Metropolis, Illinois Audience in Germany
Metropolis, Illinois has an estimated audience of 603,649 people in Germany. 55.7% are female, 44.3% are male, average age 43.6. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: Progressive rock, Gudrun Sjödén, Mülheim, Home Office, Hawesko.
The average Metropolis, Illinois fan in Germany is 43.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include Progressive rock, Gudrun Sjödén, Mülheim, with strongest over-indexing on Progressive rock (3.02× the country average). Demographically, the Metropolis, Illinois audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Department store
Demographics of Metropolis, Illinois fans
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 43.6 |
| Estimated audience size | 603,649 |
Audience persona
The typical Metropolis, Illinois fan in Germany is more female, around 43.6 years old, with strong Sustainability tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 144,571 | 1.09× |
| Hessen | 100,426 | 2.18× |
| Bayern | 82,242 | 0.85× |
| Baden-Württemberg | 77,415 | 0.94× |
| Berlin | 50,812 | 1.88× |
| Niedersachsen | 45,713 | 0.78× |
| Sachsen | 26,489 | 0.89× |
| Rheinland-Pfalz | 22,796 | 0.75× |
| Hamburg | 21,165 | 1.55× |
| Schleswig-Holstein | 16,737 | 0.77× |
| Brandenburg | 14,780 | 0.79× |
| Thüringen | 10,891 | 0.71× |
| Sachsen-Anhalt | 9,944 | 0.64× |
| Mecklenburg-Vorpommern | 6,416 | 0.56× |
| Saarland | 6,153 | 0.83× |
| Bremen | 4,077 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.02× | Music & Radio |
| Gudrun Sjödén | 4.65× | Fashion & Accessoires |
| Mülheim | 4.65× | Travel & Leisure |
| Home Office | 1.51× | Business & Career |
| Hawesko | 4.65× | Food & Beverages |
| Chalkidiki | 4.65× | Travel & Leisure |
| Loincloth | 2.74× | Fashion & Accessoires |
| Natural rubber | 1.86× | Cars & Mobility |
| La Crosse, Wisconsin | 4.31× | Travel & Leisure |
| Boracay | 4.65× | Travel & Leisure |
| 12 Monkeys (TV series) | 4.25× | Movies & TV |
| Nurse education | 1.65× | Kids & Family |
| Home Delivery | 1.78× | Food & Beverages |
| Krasnodar | 4.65× | Travel & Leisure |
| Pantsuit | 3.62× | Fashion & Accessoires |
| TVP Info | 4.65× | Movies & TV |
| Rockland County, New York | 4.65× | Travel & Leisure |
| Högl | 4.29× | Fashion & Accessoires |
| Jason Clarke (actor) | 2.39× | Movies & TV |
| Free University of Berlin | 1.66× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.54 |
| Design Affinity | PREMIUM | 1.34 |
| Indulgence | JOY | 1.32 |
| Sports Activity | POWER | 1.27 |
| Travelling | THRILL | 1.24 |
| Family Orientation | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 27.2% |
| Germany | 15.6% |
| France | 10.3% |
See Metropolis, Illinois audiences in other countries
More Department store audiences in Germany
- Metro (department store) (8,068,302)
- Starbuck, Minnesota (5,305,277)
- Galeria (2,433,209)
- Frost, Minnesota (2,332,055)
- Liberty (1,560,553)
Frequently asked questions
How many fans does Metropolis, Illinois have in Germany?
Metropolis, Illinois has an estimated audience of 603,649 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Metropolis, Illinois fans?
55.7% of Metropolis, Illinois fans are female, 44.3% are male, with an average age of 43.6 years.
Which brands do Metropolis, Illinois fans like most?
Metropolis, Illinois fans show strongest brand affinity for Progressive rock (3.02×), Gudrun Sjödén (4.65×), and Mülheim (4.65×) over the country average.
Where do Metropolis, Illinois fans live in Germany?
Metropolis, Illinois fans in Germany are most concentrated in Nordrhein-Westfalen (reach 144,571), Hessen (reach 100,426), and Bayern (reach 82,242). These three regions account for the largest share of the active audience.
What other brands do Metropolis, Illinois fans also like?
Beyond Metropolis, Illinois itself, the audience over-indexes on Gudrun Sjödén (4.65×), Mülheim (4.65×), Home Office (1.51×), and Hawesko (4.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Metropolis, Illinois. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.