Rascasse Audience Intelligence

Metropolis, Illinois Audience in Germany

A data profile of the people who buy, follow and care about Metropolis, Illinois in Germany — modelled from more than twelve digital signal sources. Metropolis, Illinois has an estimated audience of 603,649 people in Germany.

#16among Department store in Germany#819among POI in Germany#288in Shopping

The average Metropolis, Illinois fan in Germany is 43.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern.

Top brand affinities include Lindsey Vonn, Google Flights, Nature, with strongest over-indexing on Lindsey Vonn (4.65× the country average).

Demographically, the Metropolis, Illinois audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Travelling, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Metropolis, Illinois fan in Germany is more female, around 43.6 years old, with strong Travelling tendencies and a notable affinity for Lindsey Vonn.

Category: Shopping · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Metropolis, Illinois profile in Germany.

Audience size
604K
in Germany
Gender
55.7%♀
44.3% male
Age
43.6
average years
Country rank
#10051
POI in Germany
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Metropolis, Illinois fans

55.7% are female, 44.3% are male, average age 43.6.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Metropolis, Illinois audience in Germany
MetricValue
Female55.7%
Male44.3%
Average age43.6
Estimated audience size603,649
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Metropolis, Illinois audience in Germany
Age bracketShare%
16-199%
20-2916%
30-3920%
40-4930%
50+25%
Fig. 04

Worldwide distribution

11.9%

of the worldwide Metropolis, Illinois audience comes from Germany.

Worldwide audience distribution share by country for Metropolis, Illinois
CountryShare
Italy26.9%
Germany11.9%
France10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Metropolis, Illinois audience in Germany is strongest.

Fig. 05

Top regions by affinity

Metropolis, Illinois fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K2.15×
02Berlin~50K1.78×
03Hamburg~20K1.55×
04Nordrhein-Westfalen~100K1.09×
05Baden-Württemberg~80K0.91×
06Sachsen~30K0.90×
07Saarland~6K0.88×
08Bremen~4K0.85×
09Bayern~80K0.83×
10Brandenburg~20K0.81×
11Schleswig-Holstein~20K0.79×
12Rheinland-Pfalz~20K0.78×
13Niedersachsen~50K0.77×
14Thüringen~10K0.74×
15Sachsen-Anhalt~10K0.68×
16Mecklenburg-Vorpommern~7K0.61×
Fig. 06

Affinity by region

Affinity by region — Metropolis, Illinois, Germany
0.61×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Metropolis, Illinois audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Metropolis, Illinois audience
#·InterestCategoryAffinity×
01Lindsey VonnSports4.65×
02Google FlightsTravel & Leisure4.65×
03Scooby-DooMovies & TV4.65×
04Mila KunisMovies & TV4.65×
05Conference and resort hotelsTravel & Leisure4.65×
06Mikaela ShiffrinSports4.65×
07Gerard ButlerMovies & TV4.65×
08Adventure parkKids & Family4.59×
09Reinhard MeyMusic & Radio3.91×
10Flightradar24Travel & Leisure3.25×
11Sewing machineHome & Garden2.72×
12Picture bookLiterature2.36×
13VacationsTravel & Leisure2.10×
14NatureHome & Garden2.05×
15Der TagesspiegelNews1.99×
16EurowingsTravel & Leisure1.89×
17Breaking newsMovies & TV1.86×
18RyanairTravel & Leisure1.73×
19FamilyKids & Family1.69×
20LufthansaTravel & Leisure1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Metropolis, Illinois audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Metropolis, Illinois audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.42×
Community OrientationOPEN1.40×
Career OrientationPOWER1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Metropolis, Illinois audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.86×
DIY MentalityTHRILL0.90×
ExtroversionTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Metropolis, Illinois have in Germany?

Metropolis, Illinois has an estimated audience of 603,649 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.

02

What is the gender split and age of Metropolis, Illinois fans?

55.7% of Metropolis, Illinois fans are female, 44.3% are male, with an average age of 43.6 years.

03

Which brands do Metropolis, Illinois fans like most?

Metropolis, Illinois fans show strongest brand affinity for Lindsey Vonn (4.65×), Google Flights (4.65×), and Nature (2.05×) over the country average.

04

Where do Metropolis, Illinois fans live in Germany?

Metropolis, Illinois fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Hessen (reach ~100K), and Bayern (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Metropolis, Illinois fans also like?

Beyond Metropolis, Illinois itself, the audience over-indexes on Google Flights (4.65×), Nature (2.05×), Scooby-Doo (4.65×), and Family (1.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Metropolis, Illinois audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Metropolis, Illinois. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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