Rascasse Audience Intelligence

Miami metropolitan area Audience in Germany

A data profile of the people who buy, follow and care about Miami metropolitan area in Germany — modelled from more than twelve digital signal sources. Miami metropolitan area has an estimated audience of 247,518 people in Germany.

#1920among POI in Germany#1619in Travel & Leisure

The average Miami metropolitan area fan in Germany is 30.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tour de France, Ryanair, Online newspaper, with strongest over-indexing on Tour de France (3.52× the country average).

Demographically, the Miami metropolitan area audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Risk Appetite, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.

The typical Miami metropolitan area fan in Germany is more male, around 30.5 years old, with strong Risk Appetite tendencies and a notable affinity for Tour de France.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Miami metropolitan area profile in Germany.

Audience size
248K
in Germany
Gender
41.9%♀
58.1% male
Age
30.5
average years
Country rank
#19787
POI in Germany
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Miami metropolitan area fans

41.9% are female, 58.1% are male, average age 30.5.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for Miami metropolitan area audience in Germany
MetricValue
Female41.9%
Male58.1%
Average age30.5
Estimated audience size247,518
Fig. 03

Age distribution

Ø 30.5
average years
Age distribution of the Miami metropolitan area audience in Germany
Age bracketShare%
16-1944%
20-2922%
30-3915%
40-4912%
50+7%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Miami metropolitan area audience comes from Germany.

Worldwide audience distribution share by country for Miami metropolitan area
CountryShare
United States61.3%
Mexico3.6%
United Kingdom2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Miami metropolitan area audience in Germany is strongest.

Fig. 05

Top regions by affinity

Miami metropolitan area fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~7K1.19×
02Schleswig-Holstein~10K1.15×
03Sachsen~10K1.08×
04Berlin~10K1.00×
05Niedersachsen~20K0.95×
06Hessen~20K0.95×
07Baden-Württemberg~30K0.91×
08Bayern~40K0.90×
09Nordrhein-Westfalen~50K0.87×
Fig. 06

Affinity by region

Affinity by region — Miami metropolitan area, Germany
0.87×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Miami metropolitan area audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Miami metropolitan area audience
#·InterestCategoryAffinity×
01S.S.C. NapoliSports4.24×
02Sun tanningBeauty & Wellness4.08×
03Sports bettingGames3.97×
04Internet celebrityInternet & Social Media3.73×
05Tour de FranceSports3.52×
06Meghan MarkleFashion & Accessoires3.36×
07Ryan GoslingMovies & TV3.07×
08Sandra BullockMovies & TV3.01×
09First-time buyerShopping2.53×
10AerobicsSports2.20×
11SkyscannerTravel & Leisure2.17×
12FressnapfShopping2.05×
13EA Sports FCGames2.05×
14FinchMusic & Radio2.03×
15Online newspaperNews2.00×
16Art exhibitionArts & Culture1.87×
17RyanairTravel & Leisure1.86×
18Modern architectureArts & Culture1.73×
19LivemusicMusic & Radio1.65×
20BatmanMovies & TV1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Miami metropolitan area audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Miami metropolitan area audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.18×
IndulgenceJOY1.41×
Urban LifestyleOPEN1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Miami metropolitan area audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.52×
Family OrientationCONSERVATISM0.54×
Price SensitivityPREMIUM0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Miami metropolitan area have in Germany?

Miami metropolitan area has an estimated audience of 247,518 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Miami metropolitan area fans?

41.9% of Miami metropolitan area fans are female, 58.1% are male, with an average age of 30.5 years.

03

Which brands do Miami metropolitan area fans like most?

Miami metropolitan area fans show strongest brand affinity for Tour de France (3.52×), Ryanair (1.86×), and Online newspaper (2×) over the country average.

04

Where do Miami metropolitan area fans live in Germany?

Miami metropolitan area fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Miami metropolitan area fans also like?

Beyond Miami metropolitan area itself, the audience over-indexes on Ryanair (1.86×), Online newspaper (2×), Sports betting (3.97×), and Batman (1.63×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Miami metropolitan area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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