~200K1.16×
05Sachsen~200K1.14×
06Thüringen~80K1.13×
07Hessen~200K1.04×
08Nordrhein-Westfalen~600K1.01×
09Sachsen-Anhalt~70K0.98×
10Niedersachsen~300K0.96×
11Brandenburg~80K0.86×
12Hamburg~50K0.78×
13Mecklenburg-Vorpommern~40K0.75×
14Berlin~90K0.73×
15Schleswig-Holstein~70K0.71×
16Bremen~10K0.59×
Fig. 06

Affinity by region

Affinity by region — Max Eberl, Germany
0.59×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Max Eberl audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Max Eberl audience
#·InterestCategoryAffinity×
01Borussia MönchengladbachSports5.86×
02SC FreiburgSports5.34×
031. FSV Mainz 05Sports4.99×
04VfL WolfsburgSports4.67×
05Hertha BSCSports4.65×
06VfL BochumSports4.61×
07RB LeipzigSports4.35×
081. FC KölnSports3.76×
093. LigaSports3.70×
10FC Bayern MunichSports3.61×
11VfB StuttgartSports3.58×
122. BundesligaSports3.18×
13Borussia DortmundSports3.09×
14SV Werder BremenSports2.84×
15TransfermarktSports2.56×
16BundesligaSports2.50×
17SportschauSports2.44×
18CHECK24Business & Career2.43×
19UEFA Champions LeagueSports1.96×
20FIFA World CupSports1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Max Eberl audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Max Eberl audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.23×
PatriotismCONSERVATISM1.22×
Career OrientationPOWER1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Max Eberl audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.69×
Pet OwnershipJOY0.72×
Design AffinityPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Max Eberl have in Germany?

Max Eberl has an estimated audience of 2,405,204 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Max Eberl fans?

33.1% of Max Eberl fans are female, 66.9% are male, with an average age of 35.3 years.

03

Which brands do Max Eberl fans like most?

Max Eberl fans show strongest brand affinity for FC Bayern Munich (3.61×), Borussia Mönchengladbach (5.86×), and Borussia Dortmund (3.09×) over the country average.

04

Where do Max Eberl fans live in Germany?

Max Eberl fans in Germany are most concentrated in Bayern (reach ~900K), Nordrhein-Westfalen (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Max Eberl fans also like?

Beyond Max Eberl itself, the audience over-indexes on Borussia Mönchengladbach (5.86×), Borussia Dortmund (3.09×), Bundesliga (2.5×), and VfB Stuttgart (3.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

See Max Eberl audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Max Eberl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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