Metro AG Audience in Germany
Metro AG has an estimated audience of 279,093 people in Germany. 55.8% are female, 44.2% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mechanical engineering, AutoScout24, FC Bayern Munich, Bauhaus, Stihl.
The average Metro AG fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mechanical engineering, AutoScout24, FC Bayern Munich, with strongest over-indexing on Mechanical engineering (4.89× the country average). Demographically, the Metro AG audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Metro AG fans
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 39.7 |
| Estimated audience size | 279,093 |
Audience persona
The typical Metro AG fan in Germany is more female, around 39.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Mechanical engineering.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 168,299 | 2.76× |
| Bayern | 46,509 | 1.04× |
| Baden-Württemberg | 41,207 | 1.08× |
| Hessen | 30,723 | 1.44× |
| Niedersachsen | 21,958 | 0.81× |
| Berlin | 16,591 | 1.33× |
| Rheinland-Pfalz | 12,685 | 0.91× |
| Sachsen | 10,279 | 0.75× |
| Hamburg | 8,349 | 1.32× |
| Schleswig-Holstein | 6,842 | 0.68× |
| Brandenburg | 5,863 | 0.68× |
| Thüringen | 4,116 | 0.58× |
| Sachsen-Anhalt | 3,542 | 0.49× |
| Saarland | 2,566 | 0.75× |
| Bremen | 2,301 | 0.96× |
| Mecklenburg-Vorpommern | 2,225 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mechanical engineering | 4.89× | Business & Career |
| AutoScout24 | 3.1× | Cars & Mobility |
| FC Bayern Munich | 2.36× | Sports |
| Bauhaus | 2.82× | Shopping |
| Stihl | 8.32× | Home & Garden |
| EBay | 2.4× | Shopping |
| Scooters | 4.42× | Cars & Mobility |
| Germany | 1.65× | Travel & Leisure |
| Hardware store | 3.44× | Home & Garden |
| Hornbach | 2.5× | Shopping |
| Movies | 1.61× | Movies & TV |
| Consumer electronics | 1.59× | Technology & Electronics |
| Natural World | 2.29× | Fashion & Accessoires |
| Conflagration | 4.6× | Politics & Society |
| Veterinary medicine | 3.4× | Business & Career |
| AGCO | 14.5× | Cars & Mobility |
| Online shopping | 1.52× | Shopping |
| Business | 1.6× | Business & Career |
| Deutsche Bahn | 1.98× | Cars & Mobility |
| Ralf Zacherl | 15× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.51 |
| Family Orientation | CONSERVATISM | 1.41 |
| Quality Awareness | PREMIUM | 1.39 |
| Community Orientation | OPEN | 1.36 |
| DIY Mentality | THRILL | 1.33 |
| Convenience Orientation | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 54.0% |
| United States | 8.2% |
| India | 5.2% |
See Metro AG audiences in other countries
More Supermarket audiences in Germany
Frequently asked questions
How many fans does Metro AG have in Germany?
Metro AG has an estimated audience of 279,093 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Metro AG fans?
55.8% of Metro AG fans are female, 44.2% are male, with an average age of 39.7 years.
Which brands do Metro AG fans like most?
Metro AG fans show strongest brand affinity for Mechanical engineering (4.89×), AutoScout24 (3.1×), and FC Bayern Munich (2.36×) over the country average.
Where do Metro AG fans live in Germany?
Metro AG fans in Germany are most concentrated in Nordrhein-Westfalen (reach 168,299), Bayern (reach 46,509), and Baden-Württemberg (reach 41,207). These three regions account for the largest share of the active audience.
What other brands do Metro AG fans also like?
Beyond Metro AG itself, the audience over-indexes on AutoScout24 (3.1×), FC Bayern Munich (2.36×), Bauhaus (2.82×), and Stihl (8.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Metro AG. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.